ROL NYSE Week ended 31 Jul 2026

Weekly Investor Report

Rollins Inc · Consumer Cyclical · Personal Services

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Latest close 37.97 USD
-1.5% latest week
Weekly setup

Weak trend

The weekly trend is not active. Price is -28.1% below the Trend Line and sits at 4.7% of its 52-week range. The latest completed week returned -1.5%, after a -12.5% four-week move. The latest factor snapshot indicates quality ranks strongly versus its universe; growth is moderate; valuation is expensive relative to peers. Options positioning is mixed with 31/100 conviction, while the latest news-sentiment score is 45/100. Near-term considerations: earnings are due in 88d.

Setup score 24 out of 100
Latest Close 37.97 USD 31 Jul 2026
1W Return -1.5% latest completed week
4W Return -12.5% short-term follow-through
12W Return -29.2% quarterly tape
Trend Breadth 59.6% 31 of 52 weeks active
Volume Ratio 1.5x vs 13-week average
What is working
  • No strong opportunity cluster is confirmed yet; monitor trend and activity pressure.
What could go wrong
  • The trend backdrop is inactive, so price action has not confirmed a constructive regime.
  • Price is below the Trend Line, which keeps downside pressure in focus.
  • Price is below Fair Value, so the market is still discounting the latest tape.
  • Activity pressure is negative, which weakens the current setup.
What to watch next
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through -1.5% Latest completed week; four-week move -12.5%. Indicator stack 33/29 Trend and activity pressure are weighted against the latest 12-week confirmation window. Trend backdrop Active The trend backdrop defines the current weekly regime. Patient Capital Quiet Activity-pressure buy-signal status for institutional accumulation timing. Options pressure Mixed 31/100 conviction; expected move 5.4%. News sentiment 45/100 54 relevant articles in the latest sentiment read. Event risk 88d Next report is scheduled for 28 Oct 2026; event risk rises as the date approaches.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is not active. Price is -28.1% below the Trend Line and sits at 4.7% of its 52-week range. The latest completed week returned -1.5%, after a -12.5% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 1.5x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul 31 Jul
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.0212-week average 0.04

12-week confirmation

Trend active0/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure0/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership0/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.02Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers

No recent accumulation markers. No reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is -12.5% over four weeks, -29.2% over 12 weeks, and -33.4% over one year. The current trend has remained active for 0 consecutive weeks.

Performance by holding period

1W-1.5%
4W-12.5%
12W-29.2%
26W-39.7%
52W-33.4%
Active trend streak0 weeks
Active weeks in one year31
Trend breadth59.6%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure-1.22Latest activity-pressure read.
Pressure change9.3%Four-week change in activity pressure.
Leadership-36.81Latest relative-leadership reading.
RS change-23.1%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

The latest factor snapshot indicates quality ranks strongly versus its universe; growth is moderate; valuation is expensive relative to peers.

Open full factor analysis
Factor week 26 Jul 2026 Financial statements through 30 Jun 2026 Field coverage 97% Model confidence 97%

Relative factor standing

Higher display scores are better. Each score is converted from the underlying universe rank, where rank 1 is best.

Overall factor strength11/100Blend of value, momentum, and quality. Underlying universe rank 90; rank 1 is best.
Value8/100Relative valuation strength. Underlying universe rank 93; rank 1 is best.
Quality87/100Profitability and accounting quality. Underlying universe rank 14; rank 1 is best.
Momentum12/100Medium-term price momentum. Underlying universe rank 89; rank 1 is best.
Growth72/100Revenue and earnings growth. Underlying universe rank 29; rank 1 is best.
How to read this

Quality and valuation are separate questions

A strong company can still carry a demanding valuation. This report shows profitability, growth, balance-sheet strength, and the price paid for those characteristics separately.

Valuation

How much investors are paying for earnings, sales, and cash flow.

P/E
34.9x
Price divided by trailing earnings.
Price / sales
4.7x
Market value relative to trailing revenue.
EV / EBITDA
22.6x
Enterprise value relative to operating cash earnings.
Free-cash-flow yield
3.4%
Free cash flow as a share of enterprise value.

Business quality

Margins and the return generated on invested capital.

Gross margin
50.7%
Gross profit retained from each unit of revenue.
Operating margin
18.7%
Operating profit retained from revenue.
Free-cash-flow margin
17.2%
Free cash flow generated from revenue.
Return on invested capital
22.9%
Operating return generated on invested capital.

Growth and financial strength

Recent business growth and accounting strength.

