News Sentiment

HOG sentiment intelligence

Harley-Davidson Inc news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.

Chart Weekly report Factors RSS feed
Weighted score 50 Balanced news tone 21 relevant articles
Exchange NYSE United States
Sector Consumer Cyclical Market context
Industry Recreational Vehicles Read-through group
Latest close 25.14 Week of 10 Jul 2026
Weighted tone 50/100

Balanced news tone

Market reaction Balanced read

News tone and price action are not far from neutral.

Primary event Market update

83/100 classification confidence.

Company focus 21

directly relevant articles

Source quality 8

high-authority source matches

Trend context Trend active

+0.7% over one week, -2.0% over four weeks, trend active, and near fair-value range.

Latest direct headline Neutral

Harley-Davidson Inc. stock rises Wednesday, outperforms market

Market Reaction

Balanced read

49/100 confidence

News tone and price action are not far from neutral.

Primary event Market update 83/100 classification
One-week reaction 0.7% Price digesting
Trend fit Trend active -2.0% over four weeks
Fair value -10.4% Near fair-value range

Sentiment Mix

Positive, neutral, negative

Weighted by relevance
Positive 6
Neutral 9
Negative 6

Relevance

Why the article matched

Direct first
Direct company coverage 21
Industry context 0
Sector context 0

Sources

Coverage mix

Publishers
MarketWatch 7
Ad-hoc-news.de 3
simplywall.st 3
Stock Titan 2
MarketBeat 2
www.marketscreener.com 1
Market source 1
Bloomberg.com 1

Event Lens

What the news is about

Classified themes
Market update 13
Earnings 4
Capital return 2
Balance sheet 1
Analyst action 1

Sentiment Trail

Score over time

50 baseline
Above 50 Neutral zone Below 50

News Tape

Relevant headlines

Showing 1-21 of 21
Ad-hoc-news.de Direct company coverage

Harley-Davidson Sportster S by Harley-Davidson Inc. - Euro 16,495 entry into performance cruising

The Harley-Davidson Sportster S, priced around EUR 16,495, features a 1252 cc Revolution Max V-Twin engine tuned for strong mid-range torque and offers multiple riding modes. This model is strategically important for Harley-Davidson Inc. as it bridges heritage design with contemp

Tone
Positive 71/100
Event
Market update
Published
15 Jul 2026 11:11
Source
Ad-hoc-news.de
MarketWatch Direct company coverage

Harley-Davidson Inc. stock falls Tuesday, underperforms market

Shares of Harley-Davidson Inc. (HOG) fell 1.22% on Tuesday, closing at $25.08, despite an overall positive trading session for the broader market. The S&P 500 Index and the Dow Jones Industrial Average both saw gains, indicating that Harley-Davidson underperformed. This decline e

Tone
Negative 38/100
Event
Market update
Published
14 Jul 2026 17:23
Source
MarketWatch
www.marketscreener.com Direct company coverage

Harley-Davidson, Inc. To Report Second Quarter 2026 Results on July 23, 2026

Harley-Davidson, Inc. (NYSE: HOG) announced it will release its second quarter 2026 financial results before market hours on Thursday, July 23, 2026. The company will host an audio webcast from 8-9 a.m. CT to discuss financial results, business developments, and its updated outlo

Tone
Neutral 50/100
Event
Earnings
Published
13 Jul 2026 13:41
Source
www.marketscreener.com
MarketWatch Direct company coverage

Harley-Davidson Inc. stock rises Friday, outperforms market

Harley-Davidson Inc. (HOG) stock rose by 1.17% to $25.14 on Friday, outperforming the broader market. This increase snapped a two-day losing streak for the company, as the S&P 500 Index and Dow Jones Industrial Average also saw gains.

