HEPS NASDAQ Week ended 31 Jul 2026

Weekly Investor Report

D-MARKET Electronic Services & Trading ADR · Consumer Cyclical · Internet Retail

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Latest close 2.95 USD
4.8% latest week
Weekly setup

Constructive, but selective

The weekly trend is active. Price is 6.4% above the Trend Line and sits at 67.8% of its 52-week range. The latest completed week returned 4.8%, after a 0.3% four-week move. The latest factor snapshot indicates quality is middle-of-the-pack; growth ranks strongly; valuation is inexpensive relative to peers. Options positioning is mixed with 34/100 conviction, while the latest news-sentiment score is 49/100. Near-term considerations: volume confirmation is below normal; earnings are due in 4d.

Setup score 49 out of 100
Latest Close 2.95 USD 31 Jul 2026
1W Return 4.8% latest completed week
4W Return 0.3% short-term follow-through
12W Return 4.6% quarterly tape
Trend Breadth 42.3% 22 of 52 weeks active
Volume Ratio 0.3x vs 13-week average
What is working
  • The trend backdrop is active with a 21-week active streak.
  • Price is above the Trend Line, keeping the weekly tape constructive.
  • Price is above Fair Value, showing premium demand versus the model.
  • Activity pressure is positive on the latest completed week.
What could go wrong
  • Next-week expectancy is negative at 43.59% based on similar historical setup states.
What to watch next
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through 4.8% Latest completed week; four-week move 0.3%. Indicator stack 68/61 Trend and activity pressure are weighted against the latest 12-week confirmation window. Trend backdrop Active The trend backdrop defines the current weekly regime. Patient Capital Quiet Activity-pressure buy-signal status for institutional accumulation timing. Next-Week Expectancy Negative 43.59% Historical one-week expectancy contributes to the evidence score when direction is confirmed. Options pressure Mixed 34/100 conviction; expected move 44.2%. News sentiment 49/100 17 relevant articles in the latest sentiment read. Event risk 4d Next report is scheduled for 06 Aug 2026; event risk rises as the date approaches.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is active. Price is 6.4% above the Trend Line and sits at 67.8% of its 52-week range. The latest completed week returned 4.8%, after a 0.3% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 0.3x the 13-week average. Participation is below its recent norm, so price strength is not receiving full volume confirmation.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul 31 Jul
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.7312-week average 0.58

12-week confirmation

Trend active12/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure10/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership0/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.73Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers

No recent accumulation markers. No reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is 0.3% over four weeks, 4.6% over 12 weeks, and 12.6% over one year. The current trend has remained active for 21 consecutive weeks.

Performance by holding period

1W4.8%
4W0.3%
12W4.6%
26W5.7%
52W12.6%
Active trend streak21 weeks
Active weeks in one year22
Trend breadth42.3%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure0.64Latest activity-pressure read.
Pressure change-7.2%Four-week change in activity pressure.
Leadership-0.92Latest relative-leadership reading.
RS change83.6%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

The latest factor snapshot indicates quality is middle-of-the-pack; growth ranks strongly; valuation is inexpensive relative to peers.

Open full factor analysis
Factor week 26 Jul 2026 Financial statements through 31 Mar 2026 Field coverage 82% Model confidence 78%

Relative factor standing

Higher display scores are better. Each score is converted from the underlying universe rank, where rank 1 is best.

Overall factor strength74/100Blend of value, momentum, and quality. Underlying universe rank 27; rank 1 is best.
Value94/100Relative valuation strength. Underlying universe rank 7; rank 1 is best.
Quality22/100Profitability and accounting quality. Underlying universe rank 79; rank 1 is best.
Momentum35/100Medium-term price momentum. Underlying universe rank 66; rank 1 is best.
Growth86/100Revenue and earnings growth. Underlying universe rank 15; rank 1 is best.
How to read this

Quality and valuation are separate questions

A strong company can still carry a demanding valuation. This report shows profitability, growth, balance-sheet strength, and the price paid for those characteristics separately.

Valuation

How much investors are paying for earnings, sales, and cash flow.

P/E
-
Price divided by trailing earnings.
Price / sales
0.0x
Market value relative to trailing revenue.
EV / EBITDA
0.5x
Enterprise value relative to operating cash earnings.
Free-cash-flow yield
496.0%
Free cash flow as a share of enterprise value.

Business quality

Margins and the return generated on invested capital.

Gross margin
36.2%
Gross profit retained from each unit of revenue.
Operating margin
-1.4%
Operating profit retained from revenue.
Free-cash-flow margin
5.5%
Free cash flow generated from revenue.
Return on invested capital
-
Operating return generated on invested capital.

