- Volume is elevated versus the 13-week average, confirming attention.
FBR
JNB
Week ended 31 Jul 2026
Weekly Investor Report
Famous Brands Limited · Consumer Defensive · Food Distribution
Latest close
53.31 ZAC
1.3%
latest week
Weekly setup
Weak trend
The weekly trend is not active. Price is -98.6% below the Trend Line and sits at 0.0% of its 52-week range. The latest completed week returned 1.3%, after a -9.4% four-week move. The latest news-sentiment score is 55/100.
Setup score
19
out of 100
Latest Close
53.31 ZAC
31 Jul 2026
1W Return
1.3%
latest completed week
4W Return
-9.4%
short-term follow-through
12W Return
-99.0%
quarterly tape
Trend Breadth
5.8%
3 of 52 weeks active
Volume Ratio
1.7x
vs 13-week average
- The trend backdrop is inactive, so price action has not confirmed a constructive regime.
- Price is below the Trend Line, which keeps downside pressure in focus.
- Price is below Fair Value, so the market is still discounting the latest tape.
- Activity pressure is negative, which weakens the current setup.
- Trend Line remains the key weekly regime level.
- Activity pressure is the gauge to monitor for confirmation or fade.
- A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through
1.3%
Latest completed week; four-week move -9.4%.
Indicator stack
3/29
Trend and activity pressure are weighted against the latest 12-week confirmation window.
Trend backdrop
Active
The trend backdrop defines the current weekly regime.
Patient Capital
Quiet
Activity-pressure buy-signal status for institutional accumulation timing.
Next-Week Expectancy
Negative 41.34%
Historical one-week expectancy contributes to the evidence score when direction is confirmed.
News sentiment
55/100
16 relevant articles in the latest sentiment read.
01 · Price action
Study the full chart
Where price is—and whether the trend supports it
The weekly trend is not active. Price is -98.6% below the Trend Line and sits at 0.0% of its 52-week range. The latest completed week returned 1.3%, after a -9.4% four-week move.
52-week price path
Price vs Trend Line and Fair Value
Price
Trend Line
Fair Value
02 · Volume and demand
Is real participation confirming the move?
Latest weekly volume is 1.7x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.
26-week volume confirmation
Bar height shows volume; colour shows the weekly price direction
6 Feb
13 Feb
20 Feb
27 Feb
6 Mar
13 Mar
20 Mar
27 Mar
3 Apr
10 Apr
17 Apr
24 Apr
1 May
8 May
15 May
22 May
29 May
5 Jun
12 Jun
19 Jun
26 Jun
3 Jul
10 Jul
17 Jul
24 Jul
31 Jul
Up week
Down week
Demand beneath price
Activity pressure and institutional-style signals
These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.
Activity pressure path
Latest 0.0312-week average 0.07
12-week confirmation
Trend active0/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure0/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership0/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.03Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers
No recent accumulation markers. No reversal markers.
03 · Momentum and leadership
Is performance persistent—and is the stock leading?
Performance is -9.4% over four weeks, -99.0% over 12 weeks, and -99.1% over one year. The current trend has remained active for 0 consecutive weeks.
Performance by holding period
Active trend streak0 weeks
Active weeks in one year3
Trend breadth5.8%
Activity pressure vs relative leadership
Activity pressureRelative leadership
Pressure-1.20Latest activity-pressure read.
Pressure change14.7%Four-week change in activity pressure.
Leadership-98.80Latest relative-leadership reading.
RS change0.0%Four-week change in relative leadership.
04 · Fundamentals and valuation
Open full factor analysis
What investors are paying for—and the quality behind it
A published fundamentals and factor snapshot is not available for this company.
No published fundamental snapshot is available for this company.
05 · Ownership, options, and sentiment
What other market participants are doing
Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.
Insider activity-
No recent insider transactions are stored for this company.
News sentiment55/100
Weighted news tone is neutral across 16 relevant articles.
5 positive · 11 neutral · 0 negativePatient CapitalQuiet
Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal
06 · Catalysts and risk
What can move the shares—and how volatile the path has been
Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.
Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-99.1%Distance below the 52-week high.
13-week volatility26.7%Standard deviation of weekly returns.
Weekly gains and losses
Latest 26 completed weeksEach bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.
6 Feb
6 Mar
3 Apr
1 May
29 May
26 Jun
31 Jul
Weeks higher9 of 2617 weeks finished lower.
Best week+9.6%Week of 3 Jul.
Worst week-99.0%Week of 5 Jun.
