News Sentiment

SMPL sentiment intelligence

Simply Good Foods Co news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.

Chart Weekly report Factors RSS feed
Weighted score 44 Balanced news tone 64 relevant articles
Exchange NASDAQ United States
Sector Consumer Defensive Market context
Industry Packaged Foods Read-through group
Latest close 12.77 Week of 10 Jul 2026
Weighted tone 44/100

Balanced news tone

Market reaction Price moving ahead of tone

Price is moving more forcefully than the current news tone suggests.

Primary event Earnings

76/100 classification confidence.

Company focus 64

directly relevant articles

Source quality 1

high-authority source matches

Trend context Trend inactive

-7.0% over one week, +1.6% over four weeks, trend inactive, and below fair value.

Latest direct headline Negative

Kaplan Fox Urges The Simply Good Foods Company (NASDAQ: SMPL) Investors to Contact the Firm About Possible Securities Law Violations

Market Reaction

Price moving ahead of tone

64/100 confidence

Price is moving more forcefully than the current news tone suggests.

Primary event Earnings 76/100 classification
One-week reaction -7.0% Price reacting lower
Trend fit Trend inactive 1.6% over four weeks
Fair value -57.9% Below fair value
Value support

Sentiment Mix

Positive, neutral, negative

Weighted by relevance
Positive 7
Neutral 35
Negative 22

Relevance

Why the article matched

Direct first
Direct company coverage 64
Industry context 0
Sector context 0

Sources

Coverage mix

Publishers
TradingView 10
Market source 10
GlobeNewswire 6
StockStory 5
MarketBeat 4
NewMediaWire 3
Simply Wall Street 3
Ad-hoc-news.de 2

Event Lens

What the news is about

Classified themes
Earnings 29
Market update 21
Regulatory and legal 5
Analyst action 4
Guidance 3
Deals and strategy 2

Sentiment Trail

Score over time

50 baseline
Above 50 Neutral zone Below 50

News Tape

Relevant headlines

Showing 31-60 of 64
StockStory Direct company coverage

Boston Beer, Celsius, and Simply Good Foods Stocks Trade Down, What You Need To Know

Boston Beer (SAM), Celsius (CELH), and Simply Good Foods (SMPL) stocks experienced a downturn following President Trump's declaration on the Iran ceasefire. The decline is attributed to a crude oil spike impacting manufacturing and distribution costs, and rising global government

Tone
Negative 34/100
Event
Market update
Published
08 Jul 2026 17:10
Source
StockStory
GlobeNewswire Direct company coverage

$SMPL Investment Loss: Simply Good Foods Investors that Lost Money after Expansion Issues Disclosed are Notified to Contact BFA Law about its Securities Fraud Investigation

Bleichmar Fonti & Auld LLP (BFA Law) has initiated an investigation into The Simply Good Foods Company (NASDAQ: SMPL) for potential securities fraud following an 18% stock drop. The investigation focuses on alleged false and misleading statements concerning the expansion of its Q

Tone
Negative 28/100
Event
Regulatory and legal
Published
08 Jul 2026 06:18
Source
GlobeNewswire
TradingView Direct company coverage

Simply Good Foods (SMPL) Q2 Earnings Report Preview: What To Look For

Simply Good Foods (SMPL) is set to report its Q2 earnings this Thursday, with analysts expecting a 10.8% year-on-year revenue decline after the company missed revenue estimates last quarter. Despite past misses, analysts have reconfirmed their estimates, suggesting they expect th

Tone
Negative 39/100
Event
Earnings
Published
08 Jul 2026 03:09
Source
TradingView
MarketBeat Direct company coverage

DA Davidson Upgrades Simply Good Foods (NASDAQ:SMPL) to Hold

DA Davidson upgraded Simply Good Foods (NASDAQ:SMPL) from Underperform to Hold, aligning with a cautious broader analyst view. The company has a consensus "Hold" rating and an average price target of $17.30. Simply Good Foods recently beat EPS expectations but saw a 9.4% year-ove

Tone
Neutral 50/100
Event
Analyst action
Published
07 Jul 2026 14:42
Source
MarketBeat
Simply Wall Street Direct company coverage

