What the company does
BRC Inc. (Ticker: BRCC) is an innovative specialty coffee brand that focuses on high-quality, ethically sourced products, while catering specifically to service members and veterans. The company's strategic direct-to-consumer model, along with an expanding retail footprint, fosters strong customer loyalty and solidifies its competitive edge. BRCC's dedication to cutting-edge marketing strategies and continual product innovation positions it favorably in the evolving food and beverage landscape, making it a compelling investment opportunity for institutional investors seeking growth in the specialty coffee sector.
What the weekly tape is saying
BRCC closed the latest completed week at 1.36 USD. The 4-week return is -15.0% and the 12-week return is 60.0%. Trend Signal is active, Market Dynamics is 1.32. Setup signature: Risk-first tape with a 37/100 composite read.
A compressed read of the whole setup
The radar blends trend persistence, momentum, Market Dynamics, Relative Strength, volume confirmation, and risk control into one weekly cockpit.
Scoreboard
16-week signal tape
Price, Trend Line, and Fair Value
Weekly price context with the latest close, trend position, Fair Value gap, drawdown, and 52-week range location.
52-week price path
Price map
- Trend Line
- 1.07 USD
- Vs Trend Line
- 27.1%
- Fair Value
- 2.92 USD
- Vs Fair Value
- -53.4%
- 52W High
- 2.10 USD
- 52W Low
- 0.60 USD
- Drawdown
- -35.2%
- Range Position
- 50.7%
Returns and trend persistence
Return windows separate the latest week from short-term and medium-term follow-through.
Return windows
Trend read
- Active Streak
- 3 weeks
- 52W Active Weeks
- 3
- 52W Active Breadth
- 5.8%
- Sector Scope
- US Consumer Defensive
- Sector Rank
- 68 of 238
- Sector Percentile
- 71.7%
Sector and industry pulse
Peer breadth helps separate a stock-specific move from a broader group rotation.
US Consumer Defensive
- Tracked Peers
- 100
- 4W Rank
- - of 100
- Avg 1W
- 3.3%
- Avg 4W
- 4.0%
- Trend Breadth
- 49.0%
- Positive MD
- 36.0%
US Packaged Foods
- Tracked Peers
- 62
- 4W Rank
- 51 of 62
- Avg 1W
- 1.9%
- Avg 4W
- -0.7%
- Trend Breadth
- 25.8%
- Positive RS
- 14.5%
Pressure, Relative Strength, and expectation
Market Dynamics and Relative Strength show whether buying pressure and relative leadership are confirming the price move.
Dynamics path
Signal state
- Market Dynamics
- 1.32
- 4W MD Change
- -4.8%
- Relative Strength
- -2.23
- 4W RS Change
- -119.7%
- Expectation
- Negative
- Probability
- 44.42%
Participation and confirmation
Volume tells us whether the latest weekly move is being confirmed by unusual participation.
52-week volume profile
Volume map
- Latest Volume
- 4.4M
- 13W Average
- 5.4M
- 52W Average
- 4.5M
- Vs 13W
- 0.8x
- Vs 52W
- 1.0x
Volatility, downside weeks, and return shape
A compact risk profile shows whether the move is steady, volatile, or being driven by sharp one-week jumps.
26-week return distribution
Risk map
- 13W Volatility
- 14.1%
- 52W Volatility
- 11.2%
- Upside Weeks
- 24
- Downside Weeks
- 28
- Downside Breadth
- 53.8%
- Avg Gain / Loss
- 9.5% / -7.4%
Classification, opportunities, risks, and watch points
Top-level read across company classification, constructive evidence, caution points, and the next things that matter.
Classification
- Exchange
- NYSE
- Country
- US
- Sector
- Consumer Defensive
- Industry
- Packaged Foods
- Currency
- USD
- Market Cap
- 199.5M
Opportunity signals
- Trend Signal is active with a 3-week active streak.
- Price is above the Trend Line, keeping the weekly tape constructive.
- Market Dynamics is positive on the latest completed week.
Risk signals
- Price is below Fair Value, so the market is still discounting the latest tape.
- The share remains more than 20% below its 52-week high.
Watch next
- Trend Line remains the key weekly regime level.
- Market Dynamics is the pressure gauge to monitor for confirmation or fade.
- A volume ratio above 1.5x would show stronger participation in the next move.
Recent completed weeks
The latest weekly rows behind the report snapshot.
| Week | Close | Return | Trend | Fair Value | MD | RS | Volume | Signal |
|---|---|---|---|---|---|---|---|---|
| 12 Jun 2026 | 1.36 USD | 5.4% | 1.07 USD | 2.92 USD | 1.32 | -2.23 | 4.4M | On |
| 5 Jun 2026 | 1.29 USD | -21.3% | 1.07 USD | 2.94 USD | 1.48 | -7.41 | 10.0M | On |
| 29 May 2026 | 1.64 USD | -4.7% | 1.07 USD | 2.97 USD | 1.58 | 13.55 | 7.6M | On |
| 22 May 2026 | 1.72 USD | 7.5% | 1.05 USD | 2.99 USD | 1.47 | 19.73 | 8.7M | Off |
| 15 May 2026 | 1.60 USD | 23.1% | 1.04 USD | 3.02 USD | 1.39 | 11.34 | 6.1M | Off |
| 8 May 2026 | 1.30 USD | 19.3% | 1.04 USD | 3.04 USD | 1.20 | -10.40 | 15.5M | Off |
| 1 May 2026 | 1.09 USD | -6.0% | 1.04 USD | 3.07 USD | 0.86 | -23.96 | 2.4M | Off |
| 24 Apr 2026 | 1.16 USD | 31.4% | 1.05 USD | 3.10 USD | 0.62 | -20.30 | 3.7M | Off |
| 17 Apr 2026 | 0.88 USD | 9.4% | 1.07 USD | 3.12 USD | 0.21 | -40.47 | 2.0M | Off |
| 10 Apr 2026 | 0.81 USD | 1.1% | 1.09 USD | 3.15 USD | 0.01 | -44.58 | 1.4M | Off |
| 2 Apr 2026 | 0.80 USD | 6.8% | 1.12 USD | 3.18 USD | 0.01 | -44.63 | 2.2M | Off |
| 27 Mar 2026 | 0.75 USD | -12.1% | 1.14 USD | 3.20 USD | -0.15 | -47.66 | 3.0M | Off |
| 20 Mar 2026 | 0.85 USD | -6.6% | 1.17 USD | 3.23 USD | -0.35 | -43.10 | 3.0M | Off |
| 13 Mar 2026 | 0.91 USD | 16.0% | 1.19 USD | 3.26 USD | -0.67 | -41.48 | 5.7M | Off |