AMZ GER Week ended 31 Jul 2026

Weekly Investor Report

Amazon.com, Inc. · Consumer Cyclical · Internet Retail

Latest close 231.8 EUR
13.2% latest week
Weekly setup

Constructive, but selective

The weekly trend is active. Price is 13.5% above the Trend Line and sits at 91.3% of its 52-week range. The latest completed week returned 13.2%, after a 9.1% four-week move. The latest factor snapshot indicates quality is middle-of-the-pack; growth ranks strongly; valuation is expensive relative to peers. The latest news-sentiment score is 50/100. Near-term considerations: price is close to its 52-week high.

Setup score 69 out of 100
Latest Close 231.8 EUR 31 Jul 2026
1W Return 13.2% latest completed week
4W Return 9.1% short-term follow-through
12W Return 0.1% quarterly tape
Trend Breadth 71.2% 37 of 52 weeks active
Volume Ratio 2.7x vs 13-week average
What is working
  • The trend backdrop is active with a 14-week active streak.
  • Price is above the Trend Line, keeping the weekly tape constructive.
  • Price is above Fair Value, showing premium demand versus the model.
  • Volume is elevated versus the 13-week average, confirming attention.
What could go wrong
  • Activity pressure is negative, which weakens the current setup.
  • 12 reversal markers appear in the recent smart-money tape.
What to watch next
  • Price is close to its 52-week high; watch for continuation or exhaustion.
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is active. Price is 13.5% above the Trend Line and sits at 91.3% of its 52-week range. The latest completed week returned 13.2%, after a 9.1% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 2.7x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul 31 Jul
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.6512-week average 0.65

12-week confirmation

Trend active12/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure6/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership11/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.65Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers1212 reversal markers

No recent accumulation markers. 12 reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is 9.1% over four weeks, 0.1% over 12 weeks, and 24.1% over one year. The current trend has remained active for 14 consecutive weeks.

Performance by holding period

1W13.2%
4W9.1%
12W0.1%
26W14.4%
52W24.1%
Active trend streak14 weeks
Active weeks in one year37
Trend breadth71.2%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure-0.24Latest activity-pressure read.
Pressure change-166.5%Four-week change in activity pressure.
Leadership9.60Latest relative-leadership reading.
RS change2132.2%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

The latest factor snapshot indicates quality is middle-of-the-pack; growth ranks strongly; valuation is expensive relative to peers.

Open full factor analysis
Factor week 26 Jul 2026 Financial statements through 31 Mar 2026 Field coverage 91% Model confidence 87%

Relative factor standing

Higher display scores are better. Each score is converted from the underlying universe rank, where rank 1 is best.

Overall factor strength18/100Blend of value, momentum, and quality. Underlying universe rank 83; rank 1 is best.
Value14/100Relative valuation strength. Underlying universe rank 87; rank 1 is best.
Quality73/100Profitability and accounting quality. Underlying universe rank 28; rank 1 is best.
Momentum41/100Medium-term price momentum. Underlying universe rank 60; rank 1 is best.
Growth93/100Revenue and earnings growth. Underlying universe rank 8; rank 1 is best.
How to read this

Quality and valuation are separate questions

A strong company can still carry a demanding valuation. This report shows profitability, growth, balance-sheet strength, and the price paid for those characteristics separately.

Value-quality framework21/100Value and quality alignment from the Sharemaestro SVQF framework.

Valuation

How much investors are paying for earnings, sales, and cash flow.

P/E
24.3x
Price divided by trailing earnings.
Price / sales
3.0x
Market value relative to trailing revenue.
EV / EBITDA
12.3x
Enterprise value relative to operating cash earnings.
Free-cash-flow yield
-0.1%
Free cash flow as a share of enterprise value.

Business quality

Margins and the return generated on invested capital.

Gross margin
50.6%
Gross profit retained from each unit of revenue.
Operating margin
11.5%
Operating profit retained from revenue.
Free-cash-flow margin
-0.3%
Free cash flow generated from revenue.
Return on invested capital
11.6%
Operating return generated on invested capital.

Growth and financial strength

Recent business growth and accounting strength.

Revenue growth
12.4%
Latest one-year revenue growth.
EPS growth
29.4%
Latest one-year earnings-per-share growth.
Free-cash-flow growth
-76.6%
Latest one-year free-cash-flow growth.
Piotroski F-score
6/9
Nine-point accounting-strength checklist.

Shareholder return and balance sheet

Cash returned to owners and financial leverage.

Dividend yield
-
Cash dividends relative to market value.
Buyback yield
0.0%
Net share repurchases relative to market value.
Shareholder yield
0.0%
Dividend yield plus net buyback yield.
Net debt / EBITDA
0.6x
Balance-sheet debt relative to operating cash earnings.
05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Insider activity-

No recent insider transactions are stored for this company.

News sentiment50/100

Weighted news tone is neutral across 2 relevant articles.

0 positive · 2 neutral · 0 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-2.6%Distance below the 52-week high.
13-week volatility5.3%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher14 of 2612 weeks finished lower.
Best week+13.2%Week of 31 Jul.
Worst week-14.1%Week of 6 Feb.
Latest week+13.2%Week of 31 Jul.

Shape of recent returns

Strong gains8
Modest gains6
Flat weeks0
Modest losses8
Sharp losses4
Recent vol5.3%13-week weekly-return volatility.
Base vol5.0%52-week weekly-return volatility.
Up/down split26/26Count of positive and negative weeks in the 52-week window.
Average skew4.3% / -3.2%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
31 Jul 2026231.8 EUR13.2%204.2 EUR178.9 EUR-0.249.60310.9KOn
24 Jul 2026204.7 EUR-5.7%202.9 EUR178.3 EUR-0.27-0.9094.7KOn
17 Jul 2026217.0 EUR0.9%202.7 EUR177.7 EUR-0.166.19132.8KOn
10 Jul 2026215.1 EUR1.3%201.9 EUR177.1 EUR-0.114.44121.3KOn
3 Jul 2026212.4 EUR4.3%201.1 EUR176.5 EUR-0.090.43184.8KOn
26 Jun 2026203.6 EUR-3.8%200.6 EUR175.9 EUR-0.030.6934.3KOn
19 Jun 2026211.7 EUR3.2%200.5 EUR175.3 EUR0.293.4912.7KOn
12 Jun 2026205.1 EUR-6.6%199.8 EUR174.7 EUR0.541.8243.0KOn
5 Jun 2026219.5 EUR-6.0%199.8 EUR174.2 EUR0.818.5826.4KOn
29 May 2026233.5 EUR0.6%199.4 EUR173.5 EUR0.9714.25104.0KOn
22 May 2026232.0 EUR2.5%198.7 EUR172.7 EUR1.0314.9990.9KOn
15 May 2026226.4 EUR-2.2%197.4 EUR172.0 EUR1.0817.09137.5KOn
8 May 2026231.5 EUR5.3%195.9 EUR171.2 EUR1.0418.32204.9KOn
1 May 2026219.8 EUR-1.7%194.5 EUR170.4 EUR0.8413.14320.6KOn
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.