Simply Good Foods (SMPL) Recast By Russell Changes As Valuation Hinges On Margin Recovery

Simply Good Foods (SMPL) has seen a reshuffle in its index memberships, being removed from some Russell growth benchmarks and added to the Russell 2000 Dynamic Index. Despite recent short-term firming, its one-year shareholder return is down significantly, and its valuation large

Tone
Positive 63/100
Event
Earnings
Published
07 Jul 2026 09:42
Source
Simply Wall Street
MarketBeat Direct company coverage

Simply Good Foods (NASDAQ:SMPL) Stock Price Down 5.1% - What's Next?

Shares of Simply Good Foods (NASDAQ:SMPL) dropped 5.1% in midday trading, closing at $13.03 on significantly lower volume than average. Several analysts have lowered price targets, resulting in a consensus "Hold" rating and an average price target of $17.30. Despite beating EPS e

Tone
Negative 38/100
Event
Analyst action
Published
06 Jul 2026 15:40
Source
MarketBeat
AlphaStreet Direct company coverage

Simply Good Foods Q3 2026 Earnings Preview — July 9, Street Expects $0.35 EPS

The Simply Good Foods Company (NASDAQ:SMPL) is expected to report Q3 2026 earnings of $0.35 per share on July 9, with revenue projected at $332.6 million. While current EPS estimates are steady, a significant downward revision from $0.57 three months ago indicates concerns. The c

Tone
Neutral 50/100
Event
Earnings
Published
06 Jul 2026 11:40
Source
AlphaStreet
Sahm Direct company coverage

Does Simply Good Foods (SMPL) Index Shuffle Reveal a Shift in Its Core Investor Base?

The Simply Good Foods Company (SMPL) was recently removed from several Russell growth and small-cap benchmarks and added to the Russell 2000 Dynamic Index. This reshuffling could influence trading activity and investor positioning, especially around upcoming Q3 earnings, but does

Tone
Neutral 50/100
Event
Earnings
Published
05 Jul 2026 09:09
Source
Sahm
TradingView Direct company coverage

Price to book forward of The Simply Good Foods Company – NASDAQ:SMPL

This article provides financial information for The Simply Good Foods Company (NASDAQ: SMPL), specifically focusing on its price-to-book forward metric. It lists the company's stock exchange as Nasdaq Stock Market and confirms that the market was closed at the time of publication

Tone
Neutral 50/100
Event
Market update
Published
03 Jul 2026 19:40
Source
TradingView
TradingView Direct company coverage

Enterprise value to revenue forward of The Simply Good Foods Company – NASDAQ:SMPL

This article focuses on the enterprise value to revenue forward metric for The Simply Good Foods Company (NASDAQ: SMPL). It appears to be a financial data point provided by TradingView, indicating a key valuation ratio for the company. The content also notes that the market for S

Tone
Neutral 50/100
Event
Earnings
Published
03 Jul 2026 19:39
Source
TradingView
Sahm Direct company coverage

Simply Good Foods (SMPL) Stock Looks Expensive After a 63% Slump

Simply Good Foods (SMPL) stock has seen a 63% decline over the past three years, yet current valuations suggest it remains expensive rather than a bargain. Despite a recent rebound, the company passes only 2 of 6 valuation checks, with its P/S ratio of 0.9x being slightly above t

Tone
Negative 36/100
Event
Market update
Published
03 Jul 2026 08:40
Source
Sahm
GlobeNewswire Direct company coverage

$SMPL Investigation Notification: Simply Good Foods is being Investigated for Securities Fraud Following Expansion Issues – Contact BFA Law if You Lost Money

Bleichmar Fonti & Auld LLP (BFA Law) has launched an investigation into The Simply Good Foods Company (NASDAQ:SMPL) for potential securities fraud. This follows an 18.11% stock drop on April 9, 2026, after the company announced poor Q2 2026 financial results, cut its 2026 guidanc

Tone
Negative 15/100
Event
Regulatory and legal
Published
01 Jul 2026 10:11
Source
GlobeNewswire