News Sentiment

ITV sentiment intelligence

ITV plc news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.

Weighted score 51 Balanced news tone 16 relevant articles
Exchange LSE United Kingdom
Sector Communication Services Market context
Industry Broadcasting Read-through group
Latest close 0.74 Week of 10 Jul 2026
Weighted tone 51/100

Balanced news tone

Market reaction Price moving ahead of tone

Price is moving more forcefully than the current news tone suggests.

Primary event Market update

84/100 classification confidence.

Company focus 16

directly relevant articles

Source quality 3

high-authority source matches

Trend context Trend active

-9.6% over one week, -10.6% over four weeks, trend active, and near fair-value range.

Latest direct headline Neutral

Why ITV plc (LON:ITV) Could Be Worth Watching

Market Reaction

Price moving ahead of tone

61/100 confidence

Price is moving more forcefully than the current news tone suggests.

Primary event Market update 84/100 classification
One-week reaction -9.6% Price reacting lower
Trend fit Trend active -10.6% over four weeks
Fair value 8.9% Near fair-value range

Sentiment Mix

Positive, neutral, negative

Weighted by relevance
Positive 1
Neutral 15
Negative 0

Relevance

Why the article matched

Direct first
Direct company coverage 16
Industry context 0
Sector context 0

Sources

Coverage mix

Publishers
simplywall.st 3
Reuters 3
ad-hoc-news.de 3
Market source 2
ITVX 2
London Business News 1
Deadline 1
Kalkine Media 1

Event Lens

What the news is about

Classified themes
Market update 11
Deals and strategy 3
Earnings 2

Sentiment Trail

Score over time

50 baseline
Above 50 Neutral zone Below 50

News Tape

Relevant headlines

Showing 1-16 of 16