Growth and financial strength

Recent business growth and accounting strength.

Revenue growth
48.4%
Latest one-year revenue growth.
EPS growth
-
Latest one-year earnings-per-share growth.
Free-cash-flow growth
65.9%
Latest one-year free-cash-flow growth.
Piotroski F-score
4/9
Nine-point accounting-strength checklist.

Shareholder return and balance sheet

Cash returned to owners and financial leverage.

Dividend yield
0.0%
Cash dividends relative to market value.
Buyback yield
-
Net share repurchases relative to market value.
Shareholder yield
0.0%
Dividend yield plus net buyback yield.
Net debt / EBITDA
-2.6x
Balance-sheet debt relative to operating cash earnings.
05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Options positioningMixed

HEPS shows mixed options pressure with a 34/100 conviction score, put-call volume ratio of n/a, expected move of 44.2%, and Sharemaestro trend signal active.

Conviction34/100
Expected move44.2%
Put/call volume
Pressure7
Speculation0
Volatility96
Trend agreement83
Open options detail
Insider activity-

No recent insider transactions are stored for this company.

News sentiment49/100

Weighted news tone is neutral across 17 relevant articles.

4 positive · 10 neutral · 3 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings4dNext report is scheduled for 06 Aug 2026; event risk rises as the date approaches.
Options expected move44.2%Nearest-chain priced movement where available.
52-week drawdown-11.4%Distance below the 52-week high.
13-week volatility4.7%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher15 of 2610 weeks finished lower.
Best week+7.9%Week of 6 Mar.
Worst week-9.3%Week of 20 Mar.
Latest week+4.8%Week of 31 Jul.

Shape of recent returns

Strong gains5
Modest gains10
Flat weeks1
Modest losses7
Sharp losses3
Recent vol4.7%13-week weekly-return volatility.
Base vol7.6%52-week weekly-return volatility.
Up/down split28/23Count of positive and negative weeks in the 52-week window.
Average skew4.6% / -4.5%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

Weekly tape50/100

Trend, activity pressure, participation, and risk combine to a 50/100 tape read.

 Indicator analysis64/100

Latest 12-week confirmation: trend 12/12, activity pressure 10/12, relative leadership 0/12.

Activity pressure 0.73; No reversal markers Next-Week ExpectancyNegative 43.59%

Next-week expectancy is negative with a 43.59% historical one-week setup read.

Adds short-term historical context without overriding trend, activity, or relative leadership. Factors56/100

O'Shaughnessy factor stack blends value, quality, momentum, and confidence.

Buyback Yield rank 50; Small Cap Core rank 7 Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal Options55/100

HEPS shows mixed options pressure with a 34/100 conviction score, put-call volume ratio of n/a, expected move of 44.2%, and Sharemaestro trend signal active.

Mixed · Options-market disagreement · Expected move 44.2% Sentiment49/100

Weighted news tone is neutral across 17 relevant articles.

D-MARKET Electronic Services & Trading (NASDAQ:HEPS) Stock Price Up 0.7% - Time to Buy? Insiders50/100

No recent insider transaction evidence is stored.

 Earnings4d

Next report is scheduled for 06 Aug 2026; event risk rises as the date approaches.
WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
31 Jul 20262.95 USD4.8%2.77 USD2.44 USD0.64-0.92449.2KOn
24 Jul 20262.81 USD-1.9%2.76 USD2.43 USD0.76-5.13468.6KOn
17 Jul 20262.87 USD-3.4%2.75 USD2.42 USD1.06-4.96523.3KOn
10 Jul 20262.97 USD1.0%2.76 USD2.42 USD1.02-5.96588.8KOn
3 Jul 20262.94 USD1.4%2.74 USD2.41 USD0.69-5.64691.3KOn
26 Jun 20262.90 USD3.6%2.73 USD2.40 USD0.30-6.501.8MOn
19 Jun 20262.80 USD0.0%2.71 USD2.39 USD0.03-14.102.5MOn
12 Jun 20262.80 USD6.5%2.69 USD2.39 USD-0.00-12.45967.9KOn
5 Jun 20262.63 USD-7.4%2.67 USD2.38 USD-0.03-16.431.6MOn
29 May 20262.84 USD4.0%2.66 USD2.37 USD0.20-14.30893.7KOn
22 May 20262.73 USD6.6%2.65 USD2.36 USD0.20-15.712.8MOn
15 May 20262.56 USD-9.2%2.65 USD2.35 USD0.11-20.602.3MOn
8 May 20262.82 USD0.7%2.65 USD2.33 USD0.24-13.381.6MOn
1 May 20262.80 USD0.4%2.64 USD2.32 USD0.14-9.801.3MOn
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.