DECK NYSE Week ended 24 Jul 2026

Weekly Investor Report

Deckers Outdoor Corporation · Consumer Cyclical · Footwear & Accessories

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Latest close 96.04 USD
-9.8% latest week
Weekly setup

Weak trend

The weekly trend is not active. Price is -9.6% below the Trend Line and sits at 36.8% of its 52-week range. The latest completed week returned -9.8%, after a -8.1% four-week move. The latest factor snapshot indicates quality ranks strongly versus its universe; growth is moderate; valuation is neither clearly cheap nor expensive. Options positioning is bullish with 42/100 conviction, while the latest news-sentiment score is 57/100. Near-term considerations: earnings are due in 84d.

Setup score 33 out of 100
Latest Close 96.04 USD 24 Jul 2026
1W Return -9.8% latest completed week
4W Return -8.1% short-term follow-through
12W Return -4.8% quarterly tape
Trend Breadth 28.8% 15 of 52 weeks active
Volume Ratio 1.5x vs 13-week average
What is working
  • Activity pressure is positive on the latest completed week.
  • Volume is elevated versus the 13-week average, confirming attention.
What could go wrong
  • The trend backdrop is inactive, so price action has not confirmed a constructive regime.
  • Price is below the Trend Line, which keeps downside pressure in focus.
  • Price is below Fair Value, so the market is still discounting the latest tape.
  • The share remains more than 20% below its 52-week high.
What to watch next
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through -9.8% Latest completed week; four-week move -8.1%. Indicator stack 16/43 Trend and activity pressure are weighted against the latest 12-week confirmation window. Trend backdrop Active The trend backdrop defines the current weekly regime. Patient Capital Quiet Activity-pressure buy-signal status for institutional accumulation timing. Options pressure Bullish 42/100 conviction; expected move 8.9%. News sentiment 57/100 44 relevant articles in the latest sentiment read. Event risk 84d Next report is scheduled for 22 Oct 2026; event risk rises as the date approaches.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is not active. Price is -9.6% below the Trend Line and sits at 36.8% of its 52-week range. The latest completed week returned -9.8%, after a -8.1% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 1.5x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
30 Jan 6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.4712-week average 0.32

12-week confirmation

Trend active6/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure7/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership0/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.47Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers

No recent accumulation markers. No reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is -8.1% over four weeks, -4.8% over 12 weeks, and -17.8% over one year. The current trend has remained active for 0 consecutive weeks.

Performance by holding period

1W-9.8%
4W-8.1%
12W-4.8%
26W-3.9%
52W-17.8%
Active trend streak0 weeks
Active weeks in one year15
Trend breadth28.8%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure0.03Latest activity-pressure read.
Pressure change-94.7%Four-week change in activity pressure.
Leadership-14.35Latest relative-leadership reading.
RS change-104.0%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

The latest factor snapshot indicates quality ranks strongly versus its universe; growth is moderate; valuation is neither clearly cheap nor expensive.

Open full factor analysis
Factor week 26 Jul 2026 Financial statements through 31 Mar 2026 Field coverage 97% Model confidence 97%

Relative factor standing

Higher display scores are better. Each score is converted from the underlying universe rank, where rank 1 is best.

Overall factor strength82/100Blend of value, momentum, and quality. Underlying universe rank 19; rank 1 is best.
Value75/100Relative valuation strength. Underlying universe rank 26; rank 1 is best.
Quality96/100Profitability and accounting quality. Underlying universe rank 5; rank 1 is best.
Momentum18/100Medium-term price momentum. Underlying universe rank 83; rank 1 is best.
Growth71/100Revenue and earnings growth. Underlying universe rank 30; rank 1 is best.
How to read this

Quality and valuation are separate questions

A strong company can still carry a demanding valuation. This report shows profitability, growth, balance-sheet strength, and the price paid for those characteristics separately.

Value-quality framework93/100Value and quality alignment from the Sharemaestro SVQF framework.

Valuation

How much investors are paying for earnings, sales, and cash flow.

P/E
13.1x
Price divided by trailing earnings.
Price / sales
2.4x
Market value relative to trailing revenue.
EV / EBITDA
9.0x
Enterprise value relative to operating cash earnings.
Free-cash-flow yield
10.4%
Free cash flow as a share of enterprise value.

Business quality

Margins and the return generated on invested capital.

Gross margin
57.4%
Gross profit retained from each unit of revenue.
Operating margin
23.6%
Operating profit retained from revenue.
Free-cash-flow margin
22.9%
Free cash flow generated from revenue.
Return on invested capital
85.9%
Operating return generated on invested capital.

Growth and financial strength

Recent business growth and accounting strength.

