- The trend backdrop is active with a 11-week active streak.
- Price is above the Trend Line, keeping the weekly tape constructive.
- Price is above Fair Value, showing premium demand versus the model.
- Volume is elevated versus the 13-week average, confirming attention.
AMZN
MEX
Week ended 31 Jul 2026
Weekly Investor Report
Amazon.com, Inc. · Consumer Cyclical · Internet Retail
Latest close
4,705 MXN
15.8%
latest week
Weekly setup
Constructive, but selective
The weekly trend is active. Price is 13.5% above the Trend Line and sits at 91.3% of its 52-week range. The latest completed week returned 15.8%, after a 10.8% four-week move. The latest news-sentiment score is 50/100. Near-term considerations: price is close to its 52-week high.
Setup score
68
out of 100
Latest Close
4,705 MXN
31 Jul 2026
1W Return
15.8%
latest completed week
4W Return
10.8%
short-term follow-through
12W Return
0.2%
quarterly tape
Trend Breadth
51.9%
27 of 52 weeks active
Volume Ratio
2.3x
vs 13-week average
- Activity pressure is negative, which weakens the current setup.
- 3 reversal markers appear in the recent smart-money tape.
- Price is close to its 52-week high; watch for continuation or exhaustion.
- Trend Line remains the key weekly regime level.
- Activity pressure is the gauge to monitor for confirmation or fade.
- A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through
15.8%
Latest completed week; four-week move 10.8%.
Indicator stack
67/43
Trend and activity pressure are weighted against the latest 12-week confirmation window.
Trend backdrop
Active
The trend backdrop defines the current weekly regime.
Patient Capital
Quiet
Activity-pressure buy-signal status for institutional accumulation timing.
News sentiment
50/100
1 relevant articles in the latest sentiment read.
01 · Price action
Study the full chart
Where price is—and whether the trend supports it
The weekly trend is active. Price is 13.5% above the Trend Line and sits at 91.3% of its 52-week range. The latest completed week returned 15.8%, after a 10.8% four-week move.
52-week price path
Price vs Trend Line and Fair Value
Price
Trend Line
Fair Value
02 · Volume and demand
Is real participation confirming the move?
Latest weekly volume is 2.3x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.
26-week volume confirmation
Bar height shows volume; colour shows the weekly price direction
6 Feb
13 Feb
20 Feb
27 Feb
6 Mar
13 Mar
20 Mar
27 Mar
3 Apr
10 Apr
17 Apr
24 Apr
1 May
8 May
15 May
22 May
29 May
5 Jun
12 Jun
19 Jun
26 Jun
3 Jul
10 Jul
17 Jul
24 Jul
31 Jul
Up week
Down week
Demand beneath price
Activity pressure and institutional-style signals
These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.
Activity pressure path
Latest 0.5412-week average 0.58
12-week confirmation
Trend active11/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure6/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership7/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.54Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers33 reversal markers
No recent accumulation markers. 3 reversal markers.
03 · Momentum and leadership
Is performance persistent—and is the stock leading?
Performance is 10.8% over four weeks, 0.2% over 12 weeks, and 15.7% over one year. The current trend has remained active for 11 consecutive weeks.
Performance by holding period
Active trend streak11 weeks
Active weeks in one year27
Trend breadth51.9%
Activity pressure vs relative leadership
Activity pressureRelative leadership
Pressure-0.25Latest activity-pressure read.
Pressure change-37.5%Four-week change in activity pressure.
Leadership9.94Latest relative-leadership reading.
RS change595.0%Four-week change in relative leadership.
04 · Fundamentals and valuation
Open full factor analysis
What investors are paying for—and the quality behind it
A published fundamentals and factor snapshot is not available for this company.
No published fundamental snapshot is available for this company.
05 · Ownership, options, and sentiment
What other market participants are doing
Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.
Insider activity-
No recent insider transactions are stored for this company.
News sentiment50/100
Weighted news tone is neutral across 1 relevant articles.
0 positive · 1 neutral · 0 negativePatient CapitalQuiet
Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal
06 · Catalysts and risk
What can move the shares—and how volatile the path has been
Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.
Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-2.6%Distance below the 52-week high.
13-week volatility6.0%Standard deviation of weekly returns.
Weekly gains and losses
Latest 26 completed weeksEach bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.
6 Feb
6 Mar
3 Apr
1 May
29 May
26 Jun
31 Jul
Weeks higher16 of 2610 weeks finished lower.
