CHH NYSE Week ended 24 Jul 2026

Weekly Investor Report

Choice Hotels International Inc · Consumer Cyclical · Lodging

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Latest close 110.5 USD
-1.2% latest week
Weekly setup

Mixed setup

The weekly trend is active. Price is 2.8% above the Trend Line and sits at 53.2% of its 52-week range. The latest completed week returned -1.2%, after a -1.7% four-week move. The latest factor snapshot indicates quality ranks strongly versus its universe; growth is moderate; valuation is neither clearly cheap nor expensive. Options positioning is bearish with 40/100 conviction, while the latest news-sentiment score is 53/100. Near-term considerations: earnings are due in 6d.

Setup score 48 out of 100
Latest Close 110.5 USD 24 Jul 2026
1W Return -1.2% latest completed week
4W Return -1.7% short-term follow-through
12W Return 10.0% quarterly tape
Trend Breadth 30.8% 16 of 52 weeks active
Volume Ratio 1.0x vs 13-week average
What is working
  • The trend backdrop is active with a 16-week active streak.
  • Price is above the Trend Line, keeping the weekly tape constructive.
  • Activity pressure is positive on the latest completed week.
  • Activity pressure is constructive, supporting the smart-money activity read.
What could go wrong
  • Price is below Fair Value, so the market is still discounting the latest tape.
What to watch next
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through -1.2% Latest completed week; four-week move -1.7%. Indicator stack 62/43 Trend and activity pressure are weighted against the latest 12-week confirmation window. Trend backdrop Active The trend backdrop defines the current weekly regime. Patient Capital Quiet Activity-pressure buy-signal status for institutional accumulation timing. Options pressure Bearish 40/100 conviction; expected move 10.9%. News sentiment 53/100 54 relevant articles in the latest sentiment read. Event risk 6d Next report is scheduled for 05 Aug 2026; event risk rises as the date approaches.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is active. Price is 2.8% above the Trend Line and sits at 53.2% of its 52-week range. The latest completed week returned -1.2%, after a -1.7% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 1.0x the 13-week average. Participation is around or above normal and provides reasonable confirmation.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
30 Jan 6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.6912-week average 0.55

12-week confirmation

Trend active12/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure12/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership0/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.69Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers

No recent accumulation markers. No reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is -1.7% over four weeks, 10.0% over 12 weeks, and -17.6% over one year. The current trend has remained active for 16 consecutive weeks.

Performance by holding period

1W-1.2%
4W-1.7%
12W10.0%
26W5.8%
52W-17.6%
Active trend streak16 weeks
Active weeks in one year16
Trend breadth30.8%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure0.04Latest activity-pressure read.
Pressure change-95.1%Four-week change in activity pressure.
Leadership-3.53Latest relative-leadership reading.
RS change0.9%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

The latest factor snapshot indicates quality ranks strongly versus its universe; growth is moderate; valuation is neither clearly cheap nor expensive.

Open full factor analysis
Factor week 26 Jul 2026 Financial statements through 31 Dec 2025 Field coverage 97% Model confidence 93%

Relative factor standing

Higher display scores are better. Each score is converted from the underlying universe rank, where rank 1 is best.

Overall factor strength29/100Blend of value, momentum, and quality. Underlying universe rank 72; rank 1 is best.
Value29/100Relative valuation strength. Underlying universe rank 72; rank 1 is best.
Quality86/100Profitability and accounting quality. Underlying universe rank 15; rank 1 is best.
Momentum18/100Medium-term price momentum. Underlying universe rank 83; rank 1 is best.
Growth71/100Revenue and earnings growth. Underlying universe rank 30; rank 1 is best.
How to read this

Quality and valuation are separate questions

A strong company can still carry a demanding valuation. This report shows profitability, growth, balance-sheet strength, and the price paid for those characteristics separately.

Value-quality framework80/100Value and quality alignment from the Sharemaestro SVQF framework.

Valuation

How much investors are paying for earnings, sales, and cash flow.

P/E
14.5x
Price divided by trailing earnings.
Price / sales
3.1x
Market value relative to trailing revenue.
EV / EBITDA
11.4x
Enterprise value relative to operating cash earnings.
Free-cash-flow yield
5.0%
Free cash flow as a share of enterprise value.

Business quality

Margins and the return generated on invested capital.

Gross margin
44.5%
Gross profit retained from each unit of revenue.
Operating margin
32.5%
Operating profit retained from revenue.
Free-cash-flow margin
22.2%
Free cash flow generated from revenue.
Return on invested capital
19.1%
Operating return generated on invested capital.

