ROKU MEX Week ended 24 Jul 2026

Weekly Investor Report

Roku, Inc. · Communication Services · Entertainment

Latest close 2,450 MXN
-2.8% latest week
Weekly setup

Constructive, but selective

The weekly trend is active. Price is 23.4% above the Trend Line and sits at 93.8% of its 52-week range. The latest completed week returned -2.8%, after a 3.3% four-week move. The latest news-sentiment score is 50/100. Near-term considerations: price is close to its 52-week high; volume confirmation is below normal.

Setup score 63 out of 100
Latest Close 2,450 MXN 24 Jul 2026
1W Return -2.8% latest completed week
4W Return 3.3% short-term follow-through
12W Return 20.1% quarterly tape
Trend Breadth 69.2% 36 of 52 weeks active
Volume Ratio 0.0x vs 13-week average
What is working
  • The trend backdrop is active with a 12-week active streak.
  • Price is above the Trend Line, keeping the weekly tape constructive.
  • Price is above Fair Value, showing premium demand versus the model.
  • Activity pressure is positive on the latest completed week.
What could go wrong
  • 7 reversal markers appear in the recent smart-money tape.
What to watch next
  • Price is close to its 52-week high; watch for continuation or exhaustion.
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is active. Price is 23.4% above the Trend Line and sits at 93.8% of its 52-week range. The latest completed week returned -2.8%, after a 3.3% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 0.0x the 13-week average. Participation is below its recent norm, so price strength is not receiving full volume confirmation.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
30 Jan 6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.8012-week average 0.65

12-week confirmation

Trend active12/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure12/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership12/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.80Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers77 reversal markers

No recent accumulation markers. 7 reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is 3.3% over four weeks, 20.1% over 12 weeks, and 47.6% over one year. The current trend has remained active for 12 consecutive weeks.

Performance by holding period

1W-2.8%
4W3.3%
12W20.1%
26W32.1%
52W47.6%
Active trend streak12 weeks
Active weeks in one year36
Trend breadth69.2%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure1.29Latest activity-pressure read.
Pressure change21.5%Four-week change in activity pressure.
Leadership26.13Latest relative-leadership reading.
RS change13.8%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

A published fundamentals and factor snapshot is not available for this company.

Open full factor analysis

No published fundamental snapshot is available for this company.

05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Insider activity-

No recent insider transactions are stored for this company.

News sentiment50/100

Weighted news tone is neutral across 11 relevant articles.

0 positive · 11 neutral · 0 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-2.8%Distance below the 52-week high.
13-week volatility3.9%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher12 of 2610 weeks finished lower.
Best week+18.2%Week of 17 Apr.
Worst week-11.1%Week of 6 Feb.
Latest week-2.8%Week of 24 Jul.

Shape of recent returns

Strong gains7
Modest gains5
Flat weeks4
Modest losses6
Sharp losses4
Recent vol3.9%13-week weekly-return volatility.
Base vol5.7%52-week weekly-return volatility.
Up/down split28/19Count of positive and negative weeks in the 52-week window.
Average skew4.8% / -4.6%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
24 Jul 20262,450 MXN-2.8%1,985 MXN1,547 MXN1.2926.135On
17 Jul 20262,520 MXN1.2%1,970 MXN1,541 MXN1.3429.9120On
10 Jul 20262,490 MXN5.0%1,951 MXN1,533 MXN1.2129.2215On
3 Jul 20262,372 MXN0.0%1,932 MXN1,525 MXN1.0622.670On
26 Jun 20262,372 MXN-0.1%1,914 MXN1,517 MXN1.0722.972.5KOn
19 Jun 20262,375 MXN10.1%1,894 MXN1,509 MXN1.0022.830On
12 Jun 20262,158 MXN0.0%1,872 MXN1,500 MXN1.0011.7617On
5 Jun 20262,158 MXN-4.2%1,862 MXN1,494 MXN1.1015.24502On
29 May 20262,252 MXN3.9%1,852 MXN1,488 MXN1.0716.52323On
22 May 20262,167 MXN0.3%1,844 MXN1,480 MXN0.9713.2128On
15 May 20262,160 MXN-1.5%1,832 MXN1,473 MXN0.9014.10305On
8 May 20262,192 MXN7.5%1,819 MXN1,465 MXN0.8113.31143On
1 May 20262,040 MXN2.5%1,803 MXN1,457 MXN0.409.3290Off
24 Apr 20261,990 MXN-1.0%1,799 MXN1,450 MXN0.035.1526Off
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.