Sharemaestro company-news research for Deckers Outdoor Corporation (DECK), showing current tone, evidence confidence, direct company coverage, sector and industry context, completed price response and the source headlines used on the page. Scores describe published news evidence. Confidence describes the amount, freshness, source breadth and direct company relevance of that evidence. Price context is shown separately.

NYSE United States Measured evidence

Company news sentiment

DECK news sentiment

Deckers Outdoor Corporation

Company headlines compared by relevance, subject, source independence, tone and the market's completed price response.

Weighted tone52Neutral is 50
Balanced news tone 68/100 evidence confidence 100% direct company focus 5 current stories across 2 publishers
Latest weekly closeUSD 97.46week of 7 Aug 2026
Dominant catalystEarnings68/100 classification confidence
News data statusHealthy0 duplicate stories removed

Current company news

Balanced read

Balanced news tone is drawn from 5 fresh independent stories, including 5 company-specific items across 2 publishers.

Latest source headline National Vision Raises Outlook as Higher-Value Customers Fuel Breakout Quarter finance.yahoo.com · 12 Aug 2026 15:58

What supports the read

Direct evidence

5 current stories are mapped specifically to DECK.

Narrative agreement

Cross-story agreement is 73/100, indicating a comparatively coherent tape.

What tempers the read

Source breadth

Only 2 publishers currently contribute to the measured read.

52/100
Weighted toneBalanced news tone
68/100
Evidence confidencesolid confidence
100%/100
Company focus5 direct stories
73/100
Evidence agreement27/100 dispersion

News history

Tone and story flow over 21 days

Daily weighted evidence
09 Aug: 1 stories11 Aug: 3 stories12 Aug: 1 stories 09 Aug: tone 36, 1 stories11 Aug: tone 43, 3 stories12 Aug: tone 91, 1 stories 95505
24 Jul03 Aug13 Aug
Weighted toneStory volumeNeutral 50

Evidence confidence

What supports the score

Measured separately from tone

Confidence rises through sample depth, independent publishers, direct company relevance, freshness and agreement. A high or low tone score is not itself evidence of reliability.

Sample depth61
4.91 effective stories
Source breadth40
2 independent publishers
Direct relevance100
company-specific evidence share
Freshness80
recency-weighted evidence
Agreement73
cross-story consistency
Source independence48
lower publisher concentration

Price context

Sentiment against the 26-week price path

Balanced read

News tone and price action are not far from neutral.

