News Sentiment

CLX sentiment intelligence

The Clorox Company news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.

Chart Weekly report Factors RSS feed
Weighted score 52 Balanced news tone 57 relevant articles
Exchange NYSE United States
Sector Consumer Defensive Market context
Industry Household & Personal Products Read-through group
Latest close 96.56 Week of 10 Jul 2026
Weighted tone 52/100

Balanced news tone

Market reaction Balanced read

News tone and price action are not far from neutral.

Primary event Market update

79/100 classification confidence.

Company focus 56

directly relevant articles

Source quality 6

high-authority source matches

Trend context Trend inactive

-0.7% over one week, -0.3% over four weeks, trend inactive, and below fair value.

Latest direct headline Negative

JPMorgan Adjusts Price Target on Clorox to $92 From $95, Maintains Underweight Rating

Market Reaction

Balanced read

50/100 confidence

News tone and price action are not far from neutral.

Primary event Market update 79/100 classification
One-week reaction -0.7% Price digesting
Trend fit Trend inactive -0.3% over four weeks
Fair value -23.5% Below fair value
Value support

Sentiment Mix

Positive, neutral, negative

Weighted by relevance
Positive 16
Neutral 31
Negative 10

Relevance

Why the article matched

Direct first
Direct company coverage 56
Industry context 1
Sector context 0

Sources

Coverage mix

Publishers
Ad Hoc News 16
Market source 9
Ad-hoc-news.de 4
TradingView 4
simplywall.st 3
MarketWatch 2
MarketBeat 2
Simply Wall Street 2

Event Lens

What the news is about

Classified themes
Market update 31
Earnings 7
Capital return 6
Macro sensitivity 5
Analyst action 3
Deals and strategy 3
Guidance 1
Balance sheet 1

Sentiment Trail

Score over time

50 baseline
Above 50 Neutral zone Below 50

News Tape

Relevant headlines

Showing 1-30 of 57
marketscreener.com Direct company coverage

JPMorgan Adjusts Price Target on Clorox to $92 From $95, Maintains Underweight Rating

JPMorgan has lowered its price target for Clorox (NYSE: CLX) from $95 to $92, while maintaining an Underweight rating on the stock. This adjustment reflects the firm's outlook on the consumer products company. Other recent analyst actions include Goldman Sachs lowering its price

Tone
Negative 36/100
Event
Analyst action
Published
16 Jul 2026 11:42
Source
marketscreener.com
MarketWatch Direct company coverage

Clorox Co. stock outperforms competitors on strong trading day

Shares of Clorox Co. (CLX) increased by 2.32% to $96.95 on Wednesday, ending a two-day losing streak. This performance occurred on a positive trading day where the S&P 500 Index and the Dow Jones Industrial Average also saw gains. The stock's rise indicates outperformance compare

Tone
Positive 72/100
Event
Market update
Published
15 Jul 2026 17:14
Source
MarketWatch
Ad-hoc-news.de Direct company coverage

Clorox stock reflects a steady consumer staples profile as the company leans on household brands and margin discipline

The article describes Clorox Co. (ISIN US1890541097) as a mature US consumer staples company focused on household brands, with its stock offering defensive, non-cyclical demand exposure. It highlights the importance of managing margins, costs, and demand trends for everyday produ

Tone
Positive 66/100
Event
Earnings
Published
15 Jul 2026 12:03
Source
Ad-hoc-news.de
Ad-hoc-news.de Direct company coverage

Burt's Bees Moisturizing Lip Balm by The Clorox Company - natural care in the pocket

This article highlights Burt's Bees Moisturizing Lip Balm, a key product for The Clorox Company, focusing on its natural ingredients like beeswax and plant oils. It details the product's formulation, market positioning, target audience, and its contribution to Clorox's "Lifestyle

Tone
Positive 65/100
Event
Analyst action
Published
15 Jul 2026 07:29
Source
Ad-hoc-news.de
Ad-hoc-news.de Industry context

Church & Dwight stock reflects steady consumer staples profile

Church & Dwight Co., Inc. (US1713401024) is a prominent US consumer products company known for its portfolio of household and personal care brands, offering investors exposure to the defensive consumer staples sector. The company's business model relies on stable demand for essen

Tone
Positive 64/100
Event
Macro sensitivity
Published
15 Jul 2026 00:25
Source
Ad-hoc-news.de
TradingView Direct company coverage

Is Household Segment Strength Enough to Sustain Clorox's Growth?

