BZUN NASDAQ Week ended 24 Jul 2026

Weekly Investor Report

Baozun Inc · Consumer Cyclical · Internet Retail

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Latest close 2.48 USD
-1.2% latest week
Weekly setup

Weak trend

The weekly trend is not active. Price is -5.9% below the Trend Line and sits at 14.6% of its 52-week range. The latest completed week returned -1.2%, after a -10.5% four-week move. The latest factor snapshot indicates quality ranks weakly versus its universe; growth is moderate; valuation is inexpensive relative to peers. Options positioning is mixed with 30/100 conviction, while the latest news-sentiment score is 52/100. Near-term considerations: earnings are due in 28d.

Setup score 22 out of 100
Latest Close 2.48 USD 24 Jul 2026
1W Return -1.2% latest completed week
4W Return -10.5% short-term follow-through
12W Return -9.5% quarterly tape
Trend Breadth 23.1% 12 of 52 weeks active
Volume Ratio 1.0x vs 13-week average
What is working
  • Activity pressure is positive on the latest completed week.
What could go wrong
  • The trend backdrop is inactive, so price action has not confirmed a constructive regime.
  • Price is below the Trend Line, which keeps downside pressure in focus.
  • Price is below Fair Value, so the market is still discounting the latest tape.
  • Next-week expectancy is negative at 44.64% based on similar historical setup states.
What to watch next
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through -1.2% Latest completed week; four-week move -10.5%. Indicator stack 13/53 Trend and activity pressure are weighted against the latest 12-week confirmation window. Trend backdrop Active The trend backdrop defines the current weekly regime. Patient Capital Quiet Activity-pressure buy-signal status for institutional accumulation timing. Next-Week Expectancy Negative 44.64% Historical one-week expectancy contributes to the evidence score when direction is confirmed. Options pressure Mixed 30/100 conviction; expected move 32.0%. News sentiment 52/100 47 relevant articles in the latest sentiment read. Event risk 28d Next report is scheduled for 27 Aug 2026; event risk rises as the date approaches.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is not active. Price is -5.9% below the Trend Line and sits at 14.6% of its 52-week range. The latest completed week returned -1.2%, after a -10.5% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 1.0x the 13-week average. Participation is around or above normal and provides reasonable confirmation.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
30 Jan 6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.1112-week average 0.11

12-week confirmation

Trend active2/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure12/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership0/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.11Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers

No recent accumulation markers. No reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is -10.5% over four weeks, -9.5% over 12 weeks, and -11.4% over one year. The current trend has remained active for 0 consecutive weeks.

Performance by holding period

1W-1.2%
4W-10.5%
12W-9.5%
26W-11.4%
52W-11.4%
Active trend streak0 weeks
Active weeks in one year12
Trend breadth23.1%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure0.36Latest activity-pressure read.
Pressure change-49.3%Four-week change in activity pressure.
Leadership-22.07Latest relative-leadership reading.
RS change-27.1%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

The latest factor snapshot indicates quality ranks weakly versus its universe; growth is moderate; valuation is inexpensive relative to peers.

Open full factor analysis
Factor week 26 Jul 2026 Financial statements through 31 Dec 2025 Field coverage 85% Model confidence 81%

Relative factor standing

Higher display scores are better. Each score is converted from the underlying universe rank, where rank 1 is best.

Overall factor strength67/100Blend of value, momentum, and quality. Underlying universe rank 34; rank 1 is best.
Value94/100Relative valuation strength. Underlying universe rank 7; rank 1 is best.
Quality21/100Profitability and accounting quality. Underlying universe rank 80; rank 1 is best.
Momentum22/100Medium-term price momentum. Underlying universe rank 79; rank 1 is best.
Growth67/100Revenue and earnings growth. Underlying universe rank 34; rank 1 is best.
How to read this

Quality and valuation are separate questions

A strong company can still carry a demanding valuation. This report shows profitability, growth, balance-sheet strength, and the price paid for those characteristics separately.

Valuation

How much investors are paying for earnings, sales, and cash flow.

P/E
-
Price divided by trailing earnings.
Price / sales
0.0x
Market value relative to trailing revenue.
EV / EBITDA
-
Enterprise value relative to operating cash earnings.
Free-cash-flow yield
18.9%
Free cash flow as a share of enterprise value.

Business quality

Margins and the return generated on invested capital.

Gross margin
51.0%
Gross profit retained from each unit of revenue.
Operating margin
-1.1%
Operating profit retained from revenue.
Free-cash-flow margin
5.6%
Free cash flow generated from revenue.
Return on invested capital
-1.8%
Operating return generated on invested capital.

Growth and financial strength

Recent business growth and accounting strength.