13 Feb 2026: close 115.73, indexed 100.020 Feb 2026: close 118.69, indexed 102.627 Feb 2026: close 117.27, indexed 101.306 Mar 2026: close 104.25, indexed 90.113 Mar 2026: close 100.78, indexed 87.120 Mar 2026: close 100.43, indexed 86.827 Mar 2026: close 94.05, indexed 81.303 Apr 2026: close 98.31, indexed 84.910 Apr 2026: close 107.86, indexed 93.217 Apr 2026: close 112.5, indexed 97.224 Apr 2026: close 108.53, indexed 93.801 May 2026: close 100.88, indexed 87.208 May 2026: close 100.42, indexed 86.815 May 2026: close 93.56, indexed 80.822 May 2026: close 106.67, indexed 92.229 May 2026: close 113.85, indexed 98.405 Jun 2026: close 108.13, indexed 93.412 Jun 2026: close 113.83, indexed 98.419 Jun 2026: close 109.11, indexed 94.326 Jun 2026: close 104.56, indexed 90.303 Jul 2026: close 104.69, indexed 90.510 Jul 2026: close 105.99, indexed 91.617 Jul 2026: close 106.49, indexed 92.024 Jul 2026: close 96.04, indexed 83.031 Jul 2026: close 96.88, indexed 83.707 Aug 2026: close 97.46, indexed 84.2 20 Jun 2026: sentiment 4921 Jun 2026: sentiment 4921 Jun 2026: sentiment 5021 Jun 2026: sentiment 4922 Jun 2026: sentiment 5022 Jun 2026: sentiment 5022 Jun 2026: sentiment 5022 Jun 2026: sentiment 5022 Jun 2026: sentiment 5122 Jun 2026: sentiment 5023 Jun 2026: sentiment 5223 Jun 2026: sentiment 5124 Jun 2026: sentiment 5124 Jun 2026: sentiment 5125 Jun 2026: sentiment 5025 Jun 2026: sentiment 4901 Jul 2026: sentiment 5402 Jul 2026: sentiment 5402 Jul 2026: sentiment 5303 Jul 2026: sentiment 5404 Jul 2026: sentiment 5606 Jul 2026: sentiment 5706 Jul 2026: sentiment 5807 Jul 2026: sentiment 5808 Jul 2026: sentiment 5909 Jul 2026: sentiment 5617 Jul 2026: sentiment 6219 Jul 2026: sentiment 6220 Jul 2026: sentiment 6120 Jul 2026: sentiment 6120 Jul 2026: sentiment 6120 Jul 2026: sentiment 6120 Jul 2026: sentiment 6222 Jul 2026: sentiment 5823 Jul 2026: sentiment 5823 Jul 2026: sentiment 5924 Jul 2026: sentiment 5624 Jul 2026: sentiment 5424 Jul 2026: sentiment 5430 Jul 2026: sentiment 5731 Jul 2026: sentiment 5631 Jul 2026: sentiment 5731 Jul 2026: sentiment 5831 Jul 2026: sentiment 5601 Aug 2026: sentiment 5701 Aug 2026: sentiment 5601 Aug 2026: sentiment 56
13 Feb15 May07 Aug
Weekly close, indexedSentiment score
26-week price-15.8%latest close 97.46
Sentiment change+7available snapshot window
One-week response+0.6%Price digesting
Fair-value position-22.7%Below fair value
Value support

News subjects

What is shaping the score

Earnings
Earnings433 stories · 60%
Guidance682 stories · 40%

Source mix

Where the evidence comes from

48/100 independence
finance.yahoo.com703 stories · 60%
nasdaq.com302 stories · 40%

Recurring subjects

Subjects appearing most often

Current evidence
Guidance4Earnings4Price Target3Retail2Net Income2Markets2Earnings Per Share2Revenue Growth1Operating Income1Growth Rate1

Earlier readings

How the score has changed

50 is the neutral baseline
ConstructiveBalanced or withheldCautious

Source headlines

The news behind the score

Showing 1-5 of 5

Every row shows the public evidence used to understand the read. Direct company stories carry more weight than industry or sector context; duplicate coverage is consolidated before scoring.

#191Tone
finance.yahoo.comDirect company coverage

National Vision Raises Outlook as Higher-Value Customers Fuel Breakout Quarter

By Karen Roman National Vision Holdings, Inc. (Nasdaq: EYE) said second quarter net revenue increased 2.5% to $498.8 million compared to the year prior and net income was $12.4 million against $8.7 million, with net income margin up to 2.5% from 1.8%. Diluted earnings per share were $0.15 compared to $0.11, and adjusted operating income increased 32.7% to $31.6 million, it stated. The company updated its 2026 fiscal outlook and now adjusted operating income of $119 – $139 million against a prior target of $107 – $133 million. READ MORE Once Upon a Farm Lifts 2026 Outlook Again as Q2 Revenue Su

EarningsEarnings Per ShareGuidanceNet IncomeOperating IncomeRetail
Published
12 Aug 2026 15:58
Catalyst
Guidance
Evidence role
Direct company coverage
Duplicates
1 consolidated
#229Tone
nasdaq.comDirect company coverage

