AMZN BUE Week ended 31 Jul 2026

Weekly Investor Report

Amazon.com, Inc. · Consumer Cyclical · Internet Retail

Latest close 2,978 ARS
15.2% latest week
Weekly setup

Constructive, but selective

The weekly trend is active. Price is 19.8% above the Trend Line and sits at 99.3% of its 52-week range. The latest completed week returned 15.2%, after a 10.4% four-week move. The latest news-sentiment score is 50/100. Near-term considerations: price is close to its 52-week high.

Setup score 68 out of 100
Latest Close 2,978 ARS 31 Jul 2026
1W Return 15.2% latest completed week
4W Return 10.4% short-term follow-through
12W Return 5.9% quarterly tape
Trend Breadth 75.0% 39 of 52 weeks active
Volume Ratio 3.2x vs 13-week average
What is working
  • The trend backdrop is active with a 12-week active streak.
  • Price is above the Trend Line, keeping the weekly tape constructive.
  • Price is above Fair Value, showing premium demand versus the model.
  • Activity pressure is positive on the latest completed week.
What could go wrong
  • 3 reversal markers appear in the recent smart-money tape.
What to watch next
  • Price is close to its 52-week high; watch for continuation or exhaustion.
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is active. Price is 19.8% above the Trend Line and sits at 99.3% of its 52-week range. The latest completed week returned 15.2%, after a 10.4% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 3.2x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul 31 Jul
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.7412-week average 0.67

12-week confirmation

Trend active12/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure12/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership2/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.74Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers33 reversal markers

No recent accumulation markers. 3 reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is 10.4% over four weeks, 5.9% over 12 weeks, and 45.6% over one year. The current trend has remained active for 12 consecutive weeks.

Performance by holding period

1W15.2%
4W10.4%
12W5.9%
26W18.6%
52W45.6%
Active trend streak12 weeks
Active weeks in one year39
Trend breadth75.0%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure0.07Latest activity-pressure read.
Pressure change-51.6%Four-week change in activity pressure.
Leadership-0.17Latest relative-leadership reading.
RS change97.8%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

A published fundamentals and factor snapshot is not available for this company.

Open full factor analysis

No published fundamental snapshot is available for this company.

05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Insider activity-

No recent insider transactions are stored for this company.

News sentiment50/100

Weighted news tone is neutral across 1 relevant articles.

0 positive · 1 neutral · 0 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-0.3%Distance below the 52-week high.
13-week volatility6.0%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher15 of 2611 weeks finished lower.
Best week+15.2%Week of 31 Jul.
Worst week-14.6%Week of 6 Feb.
Latest week+15.2%Week of 31 Jul.

Shape of recent returns

Strong gains7
Modest gains8
Flat weeks0
Modest losses6
Sharp losses5
Recent vol6.0%13-week weekly-return volatility.
Base vol5.3%52-week weekly-return volatility.
Up/down split30/22Count of positive and negative weeks in the 52-week window.
Average skew4.3% / -3.9%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
31 Jul 20262,978 ARS15.2%2,486 ARS1,785 ARS0.07-0.1711.1MOn
24 Jul 20262,585 ARS-4.7%2,467 ARS1,770 ARS0.06-13.123.3MOn
17 Jul 20262,712 ARS1.4%2,464 ARS1,756 ARS0.12-6.765.0MOn
10 Jul 20262,675 ARS-0.8%2,456 ARS1,742 ARS0.12-10.551.7MOn
3 Jul 20262,698 ARS8.9%2,446 ARS1,728 ARS0.14-7.796.8MOn
26 Jun 20262,478 ARS-5.3%2,437 ARS1,714 ARS0.03-13.43723.9KOn
19 Jun 20262,618 ARS5.4%2,437 ARS1,701 ARS0.28-13.43178.2KOn
12 Jun 20262,484 ARS-3.7%2,426 ARS1,687 ARS0.50-19.401.6MOn
5 Jun 20262,580 ARS-7.4%2,425 ARS1,674 ARS0.77-9.16561.7KOn
29 May 20262,788 ARS1.5%2,421 ARS1,660 ARS0.96-4.372.3MOn
22 May 20262,745 ARS1.1%2,414 ARS1,645 ARS1.035.053.7MOn
15 May 20262,715 ARS-3.5%2,404 ARS1,630 ARS1.069.834.3MOn
8 May 20262,812 ARS2.2%2,389 ARS1,615 ARS0.9711.924.2MOff
1 May 20262,752 ARS0.6%2,373 ARS1,600 ARS0.767.725.0MOff
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.