Headline strength is not yet confirmed by the current Activity Line energy and constituent trend mix.
64
technical evidence
out of 100
out of 100
Week Ending: 28 August 2026
United States US Consumer Defensive Industry
Household & Personal Products
For the week ending 28 August 2026, Household & Personal Products advanced 1.29% with 19 advancing, 7 declining, and 2 unchanged constituents. The index is equal weighted and the constituent tape shows uncapped security returns.
Current architecture
Upward Expansion
The activity fan is positively ordered above a rising Trend Line with price accepted above it.
64
technical evidence
Index618.64
1 week1.29%
Breadth68%
Members28
Country
🇺🇸 United States · US
Sector
Consumer Defensive
Universe
NASDAQ, NYSE
Price basis
Adjusted weekly close
Trend architecture
Index, activity fan and structural anchors
Rolling 156-week evidence. Trend Signal points mark weeks when price, trend and the activity fan confirmed together.
Index Value
Trend Line
Fair Value
Activity Lines
Constructive architecture
Transitional architecture
Defensive architecture
Current architecture
Upward Expansion
1 completed week in this state
Trend acceptance
5.7%
Index versus Trend Line
Persistence
75%
Negative regime, shorter trend repairing
Participation
68%
19 advancing, 7 declining
Investor positioning lens
Is the evidence ready for capital?
A rules-based technical classification using trend, breadth, persistence, relative strength and path quality.
Evidence balance
Wait
Five-pillar map
Trend
70
Breadth
60
Persistence
45
Relative
78
Risk quality
76
What supports the view
- The index remains above a constructive Trend gate.
- Participation is broad enough to support the index move.
- Relative performance is improving within its parent hierarchy.
What restrains conviction
- Constituent persistence remains divided or predominantly negative.
This is a weekly research classification, not personal investment advice. Sentiment is reported as an independent confirmation layer and does not alter the technical score.
Trend state and durability
Architecture, persistence and constituent regimes
The index path is tested against the underlying security-level trend evidence.
The activity fan is positively ordered above a rising Trend Line with price accepted above it.
State age1 weeks
Trend gateUp
Fan width4.79%
Fast versus slow change0.13 pts
Above 67%
Below 0%
Six completed weeks of price acceptance relative to the full Activity Line fan.
Index persistence
75% agreement
Negative regime, shorter trend repairing
The long trend remains negative, but shorter-horizon repair is now visible.
13-week
12.5%
26-week
-2.3%
39-week
-0.6%
52-week
-19.1%
Constituent trend persistence
96% coverage
Is the index move broadly durable?
33%positive
Coherent positive22%
Coherent negative22%
Average horizon agreement75%
Positive horizon share51%
Weakening positives0
Repairing negatives10
27 constituents measured as of 28 Aug 2026. Median trend age is 19 weeks.
Custom stage map
96% coverage
Where constituents sit in the cycle
33%Stage 1
Stage 1 · Basing33%9 securities
Stage 2 · Advancing33%9 securities
Stage 3 · Distribution0%0 securities
Stage 4 · Declining33%9 securities
Re-acceleration watch0
Transition watch4
Relative strength leaders30%
Fair Value repairs6
Measured as of 28 Aug 2026. Stages summarize price, Activity Line architecture, Fair Value position and relative evidence.
Architecture breadth
75/100 mean confidence
How market energy is distributed
Architecture breadth shows the distribution of expanding, rotating, balancing and contracting securities. It is diagnostic context and is not added as a second vote in the positioning score.
Capital rotation
Performance relative to Consumer Defensive
Relative index
13-week relative trend
Starting level
A rising relative line means this group is compounding faster than Consumer Defensive. A falling line means capital has done better in the parent benchmark.
Relative index75.2
13-week trend72.8
4-week trend change3.95%
Weekly peer rank2 of 12
1 week
1.7 pts
relative
4 weeks
1.0 pts
relative
13 weeks
13.0 pts
relative
26 weeks
3.7 pts
relative
52 weeks
-6.0 pts
relative
Market internals
Participation, dispersion and path risk
Equal-weight index evidence with constituent-level breadth and dispersion.
Breadth
Broad
Participation quality
68%
advanced
- Advancing
- 19
- Declining
- 7
- Unchanged
- 2
Risk and persistence
52-week lens
Path quality
Annualised weekly volatility21.9%
Drawdown from 52-week high-19.1%
Positive weeks, last 1354%
Current directional run1 week
Turnover versus 13-week norm73%
Breadth impulse17.9 pts
Cross-section
28 measured
Return distribution
Q1 -0.1%
Median 1.4%
Q3 2.5%
Average winner2.9%
Average loser-2.8%
Dispersion3.8 pts
Top-five upside share60%
Top-five capital share87%
Capital data coverage100%
Dispersion describes how far constituent outcomes are spreading apart. Capital concentration is contextual only; the index itself is equal weighted.
Momentum cycle
30-week persistence
Positive readings show expansion. Negative readings show contraction.
Breadth cycle
Net participation
Advancers less decliners as a percentage of measured constituents.
News and narrative
Does company news confirm the market tape?
57out of 100
More positive than negative
Positive company scores outnumber negative ones, but the overall score remains close to 50.
Evidence quality
53/100 confidence
Coverage before conviction
Qualified companies829% of measured constituents
Articles906100% direct company evidence
Publishers172Independent sources represented
Latest evidence3 SepFreshness is weighted in the score
Constructive 38%Balanced 62%Cautious 0%
Price confirms news2
Price disagrees0
Negative news absorbed0
Positive but stretched0
Constructive edge
Strongest qualified tone
EL50/100 confidence · 92 direct
63
Estée Lauder (EL) Stock Looks Undervalued On Cash Flow Yet Fair On Sales
ELF46/100 confidence · 94 direct 59How rhode’s European Sephora Expansion and Price Cuts Could Shape e.l.f. Beauty’s (ELF) Glo…
CL62/100 confidence · 125 direct 58Colgate-Palmolive (NYSE:CL) Navigates Cost Pressure With Premium Mix
CHD54/100 confidence · 92 direct 57What Products Does Church & Dwight (NYSE:CHD) Actually Make?
SPB36/100 confidence · 59 direct 57Spectrum Brands stock holds steady as consumer portfolio supports outlook
Narrative risk
Weakest qualified tone
PG62/100 confidence · 213 direct
52
Procter & Gamble Fabric & Home Care Trends Mixed: Is Growth Ahead?
KVUE54/100 confidence · 127 direct 55Kenvue Inc. $KVUE Shares Purchased by UBS AM a distinct business unit of UBS ASSET MANAGEME…
CLX53/100 confidence · 104 direct 56Clorox (CLX) Down 9.3% Since Last Earnings Report: Can It Rebound?
SPB36/100 confidence · 59 direct 57Spectrum Brands stock holds steady as consumer portfolio supports outlook
CHD54/100 confidence · 92 direct 57What Products Does Church & Dwight (NYSE:CHD) Actually Make?
Only fresh, quality-controlled company evidence is included. Industry and sector context is down-weighted and cannot create a directional group conclusion on its own.
Leadership tape
Leaders, laggards and contribution shape
Latest completed week, ranked on uncapped constituent returns.
Constituent ledger
Industry constituents
All 28 measured constituents, ranked by latest weekly return.
Rank
Ticker
Company
Exchange
Market cap
Close
Index contribution
Return
The index uses capped equal-weight weekly constituent returns. The ledger shows uncapped security returns so outliers remain visible for research.