Composite setup radar
21
Risk-first tape
Latest Close
3,080 MXN
12 Jun 2026
1W Return
-10.5%
latest completed week
4W Return
-4.3%
short-term follow-through
12W Return
-21.8%
quarterly tape
Trend Breadth
57.7%
30 of 52 weeks active
Volume Ratio
0.2x
vs 13-week average
Company Brief
What the company does
The Hershey Company, together with its subsidiaries, engages in the manufacture and sale of confectionery products and pantry items in the United States and internationally. It operates through three segments: North America Confectionery, North America Salty Snacks, and International. The company offers chocolate and non-chocolate confectionery products; gum and mint refreshment products, including mints, chewing gums, and bubble gums; protein bars; pantry items, such as baking ingredients, toppings, beverages, and sundae syrups; and snack items comprising spreads, bars, snack bites, mixes, popcorn, and pretzels. It provides its products primarily under the Hershey's, Reese's, Kisses, Jolly …
Snapshot
What the weekly tape is saying
HSY closed the latest completed week at 3,080 MXN. The 4-week return is -4.3% and the 12-week return is -21.8%. Trend Signal is inactive, Market Dynamics is -0.95. Setup signature: Risk-first tape with a 21/100 composite read.
Trend Signal
Inactive
Market Dynamics
No fresh buy
Price vs Trend
-13.1%
Volume
0.2x
Setup Cockpit
A compressed read of the whole setup
The radar blends trend persistence, momentum, Market Dynamics, Relative Strength, volume confirmation, and risk control into one weekly cockpit.
Scoreboard
Trend
32
Persistence of active Trend Signal over the last year and current streak.
Momentum
21
Blend of 4-week and 12-week follow-through.
Dynamics
35
Latest Market Dynamics and whether pressure has improved over four weeks.
Relative Strength
0
Relative leadership and short-term RS change.
Volume
7
Participation compared with the 13-week volume baseline.
Risk Control
35
Drawdown and recent weekly volatility pressure.
16-week signal tape
27 Feb
6 Mar
13 Mar
20 Mar
27 Mar
3 Apr
10 Apr
17 Apr
24 Apr
1 May
8 May
15 May
22 May
29 May
5 Jun
12 Jun
Weekly return bar
Trend Signal dot
Positive Market Dynamics dot
Price Action
Price, Trend Line, and Fair Value
Weekly price context with the latest close, trend position, Fair Value gap, drawdown, and 52-week range location.
52-week price path
Price
Trend Line
Fair Value
Price map
- Trend Line
- 3,545 MXN
- Vs Trend Line
- -13.1%
- Fair Value
- 3,491 MXN
- Vs Fair Value
- -11.8%
- 52W High
- 3,973 MXN
- 52W Low
- 3,014 MXN
- Drawdown
- -22.5%
- Range Position
- 6.9%
Momentum
Returns and trend persistence
Return windows separate the latest week from short-term and medium-term follow-through.
Return windows
Trend read
- Active Streak
- 0 weeks
- 52W Active Weeks
- 30
- 52W Active Breadth
- 57.7%
- Sector Scope
- MX Consumer Defensive
- Sector Rank
- 53 of 53
- Sector Percentile
- 0.0%
Peer Context
Sector and industry pulse
Peer breadth helps separate a stock-specific move from a broader group rotation.
MX Consumer Defensive
- Tracked Peers
- 53
- 4W Rank
- 37 of 53
- Avg 1W
- 1.0%
- Avg 4W
- -0.5%
- Trend Breadth
- 35.8%
- Positive MD
- 41.5%
MX Confectioners
- Tracked Peers
- 2
- 4W Rank
- 2 of 2
- Avg 1W
- -5.4%
- Avg 4W
- 0.3%
- Trend Breadth
- 50.0%
- Positive RS
- 0.0%
Market Dynamics
Pressure, Relative Strength, and expectation
Market Dynamics and Relative Strength show whether buying pressure and relative leadership are confirming the price move.
Dynamics path
Market Dynamics
Relative Strength
Signal state
- Market Dynamics
- -0.95
- 4W MD Change
- 20.7%
- Relative Strength
- -16.39
- 4W RS Change
- -24.5%
- Expectation
- Negative
- Probability
- 31.81%
Volume
Participation and confirmation
Volume tells us whether the latest weekly move is being confirmed by unusual participation.
