W1PP34 SAO Week ended 31 Jul 2026

Weekly Investor Report

Name: W1PP34 weekly investor report
Creator: Sharemaestro
License: https://sharemaestro.com/data-license/

WPP plc · Communication Services · Advertising Agencies

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Latest close 20.66 BRL

13.2% latest week

Weekly setup

Mixed setup

The weekly trend is not active. Price is 10.6% above the Trend Line and sits at 37.3% of its 52-week range. The latest completed week returned 13.2%, after a 21.9% four-week move. The latest news-sentiment score is 42/100. Near-term considerations: volume confirmation is below normal.

Setup score 36 out of 100

Latest Close 20.66 BRL 31 Jul 2026

1W Return 13.2% latest completed week

4W Return 21.9% short-term follow-through

12W Return 17.1% quarterly tape

Trend Breadth 0.0% 0 of 52 weeks active

Volume Ratio 0.2x vs 13-week average

What is working

Price is above the Trend Line, keeping the weekly tape constructive.
Activity pressure is positive on the latest completed week.
Latest weekly return ranks in the strongest part of its sector group.

What could go wrong

The trend backdrop is inactive, so price action has not confirmed a constructive regime.
Price is below Fair Value, so the market is still discounting the latest tape.
Next-week expectancy is negative at 31.75% based on similar historical setup states.
Activity pressure is weak, so confirmation is not yet broad enough.

What to watch next

Trend Line remains the key weekly regime level.
Activity pressure is the gauge to monitor for confirmation or fade.
A volume ratio above 1.5x would show stronger participation in the next move.

Price follow-through 13.2% Latest completed week; four-week move 21.9%. Indicator stack 0/76 Trend and activity pressure are weighted against the latest 12-week confirmation window. Trend backdrop Active The trend backdrop defines the current weekly regime. Patient Capital Quiet Activity-pressure buy-signal status for institutional accumulation timing. Next-Week Expectancy Negative 31.75% Historical one-week expectancy contributes to the evidence score when direction is confirmed. News sentiment 42/100 4 relevant articles in the latest sentiment read.

01 · Price action

Where price is—and whether the trend supports it

The weekly trend is not active. Price is 10.6% above the Trend Line and sits at 37.3% of its 52-week range. The latest completed week returned 13.2%, after a 21.9% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value

Price Trend Line Fair Value

Position in the 52-week range

Close Trend Fair

15.54 BRL 37.3% 29.28 BRL

Range location37.3%Shows where the latest close sits between the 52-week low and high.

Trend distance10.6%Price premium or discount versus the weekly Trend Line.

Fair-value gap-44.5%Premium demand or model discount versus Sharemaestro Fair Value.

High-water gap-29.4%Distance from the latest 52-week high.

02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 0.2x the 13-week average. Participation is below its recent norm, so price strength is not receiving full volume confirmation.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction

6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul 31 Jul

Up week Down week

Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.3212-week average 0.27

12-week confirmation

Trend active0/12Active trend-backdrop weeks in the latest 12-week window.

Positive pressure11/12Weeks with constructive activity pressure in the latest 12-week window.

Positive leadership0/12Weeks with positive relative leadership in the latest 12-week window.

Activity pressure0.32Current proprietary activity-pressure read.

Buy signals0Accumulation signal count in the latest 12 weeks.

Reversal markers0No reversal markers

No recent accumulation markers. No reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is 21.9% over four weeks, 17.1% over 12 weeks, and -29.0% over one year. The current trend has remained active for 0 consecutive weeks.

Performance by holding period

1W13.2%

4W21.9%

12W17.1%

26W-5.8%

52W-29.0%

Active trend streak0 weeks

Active weeks in one year0

Trend breadth0.0%

Activity pressure vs relative leadership

Activity pressureRelative leadership

Pressure1.19Latest activity-pressure read.

Pressure change62.3%Four-week change in activity pressure.

Leadership-11.31Latest relative-leadership reading.

RS change63.0%Four-week change in relative leadership.

04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

A published fundamentals and factor snapshot is not available for this company.

Open full factor analysis

No published fundamental snapshot is available for this company.

05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Insider activity-

No recent insider transactions are stored for this company.

News sentiment42/100

Weighted news tone is neutral across 4 relevant articles.

1 positive · 1 neutral · 2 negative

Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal

06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings-No event is currently stored.

