Balanced news tone
News Sentiment
CLX sentiment intelligence
The Clorox Company news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.
Weighted score
51
Balanced news tone
38 relevant articles
News tone and price action are not far from neutral.
84/100 classification confidence.
directly relevant articles
high-authority source matches
-0.7% over one week, -0.3% over four weeks, trend inactive, and below fair value.
Clorox stock reflects a steady consumer staples profile as the company leans on household brands and
Market Reaction
Balanced read
News tone and price action are not far from neutral.
Primary event
Market update
84/100 classification
One-week reaction
-0.7%
Price digesting
Trend fit
Trend inactive
-0.3% over four weeks
Fair value
-23.5%
Below fair value
Value support
Sentiment Mix
Positive, neutral, negative
Positive
7
Neutral
26
Negative
5
Relevance
Why the article matched
Sources
Coverage mix
Event Lens
What the news is about
Sentiment Trail
Score over time
Above 50
Neutral zone
Below 50
News Tape
Relevant headlines
Ad Hoc News
Direct company coverage
Clorox stock reflects a steady consumer staples profile as the company leans on household brands and
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 15 Jul 2026 10:03
- Source
- Ad Hoc News
TradingView
Direct company coverage
Is Household Segment Strength Enough to Sustain Clorox's Growth?
- Tone
- Positive 66/100
- Event
- Market update
- Published
- 14 Jul 2026 13:32
- Source
- TradingView
MarketBeat
Direct company coverage
Sumitomo Mitsui Trust Group Inc. Decreases Stock Position in The Clorox Company $CLX
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 14 Jul 2026 09:17
- Source
- MarketBeat
PR Newswire
Direct company coverage
Clorox Announces August 3 Webcast of Fourth-Quarter and Fiscal Year 2026 Results
- Tone
- Neutral 50/100
- Event
- Earnings
- Published
- 13 Jul 2026 20:30
- Source
- PR Newswire
Ad Hoc News
Direct company coverage
Clorox stock reflects a steady consumer staples profile in a cautious market
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 13 Jul 2026 10:32
- Source
- Ad Hoc News
simplywall.st
Direct company coverage
Is Clorox (CLX) Cheap On Its Lower 2026 Outlook?
- Tone
- Negative 34/100
- Event
- Guidance
- Published
- 12 Jul 2026 13:02
- Source
- simplywall.st
Ad Hoc News
Direct company coverage
Clorox stock reflects a steady consumer staples profile
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 12 Jul 2026 01:39
- Source
- Ad Hoc News
Market source
Direct company coverage
How Lowered 2026 Outlook And Cost Pressures At Clorox (CLX) Has Changed Its Investment Story
- Tone
- Negative 34/100
- Event
- Guidance
- Published
- 11 Jul 2026 13:11
- Source
- Market source
Market source
Direct company coverage
Has Clorox (CLX) Fallen Far Enough To Merit A Discount?
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 11 Jul 2026 10:10
- Source
- Market source
Market source
Direct company coverage
Is Clorox (CLX) Undervalued Following Guidance Cuts And Upcoming Earnings?
- Tone
- Negative 34/100
- Event
- Earnings
- Published
- 11 Jul 2026 06:14
- Source
- Market source
Barron's
Direct company coverage
Why Verizon, Clorox and More Dividend Stocks Are Flashing a Buy Signal
- Tone
- Positive 66/100
- Event
- Capital return
- Published
- 10 Jul 2026 19:16
- Source
- Barron's
Quiver Quantitative
Direct company coverage
Why Clorox (CLX) Stock Is Up Today
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 10 Jul 2026 18:37
- Source
- Quiver Quantitative
Ad Hoc News
Direct company coverage
CLX stock reflects Clorox’s defensive consumer staples profile in a shifting market
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 10 Jul 2026 18:30
- Source
- Ad Hoc News
Seeking Alpha
Direct company coverage
Clorox: I See A Positive Outlook With Over 5% Dividend Yield (NYSE:CLX)
- Tone
- Positive 66/100
- Event
- Guidance
- Published
- 10 Jul 2026 15:20
- Source
- Seeking Alpha
Ad Hoc News
Direct company coverage
Clorox Co. stock stays supported by its household brands
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 10 Jul 2026 07:08
- Source
- Ad Hoc News
Seeking Alpha
Direct company coverage
Clorox: Quality Isn't In Question, But Valuation Is
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 09 Jul 2026 12:54
- Source
- Seeking Alpha
Ad Hoc News
Direct company coverage
Clorox Co. focuses on household brands as investors weigh long-term demand
- Tone
- Neutral 50/100
- Event
- Macro sensitivity
- Published
- 09 Jul 2026 08:43
- Source
- Ad Hoc News
Ad Hoc News
Direct company coverage
Clorox Co focus on cleaning brands as investors track consumer demand
- Tone
- Neutral 50/100
- Event
- Macro sensitivity
- Published
- 08 Jul 2026 19:01
- Source
- Ad Hoc News
Ad Hoc News
Direct company coverage
Clorox Co. business update as consumer demand shapes strategy
- Tone
- Neutral 50/100
- Event
- Macro sensitivity
- Published
- 05 Jul 2026 08:04
- Source
- Ad Hoc News
Ad Hoc News
Direct company coverage
Clorox Disinfecting Wipes from The Clorox Company - 75-count canister stays a bathroom staple
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 22 Jun 2026 07:00
- Source
- Ad Hoc News
Ad Hoc News
Direct company coverage
Clorox Stock - Saturday look at the business model and moat
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 20 Jun 2026 13:43
- Source
- Ad Hoc News
Market source
Direct company coverage
Clorox (CLX) Stock Valuation Snapshot After Mixed Recent Performance
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 15 Jun 2026 07:00
- Source
- Market source
Market source
Direct company coverage
Clorox (CLX) Stock Sees Fair Value Cut As Analysts Lower Targets
- Tone
- Negative 18/100
- Event
- Market update
- Published
- 15 Jun 2026 07:00
- Source
- Market source
simplywall.st
Direct company coverage
Clorox (CLX) Stock After 1-Year Slump Is Recent Rebound A Valuation Opportunity
- Tone
- Negative 34/100
- Event
- Market update
- Published
- 14 Jun 2026 07:00
- Source
- simplywall.st
Ad Hoc News
Direct company coverage
Clorox Co. stock (US1890541097): Cleaning giant stabilizes after cyberattack and pricing actions
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 08 Jun 2026 07:00
- Source
- Ad Hoc News
Market source
Direct company coverage
Is It Time To Reconsider Clorox (CLX) After A Tough Year For The Stock Price
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 05 Jun 2026 07:00
- Source
- Market source
Ad Hoc News
Direct company coverage
Clorox Co stock (US1890541097): new Clorox Healthcare wipes launch adds product momentum after recen
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 02 Jun 2026 07:00
- Source
- Ad Hoc News
Ad Hoc News
Direct company coverage
Clorox Co. stock (US1890541097): shares drop after CEO Linda Rendle announces departure
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 01 Jun 2026 07:00
- Source
- Ad Hoc News
Ad Hoc News
Direct company coverage
Clorox Co stock (US18539C2044): CEO transition and valuation metrics in focus
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 29 May 2026 07:00
- Source
- Ad Hoc News
The Motley Fool
Direct company coverage
Procter & Gamble vs. Clorox: Which Consumer Goods Stock Is a Better Buy in 2026?
- Tone
- Positive 66/100
- Event
- Market update
- Published
- 28 May 2026 07:00
- Source
- The Motley Fool