Clorox's Household segment, particularly its Cleaning business, is performing strongly with successful product launches and market share gains. However, this growth is being offset by challenges in the Fresh Step cat litter business and Food categories, which are experiencing tra

Tone
Negative 39/100
Event
Market update
Published
14 Jul 2026 13:07
Source
TradingView
MarketBeat Direct company coverage

Teachers Retirement System of The State of Kentucky Purchases 167,000 Shares of The Clorox Company $CLX

The Teachers Retirement System of The State of Kentucky significantly increased its stake in The Clorox Company by purchasing an additional 167,000 shares, bringing its total holdings to 176,599 shares valued at $18.3 million. Despite this institutional interest, analysts have gr

Tone
Neutral 50/100
Event
Deals and strategy
Published
14 Jul 2026 10:15
Source
MarketBeat
MarketBeat Direct company coverage

Sumitomo Mitsui Trust Group Inc. Decreases Stock Position in The Clorox Company $CLX

Sumitomo Mitsui Trust Group Inc. reduced its stake in The Clorox Company by 5.8% in Q1 2026, selling 18,124 shares and holding 293,931 shares valued at $30.46 million. Despite Clorox beating earnings estimates with $1.64 per share, analysts maintain a cautious outlook with an ave

Tone
Negative 39/100
Event
Earnings
Published
14 Jul 2026 09:17
Source
MarketBeat
Ad Hoc News Direct company coverage

Burt's Bees Lip Balm by The Clorox Company - natural care in a small tube

The article highlights Burt's Bees Lip Balm as a natural-origin product by The Clorox Company, known for its simple beeswax and plant-based oil formula. It discusses the lip balm's market positioning, widespread distribution, and its contribution to Clorox's personal care portfol

Tone
Positive 71/100
Event
Market update
Published
14 Jul 2026 08:10
Source
Ad Hoc News
RealClearMarkets Direct company coverage

Why Dividend Stocks Are Flashing A Buy Signal

This article suggests that it may be an opportune time to invest in certain dividend stocks, specifically mentioning well-known companies like Clorox and Verizon. The author, Jacob Sonenshine of Barron's, indicates that these stocks are showing a "buy signal."

Tone
Positive 72/100
Event
Capital return
Published
14 Jul 2026 08:08
Source
RealClearMarkets
TradingView Direct company coverage

Clorox Announces August 3 Webcast of Fourth-Quarter and Fiscal Year 2026 Results

The Clorox Company (CLX) announced that it will release its fourth-quarter and fiscal year 2026 results on August 3, 2026. The announcement will include a press release and prepared management remarks posted on the company's website at 1:15 p.m. PT / 4:15 p.m. ET, followed by a l

Tone
Neutral 50/100
Event
Earnings
Published
13 Jul 2026 20:30
Source
TradingView
MarketWatch Direct company coverage

Clorox Co. stock underperforms Monday when compared to competitors

Shares of Clorox Co. (CLX) fell by 1.56% on Monday, closing at $95.05. This underperformance occurred on a generally down day for the stock market, with both the S&P 500 and Dow Jones Industrial Average also declining. The stock is currently trading 28.01% below its 52-week high

Tone
Negative 30/100
Event
Market update
Published
13 Jul 2026 17:16
Source
MarketWatch
Sahm Direct company coverage

Nvidia, Clorox, Nebius Group And A Consumer Cyclical Stock On CNBC’s ‘Final Trades’

Stephen Weiss recommended Dick's Sporting Goods (DKS) despite mixed Q1 earnings. Jenny Van Leeuwen Harrington highlighted Clorox (CLX) for its 5% dividend yield, while Bill Baruch picked Nebius Group (NBIS) ahead of its earnings report. Kevin Simpson advised buying NVIDIA (NVDA)

Tone
Positive 64/100
Event
Earnings
Published
13 Jul 2026 11:37
Source
Sahm
Simply Wall Street Direct company coverage

Is Clorox (CLX) Cheap On Its Lower 2026 Outlook?

