ACR GER Week ended 31 Jul 2026

Weekly Investor Report

Accor SA · Consumer Cyclical · Lodging

Latest close 45.38 EUR
-5.1% latest week
Weekly setup

Mixed setup

The weekly trend is active. Price is 0.5% above the Trend Line and sits at 55.3% of its 52-week range. The latest completed week returned -5.1%, after a -9.3% four-week move. The latest factor snapshot indicates quality is middle-of-the-pack; growth ranks weakly; valuation is neither clearly cheap nor expensive. The latest news-sentiment score is 53/100. Near-term considerations: volume confirmation is below normal.

Setup score 42 out of 100
Latest Close 45.38 EUR 31 Jul 2026
1W Return -5.1% latest completed week
4W Return -9.3% short-term follow-through
12W Return 5.6% quarterly tape
Trend Breadth 34.6% 18 of 52 weeks active
Volume Ratio 0.9x vs 13-week average
What is working
  • The trend backdrop is active with a 5-week active streak.
  • Price is above the Trend Line, keeping the weekly tape constructive.
  • Price is above Fair Value, showing premium demand versus the model.
  • Activity pressure is positive on the latest completed week.
What could go wrong
  • 2 reversal markers appear in the recent smart-money tape.
  • The latest week was a sharp negative move.
  • Latest weekly return ranks in the weaker part of its sector group.
What to watch next
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is active. Price is 0.5% above the Trend Line and sits at 55.3% of its 52-week range. The latest completed week returned -5.1%, after a -9.3% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 0.9x the 13-week average. Participation is below its recent norm, so price strength is not receiving full volume confirmation.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul 31 Jul
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.6212-week average 0.43

12-week confirmation

Trend active5/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure8/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership9/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.62Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers22 reversal markers

No recent accumulation markers. 2 reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is -9.3% over four weeks, 5.6% over 12 weeks, and 10.6% over one year. The current trend has remained active for 5 consecutive weeks.

Performance by holding period

1W-5.1%
4W-9.3%
12W5.6%
26W1.5%
52W10.6%
Active trend streak5 weeks
Active weeks in one year18
Trend breadth34.6%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure0.44Latest activity-pressure read.
Pressure change-52.1%Four-week change in activity pressure.
Leadership-2.51Latest relative-leadership reading.
RS change-137.1%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

The latest factor snapshot indicates quality is middle-of-the-pack; growth ranks weakly; valuation is neither clearly cheap nor expensive.

Open full factor analysis
Factor week 26 Jul 2026 Financial statements through 31 Mar 2026 Field coverage 91% Model confidence 87%

Relative factor standing

Higher display scores are better. Each score is converted from the underlying universe rank, where rank 1 is best.

Overall factor strength32/100Blend of value, momentum, and quality. Underlying universe rank 69; rank 1 is best.
Value29/100Relative valuation strength. Underlying universe rank 72; rank 1 is best.
Quality77/100Profitability and accounting quality. Underlying universe rank 24; rank 1 is best.
Momentum39/100Medium-term price momentum. Underlying universe rank 62; rank 1 is best.
Growth14/100Revenue and earnings growth. Underlying universe rank 87; rank 1 is best.
How to read this

Quality and valuation are separate questions

A strong company can still carry a demanding valuation. This report shows profitability, growth, balance-sheet strength, and the price paid for those characteristics separately.

Valuation

How much investors are paying for earnings, sales, and cash flow.

P/E
25.1x
Price divided by trailing earnings.
Price / sales
2.0x
Market value relative to trailing revenue.
EV / EBITDA
13.0x
Enterprise value relative to operating cash earnings.
Free-cash-flow yield
4.1%
Free cash flow as a share of enterprise value.

Business quality

Margins and the return generated on invested capital.

Gross margin
52.1%
Gross profit retained from each unit of revenue.
Operating margin
15.4%
Operating profit retained from revenue.
Free-cash-flow margin
10.9%
Free cash flow generated from revenue.
Return on invested capital
8.8%
Operating return generated on invested capital.

Growth and financial strength

Recent business growth and accounting strength.

Revenue growth
0.6%
Latest one-year revenue growth.
EPS growth
-23.6%
Latest one-year earnings-per-share growth.
Free-cash-flow growth
39.3%
Latest one-year free-cash-flow growth.
Piotroski F-score
6/9
Nine-point accounting-strength checklist.

Shareholder return and balance sheet

Cash returned to owners and financial leverage.

Dividend yield
2.8%
Cash dividends relative to market value.
Buyback yield
4.0%
Net share repurchases relative to market value.
Shareholder yield
6.8%
Dividend yield plus net buyback yield.
Net debt / EBITDA
2.7x
Balance-sheet debt relative to operating cash earnings.
05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Insider activity-

No recent insider transactions are stored for this company.

News sentiment53/100

Weighted news tone is neutral across 13 relevant articles.

1 positive · 11 neutral · 1 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-13.5%Distance below the 52-week high.
13-week volatility4.8%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher14 of 2612 weeks finished lower.
Best week+7.6%Week of 29 May.
Worst week-12.2%Week of 6 Mar.
Latest week-5.1%Week of 31 Jul.

Shape of recent returns

Strong gains7
Modest gains7
Flat weeks0
Modest losses5
Sharp losses7
Recent vol4.8%13-week weekly-return volatility.
Base vol4.2%52-week weekly-return volatility.
Up/down split28/24Count of positive and negative weeks in the 52-week window.
Average skew3.4% / -3.4%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

IndustryDE Lodging
4-week rank3 / 3
Group average-5.8%
Trend breadth66.7%
Trend66.7%active weekly trend signals
MD33.3%positive activity pressure
RS33.3%positive relative leadership

Four-week leaders

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
31 Jul 202645.38 EUR-5.1%45.15 EUR39.73 EUR0.44-2.511.5KOn
24 Jul 202647.80 EUR2.1%45.19 EUR39.63 EUR0.684.881.6KOn
17 Jul 202646.81 EUR-4.5%45.14 EUR39.52 EUR0.863.713.3KOn
10 Jul 202649.00 EUR-2.0%45.11 EUR39.42 EUR0.977.492.2KOn
3 Jul 202650.02 EUR-4.7%45.00 EUR39.31 EUR0.926.771.8KOn
26 Jun 202652.48 EUR5.9%44.84 EUR39.18 EUR0.7317.12114Off
19 Jun 202649.56 EUR7.1%44.60 EUR39.05 EUR0.539.6125Off
12 Jun 202646.27 EUR2.8%44.41 EUR38.92 EUR0.294.042.5KOff
5 Jun 202645.00 EUR-4.4%44.38 EUR38.82 EUR-0.020.729Off
29 May 202647.07 EUR7.6%44.36 EUR38.72 EUR-0.203.911.3KOff
22 May 202643.75 EUR3.6%44.22 EUR38.61 EUR-0.47-2.504.5KOff
15 May 202642.24 EUR-1.7%44.13 EUR38.51 EUR-0.53-2.251.0KOff
8 May 202642.99 EUR7.5%44.07 EUR38.42 EUR-0.35-2.23411Off
1 May 202640.00 EUR-8.6%43.94 EUR38.33 EUR-0.37-8.904.0KOff
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.