- No strong opportunity cluster is confirmed yet; monitor trend and activity pressure.
MCD
MEX
Week ended 31 Jul 2026
Weekly Investor Report
McDonald's Corporation · Consumer Cyclical · Restaurants
Latest close
4,690 MXN
1.5%
latest week
Weekly setup
Weak trend
The weekly trend is not active. Price is -10.0% below the Trend Line and sits at 8.5% of its 52-week range. The latest completed week returned 1.5%, after a -4.2% four-week move. The latest news-sentiment score is 50/100.
Setup score
29
out of 100
Latest Close
4,690 MXN
31 Jul 2026
1W Return
1.5%
latest completed week
4W Return
-4.2%
short-term follow-through
12W Return
-0.9%
quarterly tape
Trend Breadth
3.8%
2 of 52 weeks active
Volume Ratio
1.1x
vs 13-week average
- The trend backdrop is inactive, so price action has not confirmed a constructive regime.
- Price is below the Trend Line, which keeps downside pressure in focus.
- Price is below Fair Value, so the market is still discounting the latest tape.
- Activity pressure is negative, which weakens the current setup.
- Trend Line remains the key weekly regime level.
- Activity pressure is the gauge to monitor for confirmation or fade.
- A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through
1.5%
Latest completed week; four-week move -4.2%.
Indicator stack
2/47
Trend and activity pressure are weighted against the latest 12-week confirmation window.
Trend backdrop
Active
The trend backdrop defines the current weekly regime.
Patient Capital
Quiet
Activity-pressure buy-signal status for institutional accumulation timing.
Next-Week Expectancy
Negative 41.65%
Historical one-week expectancy contributes to the evidence score when direction is confirmed.
News sentiment
50/100
1 relevant articles in the latest sentiment read.
01 · Price action
Study the full chart
Where price is—and whether the trend supports it
The weekly trend is not active. Price is -10.0% below the Trend Line and sits at 8.5% of its 52-week range. The latest completed week returned 1.5%, after a -4.2% four-week move.
52-week price path
Price vs Trend Line and Fair Value
Price
Trend Line
Fair Value
02 · Volume and demand
Is real participation confirming the move?
Latest weekly volume is 1.1x the 13-week average. Participation is around or above normal and provides reasonable confirmation.
26-week volume confirmation
Bar height shows volume; colour shows the weekly price direction
6 Feb
13 Feb
20 Feb
27 Feb
6 Mar
13 Mar
20 Mar
27 Mar
3 Apr
10 Apr
17 Apr
24 Apr
1 May
8 May
15 May
22 May
29 May
5 Jun
12 Jun
19 Jun
26 Jun
3 Jul
10 Jul
17 Jul
24 Jul
31 Jul
Up week
Down week
Demand beneath price
Activity pressure and institutional-style signals
These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.
Activity pressure path
Latest 0.1012-week average 0.11
12-week confirmation
Trend active0/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure0/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership0/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.10Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers
No recent accumulation markers. No reversal markers.
03 · Momentum and leadership
Is performance persistent—and is the stock leading?
Performance is -4.2% over four weeks, -0.9% over 12 weeks, and -17.9% over one year. The current trend has remained active for 0 consecutive weeks.
Performance by holding period
Active trend streak0 weeks
Active weeks in one year2
Trend breadth3.8%
Activity pressure vs relative leadership
Activity pressureRelative leadership
Pressure-0.42Latest activity-pressure read.
Pressure change60.2%Four-week change in activity pressure.
Leadership-15.40Latest relative-leadership reading.
RS change-9.5%Four-week change in relative leadership.
04 · Fundamentals and valuation
Open full factor analysis
What investors are paying for—and the quality behind it
A published fundamentals and factor snapshot is not available for this company.
No published fundamental snapshot is available for this company.
05 · Ownership, options, and sentiment
What other market participants are doing
Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.
Insider activity-
No recent insider transactions are stored for this company.
News sentiment50/100
Weighted news tone is neutral across 1 relevant articles.
0 positive · 1 neutral · 0 negativePatient CapitalQuiet
Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal
06 · Catalysts and risk
What can move the shares—and how volatile the path has been
Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.
Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-21.5%Distance below the 52-week high.
13-week volatility2.9%Standard deviation of weekly returns.
Weekly gains and losses
Latest 26 completed weeksEach bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.
6 Feb
6 Mar
3 Apr
1 May
29 May
26 Jun
31 Jul
Weeks higher11 of 2615 weeks finished lower.