Clorox (CLX) has reduced its fiscal 2026 outlook due to increased manufacturing and logistics costs, and dilution from the GOJO acquisition, impacting margins and sales. Despite short-term share price pressure, the stock is considered undervalued by its most followed narrative, w

Tone
Negative 39/100
Event
Deals and strategy
Published
12 Jul 2026 11:29
Source
Simply Wall Street
TechStock² Direct company coverage

Clorox (NYSE:CLX) gains 3.8% in New York, but 5% yield gets tested as payout ratio runs at 89%

Clorox (NYSE:CLX) shares rose 3.8% in New York, maintaining a 5% dividend yield, but the dividend's sustainability is being questioned due to an 89% payout ratio. The stock closed at $96.56, offering a 5.14% yield, which is higher than the 10-year U.S. Treasury, but its income cu

Tone
Negative 40/100
Event
Capital return
Published
11 Jul 2026 17:32
Source
TechStock²
TradingView Direct company coverage

Price to earnings forward of Clorox Company – MUN:CXX

This article provides a brief financial overview for The Clorox Company (CXX) on the Munich Stock Exchange, specifically focusing on its forward Price to Earnings (P/E) ratio. It notes that the market is currently closed with no trades. The content primarily comes from TradingVie

Tone
Neutral 50/100
Event
Earnings
Published
11 Jul 2026 08:07
Source
TradingView
Simply Wall Street Direct company coverage

How Clorox’s (CLX) Addition to Key Russell Indexes Will Impact Investors

The Clorox Company (NYSE: CLX) was recently added to the Russell 2500 Index and Russell 2500 Value Benchmark, signaling evolving sentiment and renewed institutional interest despite prior operational challenges. While this inclusion may boost liquidity and attention, the core inv

Tone
Neutral 50/100
Event
Balance sheet
Published
11 Jul 2026 00:07
Source
Simply Wall Street
Kavout | AI Direct company coverage

Clorox's 5.2% Yield: A Dividend King Emerging from ERP Turbulence

Clorox (CLX) is presenting an attractive 5.2% dividend yield, backed by 51 years of consecutive increases, despite recent stock declines and financial pressures. The company is navigating temporary headwinds related to a costly ERP system transition, strategic acquisitions, and c

Tone
Positive 63/100
Event
Deals and strategy
Published
10 Jul 2026 19:37
Source
Kavout | AI
Quiver Quantitative Direct company coverage

Why Clorox (CLX) Stock Is Up Today

Tone
Neutral 50/100
Event
Market update
Published
10 Jul 2026 18:37
Source
Quiver Quantitative
Ad Hoc News Direct company coverage

Clorox stock holds steady on a plain business update

Clorox stock refers to the consumer staples maker's core household brands, with the company trading on the New York Stock Exchange and anchored by cleaning, trash, and wellness brands. Clorox is best known for brands such as Clorox bleach, Glad trash bags, Burt's Bees, Pine-Sol,

Tone
Neutral 50/100
Event
Market update
Published
10 Jul 2026 12:36
Source
Ad Hoc News
Morningstar Direct company coverage

Even as Cost Pressures Persist, We're Encouraged Clorox Is Resolute in Spending Behind Its Brands

Morningstar is encouraged by Clorox's continued investment in its brands despite persistent cost pressures and increased industry promotional spending. The company, which has navigated various challenges including supply chain issues and a cyberattack, is seen as committed to lon

Tone
Positive 67/100
Event
Macro sensitivity
Published
10 Jul 2026 01:07
Source
Morningstar