MC PAR Week ended 24 Jul 2026

Weekly Investor Report

LVMH Moët Hennessy - Louis Vuitton, Société Européenne · Consumer Cyclical · Luxury Goods

Latest close 461.7 EUR
-6.7% latest week
Weekly setup

Weak trend

The weekly trend is not active. Price is -8.4% below the Trend Line and sits at 11.0% of its 52-week range. The latest completed week returned -6.7%, after a -6.9% four-week move. The latest news-sentiment score is 66/100.

Setup score 30 out of 100
Latest Close 461.7 EUR 24 Jul 2026
1W Return -6.7% latest completed week
4W Return -6.9% short-term follow-through
12W Return 2.3% quarterly tape
Trend Breadth 32.7% 17 of 52 weeks active
Volume Ratio 1.3x vs 13-week average
What is working
  • Activity pressure is positive on the latest completed week.
What could go wrong
  • The trend backdrop is inactive, so price action has not confirmed a constructive regime.
  • Price is below the Trend Line, which keeps downside pressure in focus.
  • Price is below Fair Value, so the market is still discounting the latest tape.
  • Next-week expectancy is negative at 42.53% based on similar historical setup states.
What to watch next
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is not active. Price is -8.4% below the Trend Line and sits at 11.0% of its 52-week range. The latest completed week returned -6.7%, after a -6.9% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 1.3x the 13-week average. Participation is around or above normal and provides reasonable confirmation.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
30 Jan 6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.1212-week average 0.08

12-week confirmation

Trend active0/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure7/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership0/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.12Current proprietary activity-pressure read.
Buy signals1Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers

No recent accumulation markers. No reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is -6.9% over four weeks, 2.3% over 12 weeks, and -3.2% over one year. The current trend has remained active for 0 consecutive weeks.

Performance by holding period

1W-6.7%
4W-6.9%
12W2.3%
26W-20.7%
52W-3.2%
Active trend streak0 weeks
Active weeks in one year17
Trend breadth32.7%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure0.46Latest activity-pressure read.
Pressure change13.6%Four-week change in activity pressure.
Leadership-14.48Latest relative-leadership reading.
RS change-68.9%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

A published fundamentals and factor snapshot is not available for this company.

Open full factor analysis

No published fundamental snapshot is available for this company.

05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Insider activity-

No recent insider transactions are stored for this company.

News sentiment66/100

Weighted news tone is positive across 2 relevant articles.

2 positive · 0 neutral · 0 negative
Patient CapitalRecent

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

Recent buy signal in the last 8 weeks
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-28.3%Distance below the 52-week high.
13-week volatility3.5%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher10 of 2616 weeks finished lower.
Best week+7.9%Week of 20 Feb.
Worst week-7.7%Week of 6 Mar.
Latest week-6.7%Week of 24 Jul.

Shape of recent returns

Strong gains3
Modest gains7
Flat weeks0
Modest losses10
Sharp losses6
Recent vol3.5%13-week weekly-return volatility.
Base vol4.0%52-week weekly-return volatility.
Up/down split24/28Count of positive and negative weeks in the 52-week window.
Average skew3.3% / -2.8%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
24 Jul 2026461.7 EUR-6.7%503.8 EUR599.6 EUR0.46-14.482.8MOff
17 Jul 2026495.1 EUR1.1%509.1 EUR601.7 EUR0.67-8.091.9MOff
10 Jul 2026489.9 EUR-1.2%513.3 EUR603.7 EUR0.66-9.041.9MOff
3 Jul 2026495.7 EUR-0.0%517.5 EUR605.9 EUR0.63-9.852.2MOff
26 Jun 2026495.8 EUR-0.7%521.6 EUR607.7 EUR0.41-8.583.1MOff
19 Jun 2026499.2 EUR-2.2%525.7 EUR609.7 EUR0.24-8.271.7MOff
12 Jun 2026510.6 EUR6.6%529.3 EUR611.5 EUR0.10-5.35930.2KOff
5 Jun 2026479.0 EUR1.3%533.0 EUR613.4 EUR-0.08-9.70526.7KOff
29 May 2026473.0 EUR0.1%536.7 EUR615.3 EUR-0.14-10.473.6MOff
22 May 2026472.6 EUR3.7%540.8 EUR617.2 EUR-0.50-9.872.6MOff
15 May 2026455.6 EUR-3.6%545.0 EUR619.3 EUR-0.72-11.392.7MOff
8 May 2026472.7 EUR4.7%549.5 EUR621.6 EUR-0.75-10.012.8MOff
1 May 2026451.4 EUR-2.7%551.5 EUR623.9 EUR-0.91-14.192.0MOff
24 Apr 2026464.1 EUR-5.6%554.4 EUR626.2 EUR-0.97-12.422.5MOff
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.