Revenue growth
7.8%
Latest one-year revenue growth.
EPS growth
2.5%
Latest one-year earnings-per-share growth.
Free-cash-flow growth
-
Latest one-year free-cash-flow growth.
Piotroski F-score
6/9
Nine-point accounting-strength checklist.

Shareholder return and balance sheet

Cash returned to owners and financial leverage.

Dividend yield
-
Cash dividends relative to market value.
Buyback yield
8.1%
Net share repurchases relative to market value.
Shareholder yield
8.1%
Dividend yield plus net buyback yield.
Net debt / EBITDA
-0.8x
Balance-sheet debt relative to operating cash earnings.
05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Options positioningBullish

DECK shows bullish options pressure with a 42/100 conviction score, put-call volume ratio of 0.38, expected move of 8.9%, and Sharemaestro trend signal inactive.

Conviction42/100
Expected move8.9%
Put/call volume0.38
Pressure46
Speculation42
Volatility71
Trend agreement25
Open options detail
Insider activity9 / 7

9 acquisitions and 7 disposals in the latest 180-day insider tape.

Acquisitions / disposals over the latest 180 days. Insider activity is context, not a stand-alone signal.
News sentiment57/100

Weighted news tone is neutral across 44 relevant articles.

17 positive · 25 neutral · 2 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings84dNext report is scheduled for 22 Oct 2026; event risk rises as the date approaches.
Options expected move8.9%Nearest-chain priced movement where available.
52-week drawdown-23.4%Distance below the 52-week high.
13-week volatility6.3%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher12 of 2614 weeks finished lower.
Best week+19.4%Week of 30 Jan.
Worst week-11.1%Week of 6 Mar.
Latest week-9.8%Week of 24 Jul.

Shape of recent returns

Strong gains7
Modest gains5
Flat weeks0
Modest losses6
Sharp losses8
Recent vol6.3%13-week weekly-return volatility.
Base vol6.4%52-week weekly-return volatility.
Up/down split25/27Count of positive and negative weeks in the 52-week window.
Average skew4.8% / -4.8%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

Weekly tape32/100

Trend, activity pressure, participation, and risk combine to a 32/100 tape read.

 Indicator analysis42/100

Latest 12-week confirmation: trend 6/12, activity pressure 7/12, relative leadership 0/12.

Activity pressure 0.47; No reversal markers Factors69/100

O'Shaughnessy factor stack blends value, quality, momentum, and confidence.

Buyback Yield rank 7; Small Cap Core rank 33 SVQF93/100

Value and quality alignment from the Sharemaestro SVQF framework.

Composite rank 76.0 of 1013 Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal Options50/100

DECK shows bullish options pressure with a 42/100 conviction score, put-call volume ratio of 0.38, expected move of 8.9%, and Sharemaestro trend signal inactive.

Bullish · Call-side pressure · Expected move 8.9% Sentiment57/100

Weighted news tone is neutral across 44 relevant articles.

How Investors Are Reacting To Deckers (DECK) Upgraded 2027 Guidance And Teva Product Expansion Insiders9 / 7

9 acquisitions and 7 disposals in the latest 180-day insider tape.

 Earnings84d

Next report is scheduled for 22 Oct 2026; event risk rises as the date approaches.

 Research flow1 items

1 recent research articles and 0 Market Watch posts are available.
WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
24 Jul 202696.04 USD-9.8%106.3 USD126.1 USD0.03-14.3516.4MOff
17 Jul 2026106.5 USD0.5%106.5 USD126.0 USD0.28-6.249.0MOff
10 Jul 2026106.0 USD1.2%106.3 USD125.9 USD0.44-8.378.2MOff
3 Jul 2026104.7 USD0.1%106.1 USD125.8 USD0.57-8.549.7MOff
26 Jun 2026104.6 USD-4.2%106.0 USD125.7 USD0.48-7.0314.3MOn
19 Jun 2026109.1 USD-4.1%105.4 USD125.6 USD0.37-5.629.4MOn
12 Jun 2026113.8 USD5.3%104.6 USD125.4 USD0.26-0.967.9MOn
5 Jun 2026108.1 USD-5.0%103.6 USD125.3 USD-0.08-5.608.4MOn
29 May 2026113.8 USD6.7%102.7 USD125.1 USD-0.23-3.5410.4MOn
22 May 2026106.7 USD14.0%101.6 USD124.9 USD-0.43-8.6516.6MOff
15 May 202693.56 USD-6.8%101.0 USD124.7 USD-0.57-19.519.9MOff
8 May 2026100.4 USD-0.5%101.2 USD124.6 USD-0.43-14.389.7MOn
1 May 2026100.9 USD-7.0%101.0 USD124.5 USD-0.38-12.828.1MOn
24 Apr 2026108.5 USD-3.5%101.1 USD124.3 USD-0.41-6.107.1MOn
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.