Tone
Positive 70/100
Event
Market update
Published
10 Jul 2026 17:24
Source
MarketWatch
MarketWatch Direct company coverage

Harley-Davidson Inc. stock falls Thursday, underperforms market

Harley-Davidson Inc. (HOG) stock experienced a 2.01% drop on Thursday, closing at $24.85, even as the broader market saw gains with the S&P 500 Index rising 0.81% and the Dow Jones Industrial Average rising 0.27%. This marks the second consecutive day of losses for the company's

Tone
Negative 18/100
Event
Market update
Published
09 Jul 2026 17:22
Source
MarketWatch
Market source Direct company coverage

Spotting Winners: Harley-Davidson (NYSE:HOG) And Consumer Discretionary - Leisure Products Stocks In Q1

The article analyzes the Q1 performance of Harley-Davidson (NYSE:HOG) and other consumer discretionary leisure product stocks. It highlights Harley-Davidson as a top performer with significant analyst estimate beats, while Smith & Wesson also showed strong revenue growth. Ruger,

Tone
Positive 74/100
Event
Earnings
Published
09 Jul 2026 14:40
Source
Market source
Bloomberg.com Direct company coverage

Harley-Davidson’s Credit Ratings Get Cut to Junk By S&P

S&P Global Ratings has downgraded Harley-Davidson Inc.'s credit to junk status. This decision stems from the motorcycle manufacturer's strategy to sell lower-cost motorcycles, which S&P believes will boost sales and market share but also pressure profitability for an extended per

Tone
Neutral 50/100
Event
Balance sheet
Published
08 Jul 2026 22:17
Source
Bloomberg.com
Investing.com Direct company coverage

S&P downgrades Harley-Davidson to BB+ on margin concerns

S&P Global Ratings downgraded Harley-Davidson Inc. to BB+ from BBB- due to concerns that the motorcycle manufacturer will take several years to improve its EBITDA margin to nearly 10%. The downgrade follows Harley's "Back to Bricks" strategic plan, which includes introducing more

Tone
Negative 18/100
Event
Earnings
Published
08 Jul 2026 21:40
Source
Investing.com
MarketWatch Direct company coverage

Harley-Davidson Inc. stock falls Wednesday, underperforms market

Shares of Harley-Davidson Inc. (HOG) fell 2.05% on Wednesday, closing at $25.36, underperforming the broader market as both the S&P 500 and Dow Jones Industrial Average also declined. This dip broke a three-day winning streak for the stock.

Tone
Negative 28/100
Event
Market update
Published
08 Jul 2026 16:40
Source
MarketWatch
Stock Titan Direct company coverage

Harley-Davidson to detail Q2 results, outlook on July 23 webcast

Harley-Davidson (NYSE: HOG) will release its second quarter 2026 financial results before market hours on Thursday, July 23, 2026. Senior management will host an audio webcast from 8–9 a.m. CT to discuss the results, business developments, and outlook updates. A replay of the web

Tone
Neutral 50/100
Event
Earnings
Published
08 Jul 2026 04:10
Source
Stock Titan
MarketWatch Direct company coverage

Harley-Davidson Inc. stock rises Tuesday, outperforms market

Shares of Harley-Davidson Inc. (HOG) rose 2.25% on Tuesday, closing at $25.89, outperforming the broader market as both the S&P 500 Index and Dow Jones Industrial Average experienced declines. This marked the third consecutive day of gains for the stock.

Tone
Positive 71/100
Event
Market update
Published
07 Jul 2026 17:22
Source
MarketWatch
Stock Titan Direct company coverage

Harley-Davidson (NYSE: HOG) CFO sells 1,554 shares under 10b5-1 plan

Harley-Davidson (NYSE: HOG) CFO and CCO Jonathan R. Root sold 1,554 shares of common stock at $24.44 per share on July 1, 2026. This transaction was executed under a pre-arranged Rule 10b5-1(c) trading plan adopted on February 17, 2026. Following the sale, Root directly holds 29,

Tone
Negative 35/100
Event
Market update
Published
06 Jul 2026 20:40
Source
Stock Titan
MarketWatch Direct company coverage

Harley-Davidson Inc. stock rises Monday, outperforms market

Shares of Harley-Davidson Inc. (HOG) rose 1.44% on Monday, closing at $25.32. This performance outpaced the broader market, with the S&P 500 Index (SPX) gaining 0.72% and the Dow Jones Industrial Average (DJIA) rising 0.29%. This marks the second consecutive day of gains for the

Tone
Positive 71/100
Event
Market update
Published
06 Jul 2026 17:24
Source
MarketWatch