Balanced news tone
News Sentiment
ITV sentiment intelligence
ITV plc news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.
Weighted score
51
Balanced news tone
16 relevant articles
Price is moving more forcefully than the current news tone suggests.
84/100 classification confidence.
directly relevant articles
high-authority source matches
-9.6% over one week, -10.6% over four weeks, trend active, and near fair-value range.
Why ITV plc (LON:ITV) Could Be Worth Watching
Market Reaction
Price moving ahead of tone
Price is moving more forcefully than the current news tone suggests.
Primary event
Market update
84/100 classification
One-week reaction
-9.6%
Price reacting lower
Trend fit
Trend active
-10.6% over four weeks
Fair value
8.9%
Near fair-value range
Sentiment Mix
Positive, neutral, negative
Positive
1
Neutral
15
Negative
0
Relevance
Why the article matched
Sources
Coverage mix
Event Lens
What the news is about
Sentiment Trail
Score over time
Above 50
Neutral zone
Below 50
News Tape
Relevant headlines
simplywall.st
Direct company coverage
Why ITV plc (LON:ITV) Could Be Worth Watching
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 13 Jul 2026 06:06
- Source
- simplywall.st
Reuters
Direct company coverage
ITV and Comcast's Sky reshape British TV landscape with $2.1 billion deal
- Tone
- Neutral 50/100
- Event
- Deals and strategy
- Published
- 06 Jul 2026 07:00
- Source
- Reuters
London Business News
Direct company coverage
Sky’s £1.6bn ITV deal is a defining gamble on the future of British television
- Tone
- Neutral 50/100
- Event
- Deals and strategy
- Published
- 06 Jul 2026 07:00
- Source
- London Business News
Deadline
Direct company coverage
Sky To Take Over ITV In $2.1B Deal That Dramatically Reshapes British Television
- Tone
- Neutral 50/100
- Event
- Deals and strategy
- Published
- 05 Jul 2026 07:00
- Source
- Deadline
ad-hoc-news.de
Direct company coverage
ITV plc Stock (GB0033986497): U.K. broadcaster in focus as valuation, earnings profile and sector pe
- Tone
- Neutral 50/100
- Event
- Earnings
- Published
- 12 Jun 2026 07:32
- Source
- ad-hoc-news.de
Market source
Direct company coverage
Is It Too Late To Consider Buying ITV plc (LON:ITV)?
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 09 Jun 2026 07:00
- Source
- Market source
ad-hoc-news.de
Direct company coverage
ITV plc stock (GB0033986497): Focus shifts to streaming strategy after recent earnings
- Tone
- Neutral 50/100
- Event
- Earnings
- Published
- 25 May 2026 07:00
- Source
- ad-hoc-news.de
ad-hoc-news.de
Direct company coverage
ITV plc stock (GB0033986497): ESG progress and digital transition in focus
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 18 May 2026 07:00
- Source
- ad-hoc-news.de
Market source
Direct company coverage
UK Stock Market News: Spire, Premier Foods, ITV
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 14 May 2026 07:00
- Source
- Market source
ITVX
Direct company coverage
UK economy could face 'significant hit' from war in Middle-East, OBR warns | ITV News
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 03 Mar 2026 08:00
- Source
- ITVX
Kalkine Media
Direct company coverage
ITV (LSE:ITV) Shares Track FTSE 350 as UK Media Sector Steadies
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 23 Jan 2026 08:00
- Source
- Kalkine Media
simplywall.st
Direct company coverage
Is Now The Time To Look At Buying ITV plc (LON:ITV)?
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 15 Dec 2025 08:00
- Source
- simplywall.st
simplywall.st
Direct company coverage
ITV plc's (LON:ITV) Popularity With Investors Is Under Threat From Overpricing
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 12 Nov 2025 08:00
- Source
- simplywall.st
Reuters
Direct company coverage
Britain's ITV in talks with Comcast's Sky on $2.15 billion TV sale
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 06 Nov 2025 08:00
- Source
- Reuters
Reuters
Direct company coverage
UK's ITV half-year comes in ahead on advertising beat, shares rise
- Tone
- Positive 66/100
- Event
- Market update
- Published
- 24 Jul 2025 07:00
- Source
- Reuters
ITVX
Direct company coverage
Revealed: Amazon destroying millions of items of unsold stock in UK every year | ITV News
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 22 Jun 2021 07:00
- Source
- ITVX