AMZN01 SET Week ended 31 Jul 2026

Weekly Investor Report

Amazon.com, Inc. · Consumer Cyclical · Internet Retail

Latest close 26.00 THB
11.1% latest week
Weekly setup

Constructive, but selective

The weekly trend is active. Price is 15.1% above the Trend Line and sits at 91.3% of its 52-week range. The latest completed week returned 11.1%, after a 9.7% four-week move. The latest news-sentiment score is 50/100. Near-term considerations: price is close to its 52-week high.

Setup score 51 out of 100
Latest Close 26.00 THB 31 Jul 2026
1W Return 11.1% latest completed week
4W Return 9.7% short-term follow-through
12W Return 0.0% quarterly tape
Trend Breadth 34.6% 18 of 52 weeks active
Volume Ratio 1.3x vs 13-week average
What is working
  • The trend backdrop is active with a 13-week active streak.
  • Price is above the Trend Line, keeping the weekly tape constructive.
  • Price is above Fair Value, showing premium demand versus the model.
  • Activity pressure is constructive, supporting the smart-money activity read.
What could go wrong
  • Activity pressure is negative, which weakens the current setup.
  • Next-week expectancy is negative at 42.00% based on similar historical setup states.
  • 2 reversal markers appear in the recent smart-money tape.
What to watch next
  • Price is close to its 52-week high; watch for continuation or exhaustion.
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is active. Price is 15.1% above the Trend Line and sits at 91.3% of its 52-week range. The latest completed week returned 11.1%, after a 9.7% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 1.3x the 13-week average. Participation is around or above normal and provides reasonable confirmation.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul 31 Jul
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.6712-week average 0.69

12-week confirmation

Trend active12/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure8/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership2/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.67Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers22 reversal markers

No recent accumulation markers. 2 reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is 9.7% over four weeks, 0.0% over 12 weeks, and 24.4% over one year. The current trend has remained active for 13 consecutive weeks.

Performance by holding period

1W11.1%
4W9.7%
12W0.0%
26W17.1%
52W24.4%
Active trend streak13 weeks
Active weeks in one year18
Trend breadth34.6%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure-0.13Latest activity-pressure read.
Pressure change-1142.1%Four-week change in activity pressure.
Leadership-0.10Latest relative-leadership reading.
RS change98.9%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

A published fundamentals and factor snapshot is not available for this company.

Open full factor analysis

No published fundamental snapshot is available for this company.

05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Insider activity-

No recent insider transactions are stored for this company.

News sentiment50/100

Weighted news tone is neutral across 2 relevant articles.

0 positive · 2 neutral · 0 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-2.8%Distance below the 52-week high.
13-week volatility4.4%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher15 of 2610 weeks finished lower.
Best week+13.9%Week of 10 Apr.
Worst week-13.5%Week of 6 Feb.
Latest week+11.1%Week of 31 Jul.

Shape of recent returns

Strong gains6
Modest gains9
Flat weeks1
Modest losses6
Sharp losses4
Recent vol4.4%13-week weekly-return volatility.
Base vol4.9%52-week weekly-return volatility.
Up/down split29/21Count of positive and negative weeks in the 52-week window.
Average skew3.9% / -4.0%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
31 Jul 202626.00 THB11.1%22.60 THB21.98 THB-0.13-0.10252.9KOn
24 Jul 202623.40 THB-3.7%22.45 THB21.91 THB-0.16-11.2230.9KOn
17 Jul 202624.30 THB0.0%22.38 THB21.89 THB-0.04-7.97956.7KOn
10 Jul 202624.30 THB2.5%22.27 THB21.85 THB-0.02-7.30153.0KOn
3 Jul 202623.70 THB5.8%22.18 THB21.81 THB0.01-9.4599.6KOn
26 Jun 202622.40 THB-4.7%22.12 THB21.78 THB0.18-11.06169.7KOn
19 Jun 202623.50 THB0.4%22.10 THB21.76 THB0.47-9.0110.8KOn
12 Jun 202623.40 THB-3.3%22.01 THB21.73 THB0.66-10.9726.3KOn
5 Jun 202624.20 THB-6.0%21.98 THB21.70 THB0.82-7.6959.3KOn
29 May 202625.75 THB-1.0%21.95 THB21.66 THB0.90-1.17499.6KOn
22 May 202626.00 THB2.0%21.89 THB21.58 THB0.851.61123.5KOn
15 May 202625.50 THB-1.9%21.73 THB21.50 THB0.901.05105.4KOn
8 May 202626.00 THB1.0%21.57 THB21.42 THB0.87-80.0KOn
1 May 202625.75 THB6.0%21.43 THB21.32 THB0.77-162.3KOff
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.