News Sentiment

HUBS sentiment intelligence

HubSpot Inc news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.

Chart Weekly report Factors RSS feed
Weighted score 54 Balanced news tone 50 relevant articles
Exchange NYSE United States
Sector Technology Market context
Industry Software - Application Read-through group
Latest close 207.48 Week of 10 Jul 2026
Weighted tone 54/100

Balanced news tone

Market reaction Price moving ahead of tone

Price is moving more forcefully than the current news tone suggests.

Primary event Market update

75/100 classification confidence.

Company focus 50

directly relevant articles

Source quality 0

high-authority source matches

Trend context Trend inactive

+8.0% over one week, +10.4% over four weeks, trend inactive, and below fair value.

Latest direct headline Positive

Analysts Offer Insights on Technology Companies: Uber Technologies (UBER), HubSpot (HUBS) and International Business Machines (IBM)

Market Reaction

Price moving ahead of tone

61/100 confidence

Price is moving more forcefully than the current news tone suggests.

Primary event Market update 75/100 classification
One-week reaction 8.0% Price confirming higher
Trend fit Trend inactive 10.4% over four weeks
Fair value -58.6% Below fair value
Value support

Sentiment Mix

Positive, neutral, negative

Weighted by relevance
Positive 18
Neutral 24
Negative 8

Relevance

Why the article matched

Direct first
Direct company coverage 50
Industry context 0
Sector context 0

Sources

Coverage mix

Publishers
simplywall.st 8
Market source 8
Stock Titan 3
GuruFocus 3
ad-hoc-news.de 3
Sahm 3
The Globe and Mail 2
TradingView 2

Event Lens

What the news is about

Classified themes
Market update 22
Earnings 14
Analyst action 7
Macro sensitivity 3
Guidance 3
Balance sheet 1

Sentiment Trail

Score over time

50 baseline
Above 50 Neutral zone Below 50

News Tape

Relevant headlines

Showing 31-50 of 50
CX Today Direct company coverage

“We Made a Mistake” – HubSpot Reverses Customer Data Enrichment Plan

HubSpot faced significant customer backlash and quickly reversed its new terms of service that would have allowed the sharing of customer data across accounts with an opt-out default. The company admitted to a "mistake" in transparency and handling of customer trust. This inciden

Tone
Neutral 50/100
Event
Market update
Published
07 Jul 2026 17:10
Source
CX Today
MarTech Direct company coverage

HubSpot reverses course after customers reject data sharing

HubSpot faced significant backlash from customers after introducing new terms of service that automatically opted them into a data-sharing program for its Contact Discovery product, intending to enrich company records. Although HubSpot quickly reversed its decision and apologized

Tone
Negative 35/100
Event
Market update
Published
07 Jul 2026 16:11
Source
MarTech
Forbes Direct company coverage

HubSpot

Tone
Neutral 50/100
Event
Market update
Published
19 May 2026 07:00
Source
Forbes