Options expected move-Nearest-chain priced movement where available.

52-week drawdown-29.4%Distance below the 52-week high.

13-week volatility6.0%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

6 Feb 6 Mar 3 Apr 1 May 29 May 26 Jun 31 Jul

Weeks higher12 of 2614 weeks finished lower.

Best week+13.2%Week of 31 Jul.

Worst week-12.2%Week of 6 Feb.

Latest week+13.2%Week of 31 Jul.

Shape of recent returns

Strong gains5

Modest gains7

Flat weeks0

Modest losses10

Sharp losses4

Recent vol6.0%13-week weekly-return volatility.

Base vol6.2%52-week weekly-return volatility.

Up/down split24/28Count of positive and negative weeks in the 52-week window.

Average skew4.3% / -4.6%Average positive week versus average negative week.

07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

SectorBR Communication Services

4-week rank4 / 55

Group average-1.4%

Trend breadth16.4%

Trend16.4%active weekly trend signals

MD43.6%positive activity pressure

RS18.2%positive relative leadership

Four-week leaders

DOTZ3 · SAO43.1%I1QY34 · SAO23.4%A1TH34 · SAO23.0%W1PP34 · SAO21.9%V1OD34 · SAO17.7%

IndustryBR Advertising Agencies

4-week rank2 / 4

Group average16.1%

Trend breadth25.0%

Trend25.0%active weekly trend signals

MD100.0%positive activity pressure

RS25.0%positive relative leadership

Four-week leaders

DOTZ3 · SAO43.1%W1PP34 · SAO21.9%O1MC34 · SAO9.1%T2TD34 · SAO-9.8%

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

Weekly tape27/100

Trend, activity pressure, participation, and risk combine to a 27/100 tape read.

Indicator analysis33/100

Latest 12-week confirmation: trend 0/12, activity pressure 11/12, relative leadership 0/12.

Activity pressure 0.32; No reversal markers Next-Week ExpectancyNegative 31.75%

Next-week expectancy is negative with a 31.75% historical one-week setup read.

Adds short-term historical context without overriding trend, activity, or relative leadership. Factors50/100

No published factor snapshot is available yet.

Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal Sentiment42/100

Weighted news tone is neutral across 4 relevant articles.

Is WPP plc (WPP) A Good Stock To Buy Now? Insiders50/100

No recent insider transaction evidence is stored.

Earnings50/100

No stored earnings event is currently attached to this ticker.

Week	Close	Return	Trend Line	Fair Value	Pressure	Leadership	Volume	Trend
31 Jul 2026	20.66 BRL	13.2%	18.68 BRL	37.23 BRL	1.19	-11.31	41	Off
24 Jul 2026	18.25 BRL	-5.3%	18.84 BRL	37.40 BRL	0.93	-21.07	5	Off
17 Jul 2026	19.28 BRL	2.8%	19.05 BRL	37.59 BRL	0.86	-18.05	390	Off
10 Jul 2026	18.75 BRL	10.6%	19.22 BRL	37.77 BRL	0.73	-23.46	177	Off
3 Jul 2026	16.95 BRL	0.4%	19.39 BRL	37.96 BRL	0.73	-30.55	73	Off
26 Jun 2026	16.88 BRL	-9.0%	19.53 BRL	38.15 BRL	0.79	-32.09	66	Off
19 Jun 2026	18.54 BRL	-2.1%	19.68 BRL	38.35 BRL	0.90	-25.12	0	Off
12 Jun 2026	18.94 BRL	5.3%	19.77 BRL	38.54 BRL	0.86	-26.27	500	Off
5 Jun 2026	17.98 BRL	-2.9%	19.81 BRL	38.72 BRL	0.67	-30.77	111	Off
29 May 2026	18.51 BRL	1.7%	19.85 BRL	38.91 BRL	0.50	-32.40	726	Off
22 May 2026	18.20 BRL	6.0%	19.91 BRL	39.09 BRL	0.21	-36.10	380	Off
15 May 2026	17.17 BRL	-2.6%	20.17 BRL	39.30 BRL	-0.08	-41.54	426	Off
8 May 2026	17.64 BRL	0.8%	20.44 BRL	39.52 BRL	-0.29	-43.55	158	Off
1 May 2026	17.50 BRL	1.6%	20.68 BRL	39.73 BRL	-0.55	-46.23	159	Off

How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.