Best week+15.8%Week of 31 Jul.
Worst week-13.4%Week of 6 Feb.
Latest week+15.8%Week of 31 Jul.
Shape of recent returns
Strong gains7
Modest gains9
Flat weeks0
Modest losses4
Sharp losses6
Recent vol6.0%13-week weekly-return volatility.
Base vol5.0%52-week weekly-return volatility.
Up/down split28/24Count of positive and negative weeks in the 52-week window.
Average skew3.9% / -3.7%Average positive week versus average negative week.
07 · Sector and peer context
Is this stock leading—or simply moving with its group?
Sector and industry breadth distinguish company-specific strength from a broad group move.
SectorMX Consumer Cyclical
4-week rank15 / 97
Group average0.9%
Trend breadth25.8%
Trend25.8%active weekly trend signals
MD53.6%positive activity pressure
RS27.8%positive relative leadership
Four-week leaders
IndustryMX Internet Retail
4-week rank4 / 13
Group average6.0%
Trend breadth30.8%
Trend30.8%active weekly trend signals
MD61.5%positive activity pressure
RS30.8%positive relative leadership
Four-week leaders
08 · Evidence and weekly data
The underlying research record
Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.
Weekly tape65/100
Trend, activity pressure, participation, and risk combine to a 65/100 tape read.
Indicator analysis57/100Latest 12-week confirmation: trend 11/12, activity pressure 6/12, relative leadership 7/12.
Activity pressure 0.54; 3 reversal markers Factors50/100No published factor snapshot is available yet.
Patient CapitalQuietActivity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal Sentiment50/100Weighted news tone is neutral across 1 relevant articles.
Amazon.com, Inc. (AMZN): An AI Stock That Broke The Internet This Week Insiders50/100No recent insider transaction evidence is stored.
Earnings50/100No stored earnings event is currently attached to this ticker.
| Week | Close | Return | Trend Line | Fair Value | Pressure | Leadership | Volume | Trend |
|---|---|---|---|---|---|---|---|---|
| 31 Jul 2026 | 4,705 MXN | 15.8% | 4,147 MXN | 3,670 MXN | -0.25 | 9.94 | 117.0K | On |
| 24 Jul 2026 | 4,063 MXN | -6.3% | 4,125 MXN | 3,655 MXN | -0.36 | -4.30 | 30.9K | On |
| 17 Jul 2026 | 4,336 MXN | 0.9% | 4,128 MXN | 3,643 MXN | -0.26 | 1.32 | 73.3K | On |
| 10 Jul 2026 | 4,298 MXN | 1.2% | 4,121 MXN | 3,629 MXN | -0.24 | 0.34 | 37.7K | On |
| 3 Jul 2026 | 4,245 MXN | 5.6% | 4,116 MXN | 3,616 MXN | -0.18 | -2.01 | 54.9K | On |
| 26 Jun 2026 | 4,019 MXN | -5.1% | 4,113 MXN | 3,603 MXN | -0.07 | -7.69 | 18.2K | On |
| 19 Jun 2026 | 4,236 MXN | 3.1% | 4,122 MXN | 3,592 MXN | 0.27 | -3.76 | 352 | On |
| 12 Jun 2026 | 4,107 MXN | -5.0% | 4,117 MXN | 3,579 MXN | 0.54 | -7.28 | 20.4K | On |
| 5 Jun 2026 | 4,325 MXN | -8.2% | 4,123 MXN | 3,566 MXN | 0.79 | 0.04 | 4.2K | On |
| 29 May 2026 | 4,709 MXN | 1.9% | 4,130 MXN | 3,552 MXN | 1.02 | 4.91 | 52.8K | On |
| 22 May 2026 | 4,620 MXN | 0.9% | 4,124 MXN | 3,536 MXN | 1.05 | 3.30 | 63.9K | On |
| 15 May 2026 | 4,580 MXN | -2.4% | 4,108 MXN | 3,520 MXN | 1.12 | 2.98 | 55.0K | Off |
| 8 May 2026 | 4,695 MXN | 1.2% | 4,086 MXN | 3,504 MXN | 1.07 | 2.67 | 139.2K | Off |
| 1 May 2026 | 4,638 MXN | 1.0% | 4,064 MXN | 3,486 MXN | 0.91 | 4.43 | 67.0K | Off |
How to use this report
This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.