AAPL19 SET Week ended 31 Jul 2026

Weekly Investor Report

Apple Inc. · Technology · Consumer Electronics

Latest close 6.95 THB
-3.5% latest week
Weekly setup

Mixed setup

The weekly trend is not active. Price is - below the Trend Line and sits at 74.1% of its 52-week range. The latest completed week returned -3.5%, after a 2.2% four-week move. The latest news-sentiment score is 54/100.

Setup score 55 out of 100
Latest Close 6.95 THB 31 Jul 2026
1W Return -3.5% latest completed week
4W Return 2.2% short-term follow-through
12W Return 12.2% quarterly tape
Trend Breadth 0.0% 0 of 28 weeks active
Volume Ratio 2.4x vs 13-week average
What is working
  • Price is above Fair Value, showing premium demand versus the model.
  • Volume is elevated versus the 13-week average, confirming attention.
  • Next-week expectancy is positive at 64.49% based on similar historical setup states.
  • Activity pressure is constructive, supporting the smart-money activity read.
What could go wrong
  • The trend backdrop is inactive, so price action has not confirmed a constructive regime.
  • Activity pressure is negative, which weakens the current setup.
  • 4 reversal markers appear in the recent smart-money tape.
What to watch next
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is not active. Price is - below the Trend Line and sits at 74.1% of its 52-week range. The latest completed week returned -3.5%, after a 2.2% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 2.4x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul 31 Jul
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.6012-week average 0.48

12-week confirmation

Trend active0/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure0/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership0/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.60Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers44 reversal markers

No recent accumulation markers. 4 reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is 2.2% over four weeks, 12.2% over 12 weeks, and - over one year. The current trend has remained active for 0 consecutive weeks.

Performance by holding period

1W-3.5%
4W2.2%
12W12.2%
26W28.9%
52W-
Active trend streak0 weeks
Active weeks in one year0
Trend breadth0.0%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure0.00Latest activity-pressure read.
Pressure change-Four-week change in activity pressure.
Leadership-Latest relative-leadership reading.
RS change-Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

A published fundamentals and factor snapshot is not available for this company.

Open full factor analysis

No published fundamental snapshot is available for this company.

05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Insider activity-

No recent insider transactions are stored for this company.

News sentiment54/100

Weighted news tone is neutral across 21 relevant articles.

5 positive · 14 neutral · 2 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-8.6%Distance below the 52-week high.
13-week volatility4.8%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher16 of 268 weeks finished lower.
Best week+10.6%Week of 3 Jul.
Worst week-6.1%Week of 26 Jun.
Latest week-3.5%Week of 31 Jul.

Shape of recent returns

Strong gains5
Modest gains11
Flat weeks2
Modest losses5
Sharp losses3
Recent vol4.8%13-week weekly-return volatility.
Base vol4.0%52-week weekly-return volatility.
Up/down split17/8Count of positive and negative weeks in the 52-week window.
Average skew3.5% / -3.5%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
31 Jul 20266.95 THB-3.5%-6.11 THB0.00-206.4KOff
24 Jul 20267.20 THB-4.0%-6.08 THB0.00-31.5KOff
17 Jul 20267.50 THB7.1%-6.04 THB0.00-6.1KOff
10 Jul 20267.00 THB2.9%-5.98 THB0.00-193.6KOff
3 Jul 20266.80 THB10.6%-5.94 THB0.00-35.1KOff
26 Jun 20266.15 THB-6.1%-5.90 THB0.00-526Off
19 Jun 20266.55 THB1.6%-5.89 THB0.00-10Off
12 Jun 20266.45 THB-5.1%-5.86 THB0.00-310Off
5 Jun 20266.80 THB0.7%-5.83 THB0.00-77Off
29 May 20266.75 THB0.7%-5.78 THB0.00-64.8KOff
22 May 20266.70 THB3.9%-5.72 THB0.00-210.9KOff
15 May 20266.45 THB4.1%-5.67 THB0.00-90.5KOff
8 May 20266.20 THB4.2%-5.62 THB0.00-263.0KOff
1 May 20265.95 THB0.8%-5.58 THB0.00-147.6KOff
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.