AAPL01 SET Week ended 31 Jul 2026

Weekly Investor Report

Apple Inc. · Technology · Consumer Electronics

Latest close 30.50 THB
-3.9% latest week
Weekly setup

Constructive, but selective

The weekly trend is active. Price is 14.2% above the Trend Line and sits at 78.9% of its 52-week range. The latest completed week returned -3.9%, after a 0.8% four-week move. The latest news-sentiment score is 54/100.

Setup score 59 out of 100
Latest Close 30.50 THB 31 Jul 2026
1W Return -3.9% latest completed week
4W Return 0.8% short-term follow-through
12W Return 11.0% quarterly tape
Trend Breadth 46.2% 24 of 52 weeks active
Volume Ratio 1.4x vs 13-week average
What is working
  • The trend backdrop is active with a 12-week active streak.
  • Price is above the Trend Line, keeping the weekly tape constructive.
  • Price is above Fair Value, showing premium demand versus the model.
  • Activity pressure is positive on the latest completed week.
What could go wrong
  • 4 reversal markers appear in the recent smart-money tape.
  • Latest weekly return ranks in the weaker part of its sector group.
What to watch next
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is active. Price is 14.2% above the Trend Line and sits at 78.9% of its 52-week range. The latest completed week returned -3.9%, after a 0.8% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 1.4x the 13-week average. Participation is around or above normal and provides reasonable confirmation.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul 31 Jul
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.9212-week average 0.80

12-week confirmation

Trend active12/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure12/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership10/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.92Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers44 reversal markers

No recent accumulation markers. 4 reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is 0.8% over four weeks, 11.0% over 12 weeks, and 49.7% over one year. The current trend has remained active for 12 consecutive weeks.

Performance by holding period

1W-3.9%
4W0.8%
12W11.0%
26W28.3%
52W49.7%
Active trend streak12 weeks
Active weeks in one year24
Trend breadth46.2%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure0.90Latest activity-pressure read.
Pressure change38.2%Four-week change in activity pressure.
Leadership1.82Latest relative-leadership reading.
RS change-35.8%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

A published fundamentals and factor snapshot is not available for this company.

Open full factor analysis

No published fundamental snapshot is available for this company.

05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Insider activity-

No recent insider transactions are stored for this company.

News sentiment54/100

Weighted news tone is neutral across 19 relevant articles.

3 positive · 14 neutral · 2 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-9.0%Distance below the 52-week high.
13-week volatility5.2%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher15 of 268 weeks finished lower.
Best week+13.1%Week of 3 Jul.
Worst week-7.0%Week of 26 Jun.
Latest week-3.9%Week of 31 Jul.

Shape of recent returns

Strong gains5
Modest gains10
Flat weeks3
Modest losses5
Sharp losses3
Recent vol5.2%13-week weekly-return volatility.
Base vol4.1%52-week weekly-return volatility.
Up/down split29/20Count of positive and negative weeks in the 52-week window.
Average skew3.7% / -3.2%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
31 Jul 202630.50 THB-3.9%26.71 THB24.65 THB0.901.82265.3KOn
24 Jul 202631.75 THB-3.8%26.55 THB24.55 THB0.975.0345.2KOn
17 Jul 202633.00 THB7.3%26.33 THB24.43 THB0.809.77828.5KOn
10 Jul 202630.75 THB1.7%26.08 THB24.29 THB0.663.7773.6KOn
3 Jul 202630.25 THB13.1%25.92 THB24.18 THB0.652.83132.1KOn
26 Jun 202626.75 THB-7.0%25.81 THB24.08 THB0.73-4.94119.4KOn
19 Jun 202628.75 THB0.0%25.80 THB24.03 THB1.060.149.7KOn
12 Jun 202628.75 THB-4.2%25.68 THB23.95 THB1.20-1.052.5KOn
5 Jun 202630.00 THB0.8%25.58 THB23.86 THB1.284.0311.0KOn
29 May 202629.75 THB0.8%25.44 THB23.75 THB1.314.31445.2KOn
22 May 202629.50 THB3.5%25.33 THB23.63 THB1.205.6762.9KOn
15 May 202628.50 THB3.7%25.19 THB23.52 THB1.043.78400.6KOn
8 May 202627.48 THB4.8%25.02 THB23.42 THB0.78-87.6KOff
1 May 202626.23 THB1.0%24.92 THB23.34 THB0.38-59.1KOff
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.