CHH LSE Week ended 24 Jul 2026

Weekly Investor Report

Churchill China plc · Consumer Cyclical · Furnishings, Fixtures & Appliances

Latest close 387.5 GBP
14.0% latest week
Weekly setup

Mixed setup

The weekly trend is not active. Price is 11.3% above the Trend Line and sits at 57.2% of its 52-week range. The latest completed week returned 14.0%, after a 14.0% four-week move. The latest factor snapshot indicates quality ranks weakly versus its universe; growth ranks weakly; valuation is inexpensive relative to peers. The latest news-sentiment score is 52/100.

Setup score 53 out of 100
Latest Close 387.5 GBP 24 Jul 2026
1W Return 14.0% latest completed week
4W Return 14.0% short-term follow-through
12W Return 15.7% quarterly tape
Trend Breadth 0.0% 0 of 52 weeks active
Volume Ratio 1.8x vs 13-week average
What is working
  • Price is above the Trend Line, keeping the weekly tape constructive.
  • Activity pressure is positive on the latest completed week.
  • Volume is elevated versus the 13-week average, confirming attention.
  • Latest weekly return ranks in the strongest part of its sector group.
What could go wrong
  • The trend backdrop is inactive, so price action has not confirmed a constructive regime.
  • Price is below Fair Value, so the market is still discounting the latest tape.
  • Next-week expectancy is negative at 32.19% based on similar historical setup states.
  • Activity pressure is weak, so confirmation is not yet broad enough.
What to watch next
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is not active. Price is 11.3% above the Trend Line and sits at 57.2% of its 52-week range. The latest completed week returned 14.0%, after a 14.0% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 1.8x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
23 Jan 30 Jan 6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.2412-week average 0.12

12-week confirmation

Trend active0/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure5/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership0/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.24Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers

No recent accumulation markers. No reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is 14.0% over four weeks, 15.7% over 12 weeks, and -16.6% over one year. The current trend has remained active for 0 consecutive weeks.

Performance by holding period

1W14.0%
4W14.0%
12W15.7%
26W15.7%
52W-16.6%
Active trend streak0 weeks
Active weeks in one year0
Trend breadth0.0%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure1.42Latest activity-pressure read.
Pressure change307.1%Four-week change in activity pressure.
Leadership-2.49Latest relative-leadership reading.
RS change86.5%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

The latest factor snapshot indicates quality ranks weakly versus its universe; growth ranks weakly; valuation is inexpensive relative to peers.

Open full factor analysis
Factor week 26 Jul 2026 Financial statements through 31 Dec 2025 Field coverage 88% Model confidence 72%

Relative factor standing

Higher display scores are better. Each score is converted from the underlying universe rank, where rank 1 is best.

Overall factor strength57/100Blend of value, momentum, and quality. Underlying universe rank 44; rank 1 is best.
Value99/100Relative valuation strength. Underlying universe rank 2; rank 1 is best.
Quality11/100Profitability and accounting quality. Underlying universe rank 90; rank 1 is best.
Momentum7/100Medium-term price momentum. Underlying universe rank 94; rank 1 is best.
Growth4/100Revenue and earnings growth. Underlying universe rank 97; rank 1 is best.
How to read this

Quality and valuation are separate questions

A strong company can still carry a demanding valuation. This report shows profitability, growth, balance-sheet strength, and the price paid for those characteristics separately.

Value-quality framework75/100Value and quality alignment from the Sharemaestro SVQF framework.

Valuation

How much investors are paying for earnings, sales, and cash flow.

P/E
9.8x
Price divided by trailing earnings.
Price / sales
0.6x
Market value relative to trailing revenue.
EV / EBITDA
3.5x
Enterprise value relative to operating cash earnings.
Free-cash-flow yield
14.2%
Free cash flow as a share of enterprise value.

Business quality

Margins and the return generated on invested capital.

Gross margin
-
Gross profit retained from each unit of revenue.
Operating margin
7.4%
Operating profit retained from revenue.
Free-cash-flow margin
6.5%
Free cash flow generated from revenue.
Return on invested capital
7.8%
Operating return generated on invested capital.

Growth and financial strength

Recent business growth and accounting strength.

Revenue growth
-2.6%
Latest one-year revenue growth.
EPS growth
-31.5%
Latest one-year earnings-per-share growth.
Free-cash-flow growth
878.8%
Latest one-year free-cash-flow growth.
Piotroski F-score
5/9
Nine-point accounting-strength checklist.

Shareholder return and balance sheet

Cash returned to owners and financial leverage.

Dividend yield
5.4%
Cash dividends relative to market value.
Buyback yield
0.0%
Net share repurchases relative to market value.
Shareholder yield
5.4%
Dividend yield plus net buyback yield.
Net debt / EBITDA
-0.7x
Balance-sheet debt relative to operating cash earnings.
05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Insider activity-

No recent insider transactions are stored for this company.

News sentiment52/100

Weighted news tone is neutral across 7 relevant articles.

1 positive · 6 neutral · 0 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-18.4%Distance below the 52-week high.
13-week volatility4.1%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher8 of 2610 weeks finished lower.
Best week+16.7%Week of 24 Apr.
Worst week-8.3%Week of 13 Mar.
Latest week+14.0%Week of 24 Jul.

Shape of recent returns

Strong gains4
Modest gains4
Flat weeks8
Modest losses4
Sharp losses6
Recent vol4.1%13-week weekly-return volatility.
Base vol4.8%52-week weekly-return volatility.
Up/down split14/26Count of positive and negative weeks in the 52-week window.
Average skew5.3% / -3.3%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
24 Jul 2026387.5 GBP14.0%348.1 GBP802.5 GBP1.42-2.49185.3KOff
17 Jul 2026340.0 GBP0.0%346.3 GBP808.1 GBP1.29-14.04273.6KOff
10 Jul 2026340.0 GBP0.0%346.5 GBP814.0 GBP1.05-14.83208.6KOff
3 Jul 2026340.0 GBP0.0%346.8 GBP819.6 GBP0.70-17.99120.6KOff
26 Jun 2026340.0 GBP0.0%347.3 GBP825.2 GBP0.35-18.38163.8KOff
19 Jun 2026340.0 GBP0.0%347.9 GBP830.8 GBP-0.00-18.951.6KOff
12 Jun 2026340.0 GBP0.0%348.3 GBP836.7 GBP-0.16-21.173.5KOff
5 Jun 2026340.0 GBP0.0%348.7 GBP843.0 GBP-0.30-21.9114.0KOff
29 May 2026340.0 GBP2.3%349.7 GBP849.1 GBP-0.36-23.29106.1KOff
22 May 2026332.5 GBP2.3%350.8 GBP855.7 GBP-0.41-26.41125.4KOff
15 May 2026325.0 GBP-3.0%352.6 GBP862.0 GBP-0.36-27.1746.6KOff
8 May 2026335.0 GBP0.0%354.7 GBP868.4 GBP-0.35-26.3652.5KOff
1 May 2026335.0 GBP-4.2%356.7 GBP874.0 GBP-0.26-28.4565.5KOff
24 Apr 2026349.9 GBP16.7%358.7 GBP879.4 GBP-0.13-26.54123.4KOff
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.