NOW NYSE Week ended 31 Jul 2026

Weekly Investor Report

ServiceNow Inc · Technology · Software - Application

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Latest close 111.2 USD
12.6% latest week
Weekly setup

Mixed setup

The weekly trend is not active. Price is 4.3% above the Trend Line and sits at 26.4% of its 52-week range. The latest completed week returned 12.6%, after a 4.6% four-week move. The latest factor snapshot indicates quality is middle-of-the-pack; growth ranks strongly; valuation is expensive relative to peers. Options positioning is bullish with 42/100 conviction, while the latest news-sentiment score is 52/100. Near-term considerations: earnings are due in 87d.

Setup score 34 out of 100
Latest Close 111.2 USD 31 Jul 2026
1W Return 12.6% latest completed week
4W Return 4.6% short-term follow-through
12W Return 22.0% quarterly tape
Trend Breadth 0.0% 0 of 52 weeks active
Volume Ratio 1.2x vs 13-week average
What is working
  • Price is above the Trend Line, keeping the weekly tape constructive.
  • Activity pressure is positive on the latest completed week.
  • Latest weekly return ranks in the strongest part of its sector group.
What could go wrong
  • The trend backdrop is inactive, so price action has not confirmed a constructive regime.
  • Price is below Fair Value, so the market is still discounting the latest tape.
  • Activity pressure is weak, so confirmation is not yet broad enough.
  • The share remains more than 20% below its 52-week high.
What to watch next
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through 12.6% Latest completed week; four-week move 4.6%. Indicator stack 0/72 Trend and activity pressure are weighted against the latest 12-week confirmation window. Trend backdrop Active The trend backdrop defines the current weekly regime. Patient Capital Recent Activity-pressure buy-signal status for institutional accumulation timing. Options pressure Bullish 42/100 conviction; expected move 6.6%. News sentiment 52/100 37 relevant articles in the latest sentiment read. Event risk 87d Next report is scheduled for 28 Oct 2026; event risk rises as the date approaches.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is not active. Price is 4.3% above the Trend Line and sits at 26.4% of its 52-week range. The latest completed week returned 12.6%, after a 4.6% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 1.2x the 13-week average. Participation is around or above normal and provides reasonable confirmation.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul 31 Jul
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.1612-week average 0.08

12-week confirmation

Trend active0/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure12/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership0/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.16Current proprietary activity-pressure read.
Buy signals2Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers

No recent accumulation markers. No reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is 4.6% over four weeks, 22.0% over 12 weeks, and -39.2% over one year. The current trend has remained active for 0 consecutive weeks.

Performance by holding period

1W12.6%
4W4.6%
12W22.0%
26W-4.9%
52W-39.2%
Active trend streak0 weeks
Active weeks in one year0
Trend breadth0.0%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure0.89Latest activity-pressure read.
Pressure change70.8%Four-week change in activity pressure.
Leadership-25.23Latest relative-leadership reading.
RS change22.6%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

The latest factor snapshot indicates quality is middle-of-the-pack; growth ranks strongly; valuation is expensive relative to peers.

Open full factor analysis
Factor week 26 Jul 2026 Financial statements through 30 Jun 2026 Field coverage 94% Model confidence 94%

Relative factor standing

Higher display scores are better. Each score is converted from the underlying universe rank, where rank 1 is best.

Overall factor strength8/100Blend of value, momentum, and quality. Underlying universe rank 93; rank 1 is best.
Value6/100Relative valuation strength. Underlying universe rank 95; rank 1 is best.
Quality76/100Profitability and accounting quality. Underlying universe rank 25; rank 1 is best.
Momentum6/100Medium-term price momentum. Underlying universe rank 95; rank 1 is best.
Growth93/100Revenue and earnings growth. Underlying universe rank 8; rank 1 is best.
How to read this

Quality and valuation are separate questions

A strong company can still carry a demanding valuation. This report shows profitability, growth, balance-sheet strength, and the price paid for those characteristics separately.

Valuation

How much investors are paying for earnings, sales, and cash flow.

P/E
61.2x
Price divided by trailing earnings.
Price / sales
6.9x
Market value relative to trailing revenue.
EV / EBITDA
31.0x
Enterprise value relative to operating cash earnings.
Free-cash-flow yield
5.6%
Free cash flow as a share of enterprise value.

Business quality

Margins and the return generated on invested capital.

Gross margin
74.8%
Gross profit retained from each unit of revenue.
Operating margin
16.4%
Operating profit retained from revenue.
Free-cash-flow margin
41.0%
Free cash flow generated from revenue.
Return on invested capital
9.3%
Operating return generated on invested capital.

Growth and financial strength

Recent business growth and accounting strength.

