News Sentiment

DECK sentiment intelligence

Deckers Outdoor Corporation news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.

Weighted score 51 Balanced news tone 51 relevant articles
Exchange NYSE United States
Sector Consumer Cyclical Market context
Industry Footwear & Accessories Read-through group
Latest close 109.11 Week of 19 Jun 2026
Weighted tone 51/100

Balanced news tone

Market reaction Price moving ahead of tone

Price is moving more forcefully than the current news tone suggests.

Primary event Market update

81/100 classification confidence.

Company focus 51

directly relevant articles

Source quality 6

high-authority source matches

Trend context Trend active

-4.1% over one week, +2.3% over four weeks, trend active, and near fair-value range.

Latest direct headline Positive

The UGG Tasman Slipper from Deckers Outdoor Corp. - cozy clog with a surprising streetwear twist

Market Reaction

Price moving ahead of tone

60/100 confidence

Price is moving more forcefully than the current news tone suggests.

Primary event Market update 81/100 classification
One-week reaction -4.1% Price reacting lower
Trend fit Trend active 2.3% over four weeks
Fair value -13.1% Near fair-value range

Sentiment Mix

Positive, neutral, negative

Weighted by relevance
Positive 19
Neutral 21
Negative 11

Relevance

Why the article matched

Direct first
Direct company coverage 51
Industry context 0
Sector context 0

Sources

Coverage mix

Publishers
AD HOC NEWS 15
Market source 9
simplywall.st 5
MarketWatch 4
MSN 2
TradingKey 2
TradingView 2
24/7 Wall St. 2

Event Lens

What the news is about

Classified themes
Market update 31
Earnings 11
Analyst action 4
Regulatory and legal 4
Guidance 1

Sentiment Trail

Score over time

50 baseline
Above 50 Neutral zone Below 50

News Tape

Relevant headlines

Showing 31-51 of 51