Revenue growth
7.9%
Latest one-year revenue growth.
EPS growth
-
Latest one-year earnings-per-share growth.
Free-cash-flow growth
-
Latest one-year free-cash-flow growth.
Piotroski F-score
6/9
Nine-point accounting-strength checklist.

Shareholder return and balance sheet

Cash returned to owners and financial leverage.

Dividend yield
-
Cash dividends relative to market value.
Buyback yield
7.1%
Net share repurchases relative to market value.
Shareholder yield
7.1%
Dividend yield plus net buyback yield.
Net debt / EBITDA
-14.1x
Balance-sheet debt relative to operating cash earnings.
05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Options positioningMixed

BZUN shows mixed options pressure with a 30/100 conviction score, put-call volume ratio of 0.96, expected move of 32.0%, and Sharemaestro trend signal inactive.

Conviction30/100
Expected move32.0%
Put/call volume0.96
Pressure4
Speculation10
Volatility96
Trend agreement64
Open options detail
Insider activity-

No recent insider transactions are stored for this company.

News sentiment52/100

Weighted news tone is neutral across 47 relevant articles.

5 positive · 41 neutral · 1 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings28dNext report is scheduled for 27 Aug 2026; event risk rises as the date approaches.
Options expected move32.0%Nearest-chain priced movement where available.
52-week drawdown-49.2%Distance below the 52-week high.
13-week volatility4.7%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher12 of 2612 weeks finished lower.
Best week+29.8%Week of 17 Apr.
Worst week-11.6%Week of 17 Jul.
Latest week-1.2%Week of 24 Jul.

Shape of recent returns

Strong gains2
Modest gains10
Flat weeks2
Modest losses5
Sharp losses7
Recent vol4.7%13-week weekly-return volatility.
Base vol9.0%52-week weekly-return volatility.
Up/down split24/26Count of positive and negative weeks in the 52-week window.
Average skew6.6% / -5.8%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

Weekly tape23/100

Trend, activity pressure, participation, and risk combine to a 23/100 tape read.

 Indicator analysis35/100

Latest 12-week confirmation: trend 2/12, activity pressure 12/12, relative leadership 0/12.

Activity pressure 0.11; No reversal markers Next-Week ExpectancyNegative 44.64%

Next-week expectancy is negative with a 44.64% historical one-week setup read.

Adds short-term historical context without overriding trend, activity, or relative leadership. Factors50/100

O'Shaughnessy factor stack blends value, quality, momentum, and confidence.

Tiny Titans rank 34; Buyback Yield rank 8; Small Cap Core rank 5 Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal Options48/100

BZUN shows mixed options pressure with a 30/100 conviction score, put-call volume ratio of 0.96, expected move of 32.0%, and Sharemaestro trend signal inactive.

Mixed · Options-market disagreement · Expected move 32.0% Sentiment52/100

Weighted news tone is neutral across 47 relevant articles.

Baozun Inc (BZUN) Earnings Forecast: Future EPS & Revenue Growth Estimates Insiders50/100

No recent insider transaction evidence is stored.

 Earnings28d

Next report is scheduled for 27 Aug 2026; event risk rises as the date approaches.
WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
24 Jul 20262.48 USD-1.2%2.64 USD2.86 USD0.36-22.071.3MOff
17 Jul 20262.51 USD-11.6%2.64 USD2.88 USD0.70-22.811.1MOn
10 Jul 20262.84 USD2.2%2.65 USD2.89 USD0.83-16.951.4MOn
3 Jul 20262.78 USD0.4%2.65 USD2.90 USD0.76-17.51785.0KOff
26 Jun 20262.77 USD-0.7%2.66 USD2.91 USD0.71-17.371.9MOff
19 Jun 20262.79 USD1.5%2.66 USD2.92 USD0.55-20.73927.2KOff
12 Jun 20262.75 USD3.8%2.66 USD2.92 USD0.47-20.151.3MOff
5 Jun 20262.65 USD2.3%2.67 USD2.93 USD0.39-21.771.3MOff
29 May 20262.59 USD3.6%2.69 USD2.94 USD0.43-27.421.1MOff
22 May 20262.50 USD1.6%2.71 USD2.96 USD0.51-28.481.6MOff
15 May 20262.46 USD-10.5%2.75 USD2.97 USD0.68-29.481.8MOff
8 May 20262.75 USD0.4%2.78 USD2.98 USD0.85-22.251.1MOff
1 May 20262.74 USD-1.8%2.80 USD2.99 USD0.63-19.441.1MOff
24 Apr 20262.79 USD-11.1%2.84 USD3.00 USD0.47-17.262.4MOff
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.