- Next-week expectancy is positive at 58.56% based on similar historical setup states.
BTI
JNB
Week ended 31 Jul 2026
Weekly Investor Report
British American Tobacco p.l.c. · Consumer Defensive · Tobacco
Latest close
1,015 ZAC
-1.0%
latest week
Weekly setup
Mixed setup
The weekly trend is not active. Price is -98.5% below the Trend Line and sits at 0.1% of its 52-week range. The latest completed week returned -1.0%, after a 3.0% four-week move. The latest news-sentiment score is 50/100. Near-term considerations: volume confirmation is below normal.
Setup score
28
out of 100
Latest Close
1,015 ZAC
31 Jul 2026
1W Return
-1.0%
latest completed week
4W Return
3.0%
short-term follow-through
12W Return
-98.9%
quarterly tape
Trend Breadth
67.3%
35 of 52 weeks active
Volume Ratio
0.9x
vs 13-week average
- The trend backdrop is inactive, so price action has not confirmed a constructive regime.
- Price is below the Trend Line, which keeps downside pressure in focus.
- Price is below Fair Value, so the market is still discounting the latest tape.
- Activity pressure is negative, which weakens the current setup.
- Trend Line remains the key weekly regime level.
- Activity pressure is the gauge to monitor for confirmation or fade.
- A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through
-1.0%
Latest completed week; four-week move 3.0%.
Indicator stack
37/32
Trend and activity pressure are weighted against the latest 12-week confirmation window.
Trend backdrop
Active
The trend backdrop defines the current weekly regime.
Patient Capital
Quiet
Activity-pressure buy-signal status for institutional accumulation timing.
Next-Week Expectancy
Positive 58.56%
Historical one-week expectancy contributes to the evidence score when direction is confirmed.
News sentiment
50/100
51 relevant articles in the latest sentiment read.
01 · Price action
Study the full chart
Where price is—and whether the trend supports it
The weekly trend is not active. Price is -98.5% below the Trend Line and sits at 0.1% of its 52-week range. The latest completed week returned -1.0%, after a 3.0% four-week move.
52-week price path
Price vs Trend Line and Fair Value
Price
Trend Line
Fair Value
02 · Volume and demand
Is real participation confirming the move?
Latest weekly volume is 0.9x the 13-week average. Participation is below its recent norm, so price strength is not receiving full volume confirmation.
26-week volume confirmation
Bar height shows volume; colour shows the weekly price direction
6 Feb
13 Feb
20 Feb
27 Feb
6 Mar
13 Mar
20 Mar
27 Mar
3 Apr
10 Apr
17 Apr
24 Apr
1 May
8 May
15 May
22 May
29 May
5 Jun
12 Jun
19 Jun
26 Jun
3 Jul
10 Jul
17 Jul
24 Jul
31 Jul
Up week
Down week
Demand beneath price
Activity pressure and institutional-style signals
These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.
Activity pressure path
Latest 0.1412-week average 0.39
12-week confirmation
Trend active3/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure3/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership3/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.14Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers22 reversal markers
No recent accumulation markers. 2 reversal markers.
03 · Momentum and leadership
Is performance persistent—and is the stock leading?
Performance is 3.0% over four weeks, -98.9% over 12 weeks, and -99.0% over one year. The current trend has remained active for 0 consecutive weeks.
Performance by holding period
Active trend streak0 weeks
Active weeks in one year35
Trend breadth67.3%
Activity pressure vs relative leadership
Activity pressureRelative leadership
Pressure-1.06Latest activity-pressure read.
Pressure change16.9%Four-week change in activity pressure.
Leadership-98.71Latest relative-leadership reading.
RS change0.2%Four-week change in relative leadership.
04 · Fundamentals and valuation
Open full factor analysis
What investors are paying for—and the quality behind it
A published fundamentals and factor snapshot is not available for this company.
No published fundamental snapshot is available for this company.
05 · Ownership, options, and sentiment
What other market participants are doing
Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.
Insider activity-
No recent insider transactions are stored for this company.
News sentiment50/100
Weighted news tone is neutral across 51 relevant articles.
6 positive · 39 neutral · 6 negativePatient CapitalQuiet
Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal
06 · Catalysts and risk
What can move the shares—and how volatile the path has been
Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.
Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-99.1%Distance below the 52-week high.
13-week volatility27.2%Standard deviation of weekly returns.
Weekly gains and losses
Latest 26 completed weeksEach bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.
6 Feb
6 Mar
3 Apr
1 May
29 May
26 Jun
31 Jul
Weeks higher12 of 2614 weeks finished lower.
