Sharemaestro company-news research for WPP plc (W1PP34), showing current tone, evidence confidence, direct company coverage, sector and industry context, completed price response and the source headlines used on the page. Scores describe published news evidence. Confidence describes the amount, freshness, source breadth and direct company relevance of that evidence. Price context is shown separately.

SAO Brazil Insufficient evidence

Company news sentiment

Latest W1PP34 news and sentiment

WPP plc

Company headlines from the last 30 days, weighted by freshness, relevance, publisher quality and the strength of the wording. Price is shown separately.

Latest weekly closeBRL 26.88week of 25 Sep 2026
Main news subjectMarket update0/100 share of current news
News data statusHealthy0 duplicate stories removed

Current company news

No current company-news score

No company-specific headline in the last 30 days currently passes the date and relevance checks. The dash means no score; it is not a neutral observation.

Available information

Market context

+0.4% over one week, +0.4% over four weeks, trend active, and below fair value.

Why there is no score

Company coverage

No recent company story is strong enough to produce a score.

Confidence

Confidence is 0/100, below the threshold for a firm score.

โ€”/100
News scoreNo qualifying directional evidence
0/100
Confidencethin evidence
0%/100
Company news0 company stories
N/A/100
Story agreementrequires at least 2 stories

News history

Daily score and story count over 30 days

Daily weighted evidence ยท gaps mean no reading
No 30-day history yet

The chart will begin when a dated company headline passes the relevance and freshness checks.

Confidence

How reliable the score is

Separate from direction

Confidence uses the amount of news, separate publishers, direct company relevance, freshness and agreement. A high or low score is not automatically reliable.

Amount of evidence0
0 after freshness weighting
Source breadth0
0 independent publishers
Company relevance0
share tied directly to this company
Freshness0
recency-weighted evidence
Agreement0
requires at least 2 stories
Publisher mix0
less reliance on one publisher

Price and news history

Weekly price and news-score history

No current news signal

No sufficiently fresh, directly relevant company news is available for a price comparison.

26 completed price weeks14 comparable news-score weeks
One scoring method across the chart.Stored company headlines are recalculated at each weekly point with the current 30-day freshness weighting. Old published snapshots are left unchanged.
03 Apr 2026: close 15.988254, indexed 100.010 Apr 2026: close 16.357365, indexed 102.317 Apr 2026: close 17.833801, indexed 111.524 Apr 2026: close 17.231569, indexed 107.801 May 2026: close 17.503546, indexed 109.508 May 2026: close 17.639532, indexed 110.315 May 2026: close 17.17329, indexed 107.422 May 2026: close 18.202909, indexed 113.929 May 2026: close 18.513737, indexed 115.805 Jun 2026: close 17.98, indexed 112.512 Jun 2026: close 18.940001, indexed 118.519 Jun 2026: close 18.540001, indexed 116.026 Jun 2026: close 16.879999, indexed 105.603 Jul 2026: close 16.950001, indexed 106.010 Jul 2026: close 18.75, indexed 117.317 Jul 2026: close 19.280001, indexed 120.624 Jul 2026: close 18.25, indexed 114.131 Jul 2026: close 20.66, indexed 129.207 Aug 2026: close 28.02, indexed 175.314 Aug 2026: close 28.23, indexed 176.621 Aug 2026: close 27.27, indexed 170.628 Aug 2026: close 26.76, indexed 167.404 Sep 2026: close 27.030001, indexed 169.111 Sep 2026: close 25.5, indexed 159.518 Sep 2026: close 26.76, indexed 167.425 Sep 2026: close 26.879999, indexed 168.1 19 Jun 2026: news score 52, close 18.540001, 1 stories5226 Jun 2026: news score 50, close 16.879999, 1 stories03 Jul 2026: news score 50, close 16.950001, 1 stories5010 Jul 2026: news score 50, close 18.75, 1 stories17 Jul 2026: news score 50, close 19.280001, 1 stories5031 Jul 2026: news score 50, close 20.66, 1 stories07 Aug 2026: news score 47, close 28.02, 6 stories4714 Aug 2026: news score 46, close 28.23, 11 stories21 Aug 2026: news score 48, close 27.27, 16 stories4828 Aug 2026: news score 49, close 26.76, 18 stories04 Sep 2026: news score 49, close 27.030001, 24 stories4911 Sep 2026: news score 50, close 25.5, 17 stories18 Sep 2026: news score 52, close 26.76, 17 stories5225 Sep 2026: news score 50, close 26.879999, 24 stories50 Price index 185.8 138.3 90.8 News score 100 50 0
03 Apr30 Jun25 Sep
Weekly close, indexedSentiment score
26-week price+68.1%latest close 26.88
News score change-2first to latest comparable week
One-week response+0.4%Price digesting
Fair-value position-26.3%Below fair value
WeekNews scoreCloseWeekly move
25 Sep 202650BRL 26.879999+0.4%
18 Sep 202652BRL 26.76+4.9%
11 Sep 202650BRL 25.5-5.7%
04 Sep 202649BRL 27.030001+1.0%
28 Aug 202649BRL 26.76-1.9%
21 Aug 202648BRL 27.27-3.4%
14 Aug 202646BRL 28.23+0.7%
07 Aug 202647BRL 28.02+35.6%
Insufficient evidence