Latest week+1.3%Week of 31 Jul.
Shape of recent returns
Strong gains3
Modest gains6
Flat weeks0
Modest losses13
Sharp losses4
Recent vol26.7%13-week weekly-return volatility.
Base vol14.0%52-week weekly-return volatility.
Up/down split19/33Count of positive and negative weeks in the 52-week window.
Average skew3.2% / -5.1%Average positive week versus average negative week.
07 · Sector and peer context
Is this stock leading—or simply moving with its group?
Sector and industry breadth distinguish company-specific strength from a broad group move.
SectorZA Consumer Defensive
4-week rank19 / 21
Group average-1.7%
Trend breadth0.0%
Trend0.0%active weekly trend signals
MD4.8%positive activity pressure
RS0.0%positive relative leadership
Four-week leaders
IndustryZA Food Distribution
4-week rank3 / 3
Group average-1.9%
Trend breadth0.0%
Trend0.0%active weekly trend signals
MD0.0%positive activity pressure
RS0.0%positive relative leadership
Four-week leaders
08 · Evidence and weekly data
The underlying research record
Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.
Weekly tape20/100
Trend, activity pressure, participation, and risk combine to a 20/100 tape read.
Indicator analysis9/100Latest 12-week confirmation: trend 0/12, activity pressure 0/12, relative leadership 0/12.
Activity pressure 0.03; No reversal markers Next-Week ExpectancyNegative 41.34%Next-week expectancy is negative with a 41.34% historical one-week setup read.
Adds short-term historical context without overriding trend, activity, or relative leadership. Factors50/100No published factor snapshot is available yet.
Patient CapitalQuietActivity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal Sentiment55/100Weighted news tone is neutral across 16 relevant articles.
Famous Brands Limited Revenue Breakdown – JSE:FBR Insiders50/100No recent insider transaction evidence is stored.
Earnings50/100No stored earnings event is currently attached to this ticker.
| Week | Close | Return | Trend Line | Fair Value | Pressure | Leadership | Volume | Trend |
|---|---|---|---|---|---|---|---|---|
| 31 Jul 2026 | 53.31 ZAC | 1.3% | 3,763 ZAC | 5,397 ZAC | -1.20 | -98.80 | 956.2K | Off |
| 24 Jul 2026 | 52.60 ZAC | -6.7% | 3,940 ZAC | 5,435 ZAC | -1.30 | -98.83 | 733.8K | Off |
| 17 Jul 2026 | 56.37 ZAC | -0.7% | 4,112 ZAC | 5,472 ZAC | -1.38 | -98.78 | 300.2K | Off |
| 10 Jul 2026 | 56.78 ZAC | -3.5% | 4,286 ZAC | 5,509 ZAC | -1.42 | -98.81 | 242.5K | Off |
| 3 Jul 2026 | 58.85 ZAC | 9.6% | 4,464 ZAC | 5,546 ZAC | -1.41 | -98.81 | 579.4K | Off |
| 26 Jun 2026 | 53.68 ZAC | -0.3% | 4,647 ZAC | 5,583 ZAC | -1.48 | -98.93 | 304.4K | Off |
| 19 Jun 2026 | 53.83 ZAC | 4.1% | 4,834 ZAC | 5,623 ZAC | -1.17 | -98.98 | 195.1K | Off |
| 12 Jun 2026 | 51.70 ZAC | -2.3% | 5,002 ZAC | 5,662 ZAC | -0.87 | -99.05 | 622.6K | Off |
| 5 Jun 2026 | 52.90 ZAC | -99.0% | 5,174 ZAC | 5,702 ZAC | -0.80 | -99.04 | 55.3K | Off |
| 29 May 2026 | 5,186 ZAC | 3.4% | 5,345 ZAC | 5,741 ZAC | -0.55 | -10.62 | 740.9K | Off |
| 22 May 2026 | 5,015 ZAC | 1.4% | 5,353 ZAC | 5,748 ZAC | -0.60 | -13.23 | 2.0M | Off |
| 15 May 2026 | 4,948 ZAC | -5.3% | 5,368 ZAC | 5,756 ZAC | -0.61 | -16.08 | 230.2K | Off |
| 8 May 2026 | 5,225 ZAC | -2.2% | 5,384 ZAC | 5,764 ZAC | -0.50 | -14.52 | 426.4K | Off |
| 1 May 2026 | 5,345 ZAC | -2.2% | 5,382 ZAC | 5,771 ZAC | -0.51 | -11.13 | 193.9K | Off |
How to use this report
This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.