AAPL NASDAQ Week ended 31 Jul 2026

Weekly Investor Report

Apple Inc · Technology · Consumer Electronics

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Latest close 308.9 USD
-7.2% latest week
Weekly setup

Constructive, but selective

The weekly trend is active. Price is 10.1% above the Trend Line and sits at 75.2% of its 52-week range. The latest completed week returned -7.2%, after a 0.1% four-week move. The latest factor snapshot indicates quality ranks strongly versus its universe; growth ranks strongly; valuation is expensive relative to peers. Options positioning is bullish with 46/100 conviction, while the latest news-sentiment score is 53/100.

Setup score 61 out of 100
Latest Close 308.9 USD 31 Jul 2026
1W Return -7.2% latest completed week
4W Return 0.1% short-term follow-through
12W Return 5.4% quarterly tape
Trend Breadth 73.1% 38 of 52 weeks active
Volume Ratio 1.4x vs 13-week average
What is working
  • The trend backdrop is active with a 12-week active streak.
  • Price is above the Trend Line, keeping the weekly tape constructive.
  • Price is above Fair Value, showing premium demand versus the model.
  • Activity pressure is positive on the latest completed week.
What could go wrong
  • 4 reversal markers appear in the recent smart-money tape.
  • The latest week was a sharp negative move.
  • Latest weekly return ranks in the weaker part of its sector group.
What to watch next
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through -7.2% Latest completed week; four-week move 0.1%. Indicator stack 82/69 Trend and activity pressure are weighted against the latest 12-week confirmation window. Trend backdrop Active The trend backdrop defines the current weekly regime. Patient Capital Quiet Activity-pressure buy-signal status for institutional accumulation timing. Options pressure Bullish 46/100 conviction; expected move 7.0%. News sentiment 53/100 51 relevant articles in the latest sentiment read. Event risk 30 Jul Latest stored earnings date was 30 Jul 2026.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is active. Price is 10.1% above the Trend Line and sits at 75.2% of its 52-week range. The latest completed week returned -7.2%, after a 0.1% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 1.4x the 13-week average. Participation is around or above normal and provides reasonable confirmation.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul 31 Jul
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.8912-week average 0.72

12-week confirmation

Trend active12/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure12/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership9/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.89Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers44 reversal markers

No recent accumulation markers. 4 reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is 0.1% over four weeks, 5.4% over 12 weeks, and 53.2% over one year. The current trend has remained active for 12 consecutive weeks.

Performance by holding period

1W-7.2%
4W0.1%
12W5.4%
26W19.3%
52W53.2%
Active trend streak12 weeks
Active weeks in one year38
Trend breadth73.1%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure0.96Latest activity-pressure read.
Pressure change18.5%Four-week change in activity pressure.
Leadership5.03Latest relative-leadership reading.
RS change71.5%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

The latest factor snapshot indicates quality ranks strongly versus its universe; growth ranks strongly; valuation is expensive relative to peers.

Open full factor analysis
Factor week 26 Jul 2026 Financial statements through 31 Mar 2026 Field coverage 100% Model confidence 96%

Relative factor standing

Higher display scores are better. Each score is converted from the underlying universe rank, where rank 1 is best.

Overall factor strength46/100Blend of value, momentum, and quality. Underlying universe rank 55; rank 1 is best.
Value3/100Relative valuation strength. Underlying universe rank 98; rank 1 is best.
Quality99/100Profitability and accounting quality. Underlying universe rank 2; rank 1 is best.
Momentum85/100Medium-term price momentum. Underlying universe rank 16; rank 1 is best.
Growth86/100Revenue and earnings growth. Underlying universe rank 15; rank 1 is best.
How to read this

Quality and valuation are separate questions

A strong company can still carry a demanding valuation. This report shows profitability, growth, balance-sheet strength, and the price paid for those characteristics separately.

Valuation

How much investors are paying for earnings, sales, and cash flow.

P/E
39.9x
Price divided by trailing earnings.
Price / sales
10.8x
Market value relative to trailing revenue.
EV / EBITDA
30.9x
Enterprise value relative to operating cash earnings.
Free-cash-flow yield
3.1%
Free cash flow as a share of enterprise value.

Business quality

Margins and the return generated on invested capital.

Gross margin
47.9%
Gross profit retained from each unit of revenue.
Operating margin
32.6%
Operating profit retained from revenue.
Free-cash-flow margin
33.5%
Free cash flow generated from revenue.
Return on invested capital
79.0%
Operating return generated on invested capital.

Growth and financial strength

Recent business growth and accounting strength.