News subjects

What is shaping the score

Market update

News subjects will appear when current company stories are available.

Source mix

Where the evidence comes from

0/100 independence

No current publisher evidence is available.

Recurring subjects

Subjects appearing most often

Current evidence

Topic structure will appear when classified tags are present in the current feed.

Earlier readings

How the score has changed

26 comparable readings ยท 101 days
Past and present use the same method.Each point recalculates the previous 30 days of stored company headlines with today's scoring rules. The original stored snapshots remain unchanged.
Comparable move-353 to 50 ยท Broadly stable
Observed range45โ€“5450 is the neutral baseline
Evidence depth23stories at latest stored reading ยท +22
Confidence15/100Provisional ยท -15
18 Jun50 neutral27 Sep 20:11
ConstructiveBalanced or withheldCautious

Changes in the stored score

Scores are rebuilt from stored headlines with the current 30-day method. Days with no change are collapsed.

ObservedScoreMoveConfidenceStoriesStatus
27 Sep 20:1150+015/100 (-1)23 (-1)Provisional
25 Sep 23:5950-116/100 (0)24 (+1)Provisional
24 Sep 23:5951+016/100 (-1)23 (+1)Provisional
23 Sep 23:5951+017/100 (0)22 (+5)Provisional
22 Sep 23:5951+017/100 (-1)17 (+2)Provisional
21 Sep 23:5951-318/100 (-11)15 (-5)Provisional
15 Sep 23:5954+429/100 (+3)20 (+1)Provisional
14 Sep 23:5950+026/100 (+10)19 (-1)Provisional

Evidence behind the direction

What drives this reading?

0 directional stories ยท 0 publisher groups

Shares of weighted directional evidence in 0 retained current headlines. These weights already account for freshness, relevance and publisher limits; they are not additive points of the published score.

No directional evidence to attribute yet

Company news can still be read below. Influence bars appear when a current story qualifies for the directional score.

Source headlines

The news behind the score

No current company news

Only company-specific stories enter this score. The latest 30 days are shown newest first, with newer stories weighted more heavily and duplicate coverage combined.

No current company news qualifies

No company-specific headline in the last 30 days currently meets the relevance and date checks. Older readings remain in the history below.

Earlier company news

W1PP34 news archive

7 older headlines

Stored newest first for historical research. It starts after the newest three pages above and then continues through older news. Each archive page is loaded only when it is opened.

Older news is kept in the archive

There are 7 older W1PP34 headlines. Open one page at a time when you need them.

Open older archive

Provider matches checked

Provider mentions not used in the score

41 not scored

A news provider linked these stories to W1PP34, but the headline and available text are not mainly about WPP plc. They are kept here for transparency and do not affect the score, confidence, history or wider market totals.

Provider mentions are kept separate

Open the list to see which provider matches were checked and left out of W1PP34 sentiment.

Open provider mentions

How the page works

How to read the score

The score shows direction

It describes the weighted balance of qualifying headlines. A score of 50 can mean balanced news or that there is not enough evidence; the status label explains which.

Confidence is separate

Confidence measures depth, source breadth, direct relevance, freshness and agreement. It does not rise merely because the tone is extreme. This is a rule-based evidence measure, not a calibrated probability.

Price is confirmation

Weekly price response, trend and fair-value position test whether the market is accepting or rejecting the news. They never rewrite the news score.

What the page does

It measures news already published. It is not a forecast, recommendation or price target.

Evidence context