Revenue growth
22.2%
Latest one-year revenue growth.
EPS growth
0.5%
Latest one-year earnings-per-share growth.
Free-cash-flow growth
8.8%
Latest one-year free-cash-flow growth.
Piotroski F-score
4/9
Nine-point accounting-strength checklist.

Shareholder return and balance sheet

Cash returned to owners and financial leverage.

Dividend yield
-
Cash dividends relative to market value.
Buyback yield
3.1%
Net share repurchases relative to market value.
Shareholder yield
3.1%
Dividend yield plus net buyback yield.
Net debt / EBITDA
1.7x
Balance-sheet debt relative to operating cash earnings.
05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Options positioningBullish

NOW shows bullish options pressure with a 42/100 conviction score, put-call volume ratio of 0.28, expected move of 6.6%, and Sharemaestro trend signal inactive.

Conviction42/100
Expected move6.6%
Put/call volume0.28
Pressure58
Speculation42
Volatility68
Trend agreement8
Open options detail
Insider activity8 / 12

8 acquisitions and 12 disposals in the latest 180-day insider tape.

Acquisitions / disposals over the latest 180 days. Insider activity is context, not a stand-alone signal.
News sentiment52/100

Weighted news tone is neutral across 37 relevant articles.

9 positive · 22 neutral · 6 negative
Patient CapitalRecent

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

Recent buy signal in the last 8 weeks
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings87dNext report is scheduled for 28 Oct 2026; event risk rises as the date approaches.
Options expected move6.6%Nearest-chain priced movement where available.
52-week drawdown-42.9%Distance below the 52-week high.
13-week volatility8.8%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher14 of 2612 weeks finished lower.
Best week+21.8%Week of 29 May.
Worst week-18.6%Week of 10 Apr.
Latest week+12.6%Week of 31 Jul.

Shape of recent returns

Strong gains8
Modest gains6
Flat weeks0
Modest losses2
Sharp losses10
Recent vol8.8%13-week weekly-return volatility.
Base vol7.5%52-week weekly-return volatility.
Up/down split23/29Count of positive and negative weeks in the 52-week window.
Average skew5.7% / -5.7%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

Weekly tape27/100

Trend, activity pressure, participation, and risk combine to a 27/100 tape read.

 Indicator analysis32/100

Latest 12-week confirmation: trend 0/12, activity pressure 12/12, relative leadership 0/12.

Activity pressure 0.16; No reversal markers Factors24/100

O'Shaughnessy factor stack blends value, quality, momentum, and confidence.

Buyback Yield rank 18 Patient CapitalRecent

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

Recent buy signal in the last 8 weeks Options45/100

NOW shows bullish options pressure with a 42/100 conviction score, put-call volume ratio of 0.28, expected move of 6.6%, and Sharemaestro trend signal inactive.

Bullish · Call-side pressure · Expected move 6.6% Sentiment52/100

Weighted news tone is neutral across 37 relevant articles.

ServiceNow, Inc. $NOW Shares Sold by Janus Henderson Group PLC Insiders8 / 12

8 acquisitions and 12 disposals in the latest 180-day insider tape.

 Earnings87d

Next report is scheduled for 28 Oct 2026; event risk rises as the date approaches.
WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
31 Jul 2026111.2 USD12.6%106.6 USD155.1 USD0.89-25.23156.9MOff
24 Jul 202698.78 USD-4.3%107.8 USD155.1 USD0.71-33.82161.9MOff
17 Jul 2026103.2 USD-4.2%109.6 USD155.2 USD0.66-32.3690.1MOff
10 Jul 2026107.7 USD1.3%111.4 USD155.3 USD0.55-31.6279.3MOff
3 Jul 2026106.3 USD8.1%113.6 USD155.3 USD0.52-32.5891.2MOff
26 Jun 202698.34 USD3.5%115.7 USD155.4 USD0.70-37.40125.8MOff
19 Jun 202695.04 USD-7.0%117.8 USD155.5 USD0.94-41.98108.7MOff
12 Jun 2026102.2 USD-9.2%120.1 USD155.5 USD1.14-38.16130.0MOff
5 Jun 2026112.5 USD-9.6%122.4 USD155.6 USD1.11-32.69204.1MOff
29 May 2026124.4 USD21.8%124.4 USD155.6 USD0.80-28.60159.6MOff
22 May 2026102.1 USD7.4%126.3 USD155.5 USD0.41-41.41186.6MOff
15 May 202695.07 USD4.3%129.1 USD155.5 USD0.21-45.93126.0MOff
8 May 202691.18 USD0.0%132.0 USD155.6 USD0.07-48.97120.4MOff
1 May 202691.16 USD1.1%134.9 USD155.6 USD-0.07-48.70117.5MOff
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.