News Sentiment

LUV sentiment intelligence

Southwest Airlines Company news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.

Weighted score 54 Balanced news tone 63 relevant articles
Exchange NYSE United States
Sector Industrials Market context
Industry Airlines Read-through group
Latest close 48.43 Week of 10 Jul 2026
Weighted tone 54/100

Balanced news tone

Market reaction Balanced read

News tone and price action are not far from neutral.

Primary event Market update

76/100 classification confidence.

Company focus 63

directly relevant articles

Source quality 9

high-authority source matches

Trend context Trend active

-3.6% over one week, +6.5% over four weeks, trend active, and materially above fair value.

Latest direct headline Neutral

Stock Market Today, July 15: American Airlines Is About to Announce Earnings: Here's What Investors Are Watching

Market Reaction

Balanced read

61/100 confidence

News tone and price action are not far from neutral.

Primary event Market update 76/100 classification
One-week reaction -3.6% Price reacting lower
Trend fit Trend active 6.5% over four weeks
Fair value 51.4% Materially above fair value

Sentiment Mix

Positive, neutral, negative

Weighted by relevance
Positive 18
Neutral 40
Negative 5

Relevance

Why the article matched

Direct first
Direct company coverage 63
Industry context 0
Sector context 0

Sources

Coverage mix

Publishers
Market source 10
Investing.com 6
Stock Titan 4
simplywall.st 4
Seeking Alpha 3
Barron's 2
TradingView 2
Yahoo! Finance Canada 2

Event Lens

What the news is about

Classified themes
Market update 28
Earnings 26
Macro sensitivity 3
Guidance 2
Deals and strategy 2
Analyst action 2

Sentiment Trail

Score over time

50 baseline
Above 50 Neutral zone Below 50

News Tape

Relevant headlines

Showing 31-60 of 63