Revenue growth
12.8%
Latest one-year revenue growth.
EPS growth
26.0%
Latest one-year earnings-per-share growth.
Free-cash-flow growth
25.4%
Latest one-year free-cash-flow growth.
Piotroski F-score
8/9
Nine-point accounting-strength checklist.

Shareholder return and balance sheet

Cash returned to owners and financial leverage.

Dividend yield
0.3%
Cash dividends relative to market value.
Buyback yield
1.6%
Net share repurchases relative to market value.
Shareholder yield
1.9%
Dividend yield plus net buyback yield.
Net debt / EBITDA
0.3x
Balance-sheet debt relative to operating cash earnings.
05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Options positioningBullish

AAPL shows bullish options pressure with a 46/100 conviction score, put-call volume ratio of 0.56, expected move of 7.0%, and Sharemaestro trend signal active.

Conviction46/100
Expected move7.0%
Put/call volume0.56
Pressure31
Speculation53
Volatility43
Trend agreement66
Open options detail
Insider activity3 / 17

3 acquisitions and 17 disposals in the latest 180-day insider tape.

Acquisitions / disposals over the latest 180 days. Insider activity is context, not a stand-alone signal.
News sentiment53/100

Weighted news tone is neutral across 51 relevant articles.

11 positive · 30 neutral · 10 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings30 JulLatest stored earnings date was 30 Jul 2026.
Options expected move7.0%Nearest-chain priced movement where available.
52-week drawdown-10.3%Distance below the 52-week high.
13-week volatility4.4%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher16 of 2610 weeks finished lower.
Best week+8.8%Week of 3 Jul.
Worst week-7.9%Week of 13 Feb.
Latest week-7.2%Week of 31 Jul.

Shape of recent returns

Strong gains4
Modest gains12
Flat weeks0
Modest losses6
Sharp losses4
Recent vol4.4%13-week weekly-return volatility.
Base vol3.8%52-week weekly-return volatility.
Up/down split29/23Count of positive and negative weeks in the 52-week window.
Average skew3.5% / -2.4%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

Weekly tape64/100

Trend, activity pressure, participation, and risk combine to a 64/100 tape read.

 Indicator analysis77/100

Latest 12-week confirmation: trend 12/12, activity pressure 12/12, relative leadership 9/12.

Activity pressure 0.89; 4 reversal markers Factors57/100

O'Shaughnessy factor stack blends value, quality, momentum, and confidence.

Buyback Yield rank 26 Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal Options63/100

AAPL shows bullish options pressure with a 46/100 conviction score, put-call volume ratio of 0.56, expected move of 7.0%, and Sharemaestro trend signal active.

Bullish · Call-side pressure · Expected move 7.0% Sentiment53/100

Weighted news tone is neutral across 51 relevant articles.

Apple CEO Tim Cook says this '100 year flood' won't be receding anytime soon Insiders3 / 17

3 acquisitions and 17 disposals in the latest 180-day insider tape.

 Earnings30 Jul

Latest stored earnings date was 30 Jul 2026.

 Research flow3 items

1 recent research articles and 2 Market Watch posts are available.
WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
31 Jul 2026308.9 USD-7.2%280.5 USD225.5 USD0.965.03364.9MOn
24 Jul 2026333.0 USD-0.2%279.3 USD224.6 USD1.0214.28221.9MOn
17 Jul 2026333.7 USD5.8%277.2 USD223.7 USD0.9113.25266.9MOn
10 Jul 2026315.3 USD2.2%275.2 USD222.8 USD0.753.04219.7MOn
3 Jul 2026308.6 USD8.8%274.0 USD222.0 USD0.812.93257.1MOn
26 Jun 2026283.8 USD-4.8%273.0 USD221.2 USD0.95-4.33519.0MOn
19 Jun 2026298.0 USD2.4%272.8 USD220.6 USD1.10-3.90214.3MOn
12 Jun 2026291.1 USD-5.3%271.9 USD219.9 USD1.23-3.51282.2MOn
5 Jun 2026307.3 USD-1.5%271.2 USD219.2 USD1.294.36254.4MOn
29 May 2026312.1 USD1.0%269.9 USD218.4 USD1.261.43216.7MOn
22 May 2026308.8 USD2.9%268.5 USD217.5 USD1.203.45200.7MOn
15 May 2026300.2 USD2.5%266.9 USD216.7 USD0.932.02230.9MOn
8 May 2026293.0 USD4.7%265.3 USD215.8 USD0.66-0.66252.2MOff
1 May 2026279.9 USD3.3%263.7 USD215.1 USD0.180.12283.3MOff
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.