Stock Market Today, Aug. 11: On Holding Stock Plunges on Worst Day Ever

On Holding(NYSE:ONON), a premium performance running shoes and activewear brand, closed at $30.91, down 20.29%. The stock plunged after second-quarter sales missed estimates and management lowered its full-year growth outlook, as investors are watching wholesale sales and North America growth next. Trading volume reached 42.2 million shares, coming in about 604% above its three-month average of 6.0 million shares. On Holding IPO'd in 2021 and has fallen 12% since going public. How the markets moved today The S&P 500(SNPINDEX:^GSPC) closed at 7,728, down 0.32%, while the Nasdaq Composite(NASDAQ

EarningsGuidanceMarketsRetail
Published
11 Aug 2026 21:07
Catalyst
Earnings
Evidence role
Direct company coverage
Duplicates
1 consolidated
#330Tone
nasdaq.comDirect company coverage

Nike, Lululemon, Deckers, and On Holding Have All Plunged. What's the Best Buy of the Four?

Key Points Footwear and athletic apparel stocks have gotten crushed in recent years. Sales growth has slowed as inflation has weighed on persistent discretionary spending. Tariffs have added to challenges in the sector. 10 stocks we like better than Lululemon Athletica Inc. › Footwear and athletic apparel stocks like Nike (NYSE: NKE), Lululemon Athletica (NASDAQ: LULU), Deckers (NYSE: DECK), and On Holding (NYSE: ONON) have all gotten crushed in recent months as sales growth has slowed across the sector. As you can see from the chart below, which shows how far each stock is down from its high,

Discretionary SpendingEarningsEarnings Per ShareGrowth RateMarketsPrice Target
Published
11 Aug 2026 21:05
Catalyst
Earnings
Evidence role
Direct company coverage
Duplicates
1 consolidated
#473Tone
finance.yahoo.comDirect company coverage

On Holding Q2 Earnings Miss Estimates, FY'26 Margin Outlook Raised

On Holding AG ONON reported second-quarter 2026 results, with both earnings and revenues missing the Zacks Consensus Estimate. On a year-over-year basis, adjusted earnings improved and net sales increased, supported by strong direct-to-consumer ("DTC") growth, robust Asia-Pacific momentum and continued apparel strength. The company raised its 2026 gross margin outlook while maintaining its adjusted EBITDA margin guidance. ONON reported adjusted earnings of 35 cents per share, missing the Zacks Consensus Estimate of 44 cents by 20.5%. Net sales came in at CHF 850.3 million, below the consensus

ApparelConsensus EstimateEarningsEarnings SurpriseGuidanceNet Income
Published
11 Aug 2026 17:21
Catalyst
Earnings
Evidence role
Direct company coverage
Duplicates
1 consolidated
#536Tone
finance.yahoo.comDirect company coverage

Deckers Outdoor (DECK) Stock Fair Value Edges Lower As Analysts Weigh Mixed Outlook

Get insights on thousands of stocks from the global community of over 7 million individual investors at Simply Wall St. Deckers Outdoor has seen its fair value estimate move from about US$126.86 to about US$122.81, pointing to a slightly lower implied price target in recent model updates. That shift lines up with research where some analysts trim targets while still emphasizing the strength of Deckers Outdoor's brands and direct to consumer performance. As you read on, you will see how to interpret this evolving narrative and what it may mean for your own view of the stock. Stay updated as the

Consumer TrendsEstimate RevisionsGuidancePrice TargetPrice TargetRevenue Growth
Published
09 Aug 2026 12:11
Catalyst
Guidance
Evidence role
Direct company coverage
Duplicates
1 consolidated

How the page works

How to read the score

Tone is directional

It describes the weighted balance of qualifying headlines. A score of 50 can mean a balanced tape or that direction has been withheld for insufficient evidence; the status label distinguishes them.

Confidence is separate

Confidence measures depth, source breadth, direct relevance, freshness and agreement. It does not rise merely because the tone is extreme.

Price is confirmation

Weekly price response, trend and fair-value position test whether the market is accepting or rejecting the news. They never rewrite the news score.

Classification, not prediction

The page describes completed evidence available at the stated time. It is research context, not a forecast, recommendation, target or execution instruction.

Evidence context