Best week+4.4%Week of 3 Jul.
Worst week-7.7%Week of 8 May.
Latest week+1.5%Week of 31 Jul.
Shape of recent returns
Strong gains1
Modest gains10
Flat weeks0
Modest losses13
Sharp losses2
Recent vol2.9%13-week weekly-return volatility.
Base vol2.3%52-week weekly-return volatility.
Up/down split21/31Count of positive and negative weeks in the 52-week window.
Average skew1.8% / -1.8%Average positive week versus average negative week.
07 · Sector and peer context
Is this stock leading—or simply moving with its group?
Sector and industry breadth distinguish company-specific strength from a broad group move.
SectorMX Consumer Cyclical
4-week rank74 / 97
Group average1.1%
Trend breadth24.7%
Trend24.7%active weekly trend signals
MD54.6%positive activity pressure
RS26.8%positive relative leadership
Four-week leaders
IndustryMX Restaurants
4-week rank8 / 10
Group average0.0%
Trend breadth20.0%
Trend20.0%active weekly trend signals
MD50.0%positive activity pressure
RS10.0%positive relative leadership
Four-week leaders
08 · Evidence and weekly data
The underlying research record
Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.
Weekly tape26/100
Trend, activity pressure, participation, and risk combine to a 26/100 tape read.
Indicator analysis10/100Latest 12-week confirmation: trend 0/12, activity pressure 0/12, relative leadership 0/12.
Activity pressure 0.10; No reversal markers Next-Week ExpectancyNegative 41.65%Next-week expectancy is negative with a 41.65% historical one-week setup read.
Adds short-term historical context without overriding trend, activity, or relative leadership. Factors50/100No published factor snapshot is available yet.
Patient CapitalQuietActivity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal Sentiment50/100Weighted news tone is neutral across 1 relevant articles.
Here is What to Know Beyond Why McDonald's Corporation (MCD) is a Trending Stock Insiders50/100No recent insider transaction evidence is stored.
Earnings50/100No stored earnings event is currently attached to this ticker.
| Week | Close | Return | Trend Line | Fair Value | Pressure | Leadership | Volume | Trend |
|---|---|---|---|---|---|---|---|---|
| 31 Jul 2026 | 4,690 MXN | 1.5% | 5,211 MXN | 5,353 MXN | -0.42 | -15.40 | 2.3K | Off |
| 24 Jul 2026 | 4,620 MXN | -2.3% | 5,238 MXN | 5,355 MXN | -0.48 | -16.56 | 906 | Off |
| 17 Jul 2026 | 4,730 MXN | -1.6% | 5,270 MXN | 5,357 MXN | -0.61 | -15.39 | 1.3K | Off |
| 10 Jul 2026 | 4,809 MXN | -1.8% | 5,303 MXN | 5,359 MXN | -0.79 | -14.35 | 12.5K | Off |
| 3 Jul 2026 | 4,895 MXN | 4.4% | 5,329 MXN | 5,360 MXN | -1.05 | -14.07 | 1.1K | Off |
| 26 Jun 2026 | 4,688 MXN | -3.4% | 5,355 MXN | 5,361 MXN | -1.28 | -18.33 | 310 | Off |
| 19 Jun 2026 | 4,851 MXN | -2.2% | 5,389 MXN | 5,363 MXN | -1.20 | -16.56 | 0 | Off |
| 12 Jun 2026 | 4,960 MXN | 1.6% | 5,413 MXN | 5,363 MXN | -1.11 | -15.50 | 14 | Off |
| 5 Jun 2026 | 4,880 MXN | 0.0% | 5,435 MXN | 5,364 MXN | -1.08 | -15.08 | 189 | Off |
| 29 May 2026 | 4,879 MXN | -0.2% | 5,457 MXN | 5,364 MXN | -0.99 | -18.69 | 1.9K | Off |
| 22 May 2026 | 4,888 MXN | 2.2% | 5,480 MXN | 5,365 MXN | -1.06 | -18.85 | 2.4K | Off |
| 15 May 2026 | 4,785 MXN | 1.1% | 5,504 MXN | 5,366 MXN | -1.01 | -20.70 | 1.6K | Off |
| 8 May 2026 | 4,731 MXN | -7.7% | 5,533 MXN | 5,369 MXN | -0.82 | -24.29 | 2.2K | Off |
| 1 May 2026 | 5,126 MXN | -2.0% | 5,561 MXN | 5,372 MXN | -0.75 | -16.30 | 252 | Off |
How to use this report
This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.