Balanced news tone
News Sentiment
UAA sentiment intelligence
Under Armour Inc A news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.
Weighted score
49
Balanced news tone
35 relevant articles
News tone and price action are not far from neutral.
85/100 classification confidence.
directly relevant articles
high-authority source matches
+2.4% over one week, +12.2% over four weeks, trend inactive, and near fair-value range.
Under Armour, Inc. ($UAA) President and CEO 2026 Pay Revealed
Market Reaction
Balanced read
News tone and price action are not far from neutral.
Primary event
Market update
85/100 classification
One-week reaction
2.4%
Price confirming higher
Trend fit
Trend inactive
12.2% over four weeks
Fair value
-1.8%
Near fair-value range
Sentiment Mix
Positive, neutral, negative
Positive
5
Neutral
23
Negative
7
Relevance
Why the article matched
Sources
Coverage mix
Event Lens
What the news is about
Sentiment Trail
Score over time
Above 50
Neutral zone
Below 50
News Tape
Relevant headlines
Quiver Quantitative
Direct company coverage
Under Armour, Inc. ($UAA) President and CEO 2026 Pay Revealed
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 15 Jul 2026 22:25
- Source
- Quiver Quantitative
MarketBeat
Direct company coverage
Under Armour (NYSE:UAA) Trading 7.1% Higher - What's Next?
- Tone
- Positive 66/100
- Event
- Market update
- Published
- 15 Jul 2026 18:13
- Source
- MarketBeat
foreignpolicyjournal.com
Direct company coverage
Nike (NYSE: NKE), Lululemon (NASDAQ: LULU), Under Armour (NYSE: UAA) And V.F. Corp (NYSE: VFC) Shed Billions As Apparel Sector Fights To Regain Ground
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 14 Jul 2026 16:57
- Source
- foreignpolicyjournal.com
simplywall.st
Direct company coverage
Under Armour (UAA) Faces Bearish Wall Street Calls As Valuation Debate Intensifies
- Tone
- Negative 34/100
- Event
- Market update
- Published
- 11 Jul 2026 18:31
- Source
- simplywall.st
Retail Dive
Direct company coverage
Under Armour partners with Feng Chen Wang on women’s strategy
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 01 Jul 2026 12:00
- Source
- Retail Dive
Market source
Direct company coverage
Under Armour (UAA) Stock Is Up, What You Need To Know
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 01 Jul 2026 07:00
- Source
- Market source
simplywall.st
Direct company coverage
Is Under Armour (UAA) Undervalued Following Its Guidance Miss And Russell Index Shift?
- Tone
- Negative 34/100
- Event
- Guidance
- Published
- 30 Jun 2026 07:00
- Source
- simplywall.st
StockStory
Direct company coverage
Consumer Discretionary - Apparel and Accessories Stocks Q1 In Review: Under Armour (NYSE:UAA) Vs Peers
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 29 Jun 2026 21:38
- Source
- StockStory
TIKR.com
Direct company coverage
Down 72% in 5 Years, Is Under Armour Stock Finally Turning the Corner?
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 22 Jun 2026 07:00
- Source
- TIKR.com
Market source
Direct company coverage
Why Is Under Armour (UAA) Up 11.6% Since Last Earnings Report?
- Tone
- Neutral 50/100
- Event
- Earnings
- Published
- 11 Jun 2026 07:00
- Source
- Market source
Market source
Direct company coverage
Assessing Under Armour (UAA) Valuation After Recent Share Price Rebound And Mixed Signals
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 24 May 2026 07:00
- Source
- Market source
Market source
Direct company coverage
UBS Maintains Buy Rating on Under Armour (UA)
- Tone
- Positive 66/100
- Event
- Analyst action
- Published
- 22 May 2026 07:00
- Source
- Market source
Investing.com
Direct company coverage
Truist cuts Under Armour stock price target on North America woes
- Tone
- Negative 34/100
- Event
- Analyst action
- Published
- 13 May 2026 07:00
- Source
- Investing.com
StockStory
Direct company coverage
Under Armour (NYSE:UAA) Posts Q1 CY2026 Sales In Line With Estimates But Stock Drops 12.8%
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 12 May 2026 07:00
- Source
- StockStory
Market source
Direct company coverage
Under Armour (UAA) Reports Q4 Loss, Tops Revenue Estimates
- Tone
- Negative 34/100
- Event
- Earnings
- Published
- 12 May 2026 07:00
- Source
- Market source
Investing.com
Direct company coverage
Under Armour sees another weak year as North America struggles, shares slump By Reuters
- Tone
- Negative 18/100
- Event
- Market update
- Published
- 12 May 2026 07:00
- Source
- Investing.com
Market source
Direct company coverage
Under Armour (UAA) Shares Sink After Earnings Miss and Weak FY2027 Guidance
- Tone
- Negative 18/100
- Event
- Earnings
- Published
- 12 May 2026 07:00
- Source
- Market source
StockStory
Direct company coverage
Under Armour (UAA) Reports Q1: Everything You Need To Know Ahead Of Earnings
- Tone
- Neutral 50/100
- Event
- Earnings
- Published
- 10 May 2026 07:00
- Source
- StockStory
Market source
Direct company coverage
Why Under Armour (UAA) Shares Are Sliding Today
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 10 Feb 2026 08:00
- Source
- Market source
Market source
Direct company coverage
Why Under Armour (UAA) Stock Is Trading Up Today
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 06 Feb 2026 08:00
- Source
- Market source
The Motley Fool
Direct company coverage
A 10 Percent Owner Bought 13.2 Million Under Armour Shares for $67.4 Million
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 03 Jan 2026 08:00
- Source
- The Motley Fool
Huddle Up | Joe Pompliano
Direct company coverage
The (Real) Story Behind Stephen Curry’s Breakup With Under Armour
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 18 Nov 2025 08:00
- Source
- Huddle Up | Joe Pompliano
CNBC
Direct company coverage
How Under Armour signed Stephen Curry away from Nike
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 02 Jun 2025 07:00
- Source
- CNBC
Morningstar
Direct company coverage
After Earnings, Is Under Armour Stock a Buy, a Sell, or Fairly Valued?
- Tone
- Neutral 50/100
- Event
- Earnings
- Published
- 20 Aug 2024 07:00
- Source
- Morningstar
Investing.com
Direct company coverage
Earnings call: Under Armour outlines turnaround strategy amid challenges
- Tone
- Neutral 50/100
- Event
- Earnings
- Published
- 16 May 2024 07:00
- Source
- Investing.com
SportsPro
Direct company coverage
Nike, Adidas, Puma, Under Armour: Sizing up the sportswear giants in 2020
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 27 Nov 2020 08:00
- Source
- SportsPro
CNBC
Direct company coverage
Under Armour's strong footwear sales help drive earnings beat
- Tone
- Positive 82/100
- Event
- Earnings
- Published
- 30 Oct 2020 07:00
- Source
- CNBC
CNBC
Direct company coverage
If you invested $1,000 in Under Armour 10 years ago, here's how much money you'd have now
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 27 Nov 2019 08:00
- Source
- CNBC
The Motley Fool
Direct company coverage
Better Buy: Under Armour, Inc. vs. Adidas
- Tone
- Positive 66/100
- Event
- Market update
- Published
- 22 Aug 2018 07:00
- Source
- The Motley Fool
The Motley Fool
Direct company coverage
Why Under Armour Inc. Stock Has Climbed 55.8% in the First Half of 2018
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 16 Jul 2018 07:00
- Source
- The Motley Fool