Revenue growth
9.9%
Latest one-year revenue growth.
EPS growth
8.7%
Latest one-year earnings-per-share growth.
Free-cash-flow growth
-1.2%
Latest one-year free-cash-flow growth.
Piotroski F-score
5/9
Nine-point accounting-strength checklist.

Shareholder return and balance sheet

Cash returned to owners and financial leverage.

Dividend yield
1.9%
Cash dividends relative to market value.
Buyback yield
1.3%
Net share repurchases relative to market value.
Shareholder yield
3.2%
Dividend yield plus net buyback yield.
Net debt / EBITDA
1.2x
Balance-sheet debt relative to operating cash earnings.
05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Options positioningMixed

ROL shows mixed options pressure with a 31/100 conviction score, put-call volume ratio of 0.86, expected move of 5.4%, and Sharemaestro trend signal inactive.

Conviction31/100
Expected move5.4%
Put/call volume0.86
Pressure12
Speculation41
Volatility45
Trend agreement49
Open options detail
Insider activity11 / 3

11 acquisitions and 3 disposals in the latest 180-day insider tape.

Acquisitions / disposals over the latest 180 days. Insider activity is context, not a stand-alone signal.
News sentiment45/100

Weighted news tone is neutral across 54 relevant articles.

7 positive · 26 neutral · 21 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings88dNext report is scheduled for 28 Oct 2026; event risk rises as the date approaches.
Options expected move5.4%Nearest-chain priced movement where available.
52-week drawdown-42.2%Distance below the 52-week high.
13-week volatility4.7%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher11 of 2615 weeks finished lower.
Best week+5.7%Week of 20 Feb.
Worst week-14.5%Week of 24 Jul.
Latest week-1.5%Week of 31 Jul.

Shape of recent returns

Strong gains1
Modest gains10
Flat weeks0
Modest losses9
Sharp losses6
Recent vol4.7%13-week weekly-return volatility.
Base vol3.7%52-week weekly-return volatility.
Up/down split27/25Count of positive and negative weeks in the 52-week window.
Average skew1.8% / -3.4%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

Weekly tape28/100

Trend, activity pressure, participation, and risk combine to a 28/100 tape read.

 Indicator analysis9/100

Latest 12-week confirmation: trend 0/12, activity pressure 0/12, relative leadership 0/12.

Activity pressure 0.02; No reversal markers Factors29/100

O'Shaughnessy factor stack blends value, quality, momentum, and confidence.

Buyback Yield rank 28; Small Cap Core rank 94 Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal Options45/100

ROL shows mixed options pressure with a 31/100 conviction score, put-call volume ratio of 0.86, expected move of 5.4%, and Sharemaestro trend signal inactive.

Mixed · Options-market disagreement · Expected move 5.4% Sentiment45/100

Weighted news tone is neutral across 54 relevant articles.

Enterprise value to EBIT forward of Rollins, Inc. – NYSE:ROL Insiders11 / 3

11 acquisitions and 3 disposals in the latest 180-day insider tape.

 Earnings88d

Next report is scheduled for 28 Oct 2026; event risk rises as the date approaches.
WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
31 Jul 202637.97 USD-1.5%52.80 USD49.21 USD-1.22-36.8134.9MOff
24 Jul 202638.56 USD-14.5%53.48 USD49.21 USD-1.26-35.7744.7MOff
17 Jul 202645.11 USD1.4%54.21 USD49.21 USD-1.25-25.9821.0MOff
10 Jul 202644.47 USD2.5%54.69 USD49.20 USD-1.32-28.6324.3MOff
3 Jul 202643.38 USD0.3%55.20 USD49.19 USD-1.34-29.9118.3MOff
26 Jun 202643.27 USD-3.8%55.78 USD49.18 USD-1.31-29.1026.4MOff
19 Jun 202644.96 USD-4.7%56.38 USD49.16 USD-1.29-28.6016.8MOff
12 Jun 202647.19 USD0.2%56.88 USD49.13 USD-1.09-24.9621.5MOff
5 Jun 202647.10 USD-1.1%57.23 USD49.08 USD-1.05-25.2130.7MOff
29 May 202647.60 USD-11.0%57.60 USD49.03 USD-1.02-26.8424.9MOff
22 May 202653.46 USD0.1%57.91 USD48.98 USD-0.98-17.2713.6MOff
15 May 202653.42 USD-0.4%58.00 USD48.88 USD-0.95-17.0916.1MOff
8 May 202653.64 USD-1.7%58.06 USD48.79 USD-0.92-17.0012.8MOff
1 May 202654.59 USD-3.2%58.15 USD48.71 USD-0.93-14.0611.9MOff
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.