News Sentiment

BTI sentiment intelligence

British American Tobacco p.l.c. news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.

Chart Weekly report RSS feed
Weighted score 48 Balanced news tone 51 relevant articles
Exchange JNB South Africa
Sector Consumer Defensive Market context
Industry Tobacco Read-through group
Latest close 94300.00 Week of 19 Jun 2026
Weighted tone 48/100

Balanced news tone

Market reaction Price moving ahead of tone

Price is moving more forcefully than the current news tone suggests.

Primary event Market update

82/100 classification confidence.

Company focus 51

directly relevant articles

Source quality 10

high-authority source matches

Trend context Trend active

-7.0% over one week, -12.3% over four weeks, trend active, and materially above fair value.

Latest direct headline Neutral

[6-K] British American Tobacco p.l.c. Current Report (Foreign Issuer)

Market Reaction

Price moving ahead of tone

61/100 confidence

Price is moving more forcefully than the current news tone suggests.

Primary event Market update 82/100 classification
One-week reaction -7.0% Price reacting lower
Trend fit Trend active -12.3% over four weeks
Fair value 27.0% Materially above fair value

Sentiment Mix

Positive, neutral, negative

Weighted by relevance
Positive 7
Neutral 37
Negative 7

Relevance

Why the article matched

Direct first
Direct company coverage 51
Industry context 0
Sector context 0

Sources

Coverage mix

Publishers
Market source 18
Quiver Quantitative 4
Seeking Alpha 4
GuruFocus 3
FXLeaders 3
WSJ 2
StockStory 2
Barron's 2

Event Lens

What the news is about

Classified themes
Market update 33
Earnings 13
Guidance 3
Analyst action 2

Sentiment Trail

Score over time

50 baseline
Above 50 Neutral zone Below 50

News Tape

Relevant headlines

Showing 1-30 of 51