Best week+13.6%Week of 15 May.
Worst week-99.0%Week of 5 Jun.
Latest week-1.0%Week of 31 Jul.
Shape of recent returns
Strong gains8
Modest gains4
Flat weeks0
Modest losses8
Sharp losses6
Recent vol27.2%13-week weekly-return volatility.
Base vol14.2%52-week weekly-return volatility.
Up/down split22/30Count of positive and negative weeks in the 52-week window.
Average skew4.0% / -5.8%Average positive week versus average negative week.
07 · Sector and peer context
Is this stock leading—or simply moving with its group?
Sector and industry breadth distinguish company-specific strength from a broad group move.
SectorZA Consumer Defensive
4-week rank5 / 21
Group average-1.7%
Trend breadth0.0%
Trend0.0%active weekly trend signals
MD4.8%positive activity pressure
RS0.0%positive relative leadership
Four-week leaders
IndustryZA Tobacco
4-week rank1 / 1
Group average3.0%
Trend breadth0.0%
Trend0.0%active weekly trend signals
MD0.0%positive activity pressure
RS0.0%positive relative leadership
Four-week leaders
08 · Evidence and weekly data
The underlying research record
Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.
Weekly tape33/100
Trend, activity pressure, participation, and risk combine to a 33/100 tape read.
Indicator analysis23/100Latest 12-week confirmation: trend 3/12, activity pressure 3/12, relative leadership 3/12.
Activity pressure 0.14; 2 reversal markers Next-Week ExpectancyPositive 58.56%Next-week expectancy is positive with a 58.56% historical one-week setup read.
Adds short-term historical context without overriding trend, activity, or relative leadership. Factors50/100No published factor snapshot is available yet.
Patient CapitalQuietActivity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal Sentiment50/100Weighted news tone is neutral across 51 relevant articles.
British American Tobacco (NYSE:BTI) Announces Quarterly Earnings Results Insiders50/100No recent insider transaction evidence is stored.
Earnings50/100No stored earnings event is currently attached to this ticker.
| Week | Close | Return | Trend Line | Fair Value | Pressure | Leadership | Volume | Trend |
|---|---|---|---|---|---|---|---|---|
| 31 Jul 2026 | 1,015 ZAC | -1.0% | 68,624 ZAC | 70,094 ZAC | -1.06 | -98.71 | 1.7M | Off |
| 24 Jul 2026 | 1,025 ZAC | -0.7% | 71,672 ZAC | 70,474 ZAC | -1.06 | -98.71 | 1.1M | Off |
| 17 Jul 2026 | 1,033 ZAC | 5.6% | 74,744 ZAC | 70,852 ZAC | -1.13 | -98.73 | 2.3M | Off |
| 10 Jul 2026 | 977.9 ZAC | -0.7% | 77,846 ZAC | 71,236 ZAC | -1.14 | -98.83 | 3.4M | Off |
| 3 Jul 2026 | 985.1 ZAC | -3.0% | 80,986 ZAC | 71,614 ZAC | -1.27 | -98.86 | 3.0M | Off |
| 26 Jun 2026 | 1,015 ZAC | 9.1% | 84,187 ZAC | 72,007 ZAC | -1.39 | -98.84 | 878.4K | Off |
| 19 Jun 2026 | 930.6 ZAC | -7.0% | 87,463 ZAC | 72,401 ZAC | -1.01 | -98.98 | 3.0M | Off |
| 12 Jun 2026 | 1,001 ZAC | 4.9% | 90,629 ZAC | 72,796 ZAC | -0.44 | -98.93 | 431.4K | Off |
| 5 Jun 2026 | 953.9 ZAC | -99.0% | 93,650 ZAC | 73,176 ZAC | 0.12 | -98.99 | 335.7K | Off |
| 29 May 2026 | 100,315 ZAC | -6.7% | 96,769 ZAC | 73,560 ZAC | 0.21 | 1.37 | 1.7M | On |
| 22 May 2026 | 107,474 ZAC | -0.5% | 96,382 ZAC | 73,318 ZAC | 0.01 | 10.01 | 2.0M | On |
| 15 May 2026 | 108,000 ZAC | 13.6% | 95,773 ZAC | 73,043 ZAC | -0.49 | 9.48 | 2.6M | On |
| 8 May 2026 | 95,102 ZAC | -2.6% | 95,140 ZAC | 72,765 ZAC | -0.96 | -6.08 | 1.2M | On |
| 1 May 2026 | 97,607 ZAC | 0.9% | 94,904 ZAC | 72,574 ZAC | -0.79 | -1.40 | 1.0M | On |
How to use this report
This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.