52-week volume profile
Volume map
- Latest Volume
- 11
- 13W Average
- 68
- 52W Average
- 240
- Vs 13W
- 0.2x
- Vs 52W
- 0.0x
Risk Anatomy
Volatility, downside weeks, and return shape
A compact risk profile shows whether the move is steady, volatile, or being driven by sharp one-week jumps.
26-week return distribution
Risk map
- 13W Volatility
- 3.9%
- 52W Volatility
- 3.9%
- Upside Weeks
- 15
- Downside Weeks
- 14
- Downside Breadth
- 26.9%
- Avg Gain / Loss
- 3.8% / -4.0%
Context
Classification, opportunities, risks, and watch points
Top-level read across company classification, constructive evidence, caution points, and the next things that matter.
Classification
- Exchange
- MEX
- Country
- MX
- Sector
- Consumer Defensive
- Industry
- Confectioners
- Currency
- MXN
- Market Cap
- 697.8B
Opportunity signals
- No strong opportunity cluster is confirmed yet; monitor trend and Market Dynamics.
Risk signals
- Trend Signal is inactive, so price action has not confirmed a constructive regime.
- Price is below the Trend Line, which keeps downside pressure in focus.
- Price is below Fair Value, so the market is still discounting the latest tape.
- Market Dynamics is negative, which weakens the current setup.
- The share remains more than 20% below its 52-week high.
Watch next
- Trend Line remains the key weekly regime level.
- Market Dynamics is the pressure gauge to monitor for confirmation or fade.
- A volume ratio above 1.5x would show stronger participation in the next move.
Weekly Tape
Recent completed weeks
The latest weekly rows behind the report snapshot.
| Week | Close | Return | Trend | Fair Value | MD | RS | Volume | Signal |
|---|---|---|---|---|---|---|---|---|
| 12 Jun 2026 | 3,080 MXN | -10.5% | 3,545 MXN | 3,491 MXN | -0.95 | -16.39 | 11 | Off |
| 5 Jun 2026 | 3,440 MXN | 0.0% | 3,554 MXN | 3,499 MXN | -0.96 | -4.39 | 0 | Off |
| 29 May 2026 | 3,440 MXN | 2.4% | 3,550 MXN | 3,505 MXN | -1.05 | -7.85 | 10 | Off |
| 22 May 2026 | 3,360 MXN | 4.4% | 3,546 MXN | 3,512 MXN | -1.14 | -9.74 | 45 | Off |
| 15 May 2026 | 3,218 MXN | 0.0% | 3,545 MXN | 3,520 MXN | -1.19 | -13.16 | 0 | Off |
| 8 May 2026 | 3,216 MXN | -2.6% | 3,555 MXN | 3,530 MXN | -1.04 | -15.70 | 30 | Off |
| 1 May 2026 | 3,304 MXN | -1.2% | 3,560 MXN | 3,541 MXN | -0.84 | -11.18 | 35 | Off |
| 24 Apr 2026 | 3,343 MXN | 0.0% | 3,562 MXN | 3,551 MXN | -0.47 | -12.15 | 0 | Off |
| 17 Apr 2026 | 3,343 MXN | -8.4% | 3,562 MXN | 3,561 MXN | -0.05 | -13.22 | 733 | On |
| 10 Apr 2026 | 3,648 MXN | -3.9% | 3,567 MXN | 3,569 MXN | 0.42 | -6.06 | 5 | On |
| 3 Apr 2026 | 3,798 MXN | 0.0% | 3,559 MXN | 3,575 MXN | 0.86 | -2.18 | 0 | On |
| 27 Mar 2026 | 3,798 MXN | -3.6% | 3,545 MXN | 3,580 MXN | 1.12 | 1.84 | 10 | On |
| 20 Mar 2026 | 3,939 MXN | 0.0% | 3,532 MXN | 3,583 MXN | 1.40 | 9.53 | 0 | On |
| 13 Mar 2026 | 3,939 MXN | 0.6% | 3,514 MXN | 3,586 MXN | 1.49 | 6.87 | 29 | On |