Growth and financial strength

Recent business growth and accounting strength.

Revenue growth
1.2%
Latest one-year revenue growth.
EPS growth
10.4%
Latest one-year earnings-per-share growth.
Free-cash-flow growth
-28.4%
Latest one-year free-cash-flow growth.
Piotroski F-score
6/9
Nine-point accounting-strength checklist.

Shareholder return and balance sheet

Cash returned to owners and financial leverage.

Dividend yield
1.0%
Cash dividends relative to market value.
Buyback yield
2.5%
Net share repurchases relative to market value.
Shareholder yield
3.5%
Dividend yield plus net buyback yield.
Net debt / EBITDA
3.3x
Balance-sheet debt relative to operating cash earnings.
05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Options positioningBearish

CHH shows bearish options pressure with a 40/100 conviction score, put-call volume ratio of 2.00, expected move of 10.9%, and Sharemaestro trend signal active.

Conviction40/100
Expected move10.9%
Put/call volume2.00
Pressure-36
Speculation8
Volatility74
Trend agreement62
Open options detail
Insider activity12 / 8

12 acquisitions and 8 disposals in the latest 180-day insider tape.

Acquisitions / disposals over the latest 180 days. Insider activity is context, not a stand-alone signal.
News sentiment53/100

Weighted news tone is neutral across 54 relevant articles.

13 positive · 38 neutral · 3 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings6dNext report is scheduled for 05 Aug 2026; event risk rises as the date approaches.
Options expected move10.9%Nearest-chain priced movement where available.
52-week drawdown-17.7%Distance below the 52-week high.
13-week volatility5.3%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher14 of 2612 weeks finished lower.
Best week+7.9%Week of 10 Apr.
Worst week-15.6%Week of 1 May.
Latest week-1.2%Week of 24 Jul.

Shape of recent returns

Strong gains6
Modest gains8
Flat weeks0
Modest losses8
Sharp losses4
Recent vol5.3%13-week weekly-return volatility.
Base vol4.6%52-week weekly-return volatility.
Up/down split22/30Count of positive and negative weeks in the 52-week window.
Average skew3.8% / -3.3%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

Weekly tape48/100

Trend, activity pressure, participation, and risk combine to a 48/100 tape read.

 Indicator analysis67/100

Latest 12-week confirmation: trend 12/12, activity pressure 12/12, relative leadership 0/12.

Activity pressure 0.69; No reversal markers Factors40/100

O'Shaughnessy factor stack blends value, quality, momentum, and confidence.

Buyback Yield rank 21; Small Cap Core rank 77 SVQF80/100

Value and quality alignment from the Sharemaestro SVQF framework.

Composite rank 201.0 of 1013 Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal Options48/100

CHH shows bearish options pressure with a 40/100 conviction score, put-call volume ratio of 2.00, expected move of 10.9%, and Sharemaestro trend signal active.

Bearish · Put-side pressure · Expected move 10.9% Sentiment53/100

Weighted news tone is neutral across 54 relevant articles.

Does WoodSpring’s Five-Year JD Power Streak Redefine the Brand Moat for Choice Hotels (CHH)? Insiders12 / 8

12 acquisitions and 8 disposals in the latest 180-day insider tape.

 Earnings6d

Next report is scheduled for 05 Aug 2026; event risk rises as the date approaches.
WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
24 Jul 2026110.5 USD-1.2%107.5 USD118.6 USD0.04-3.533.1MOn
17 Jul 2026111.8 USD1.9%107.0 USD118.7 USD0.35-3.712.7MOn
10 Jul 2026109.7 USD-2.4%106.5 USD118.8 USD0.65-7.673.4MOn
3 Jul 2026112.4 USD-0.0%105.8 USD118.8 USD0.81-4.972.6MOn
26 Jun 2026112.4 USD-2.0%104.9 USD118.8 USD0.85-3.563.3MOn
19 Jun 2026114.7 USD5.0%104.2 USD118.8 USD0.66-4.572.6MOn
12 Jun 2026109.3 USD-0.2%103.4 USD118.8 USD0.51-8.823.7MOn
5 Jun 2026109.5 USD0.9%102.9 USD118.8 USD0.31-8.763.8MOn
29 May 2026108.6 USD-3.7%102.5 USD118.8 USD0.16-12.482.6MOn
22 May 2026112.8 USD5.8%102.0 USD118.9 USD0.23-8.522.9MOn
15 May 2026106.7 USD0.3%101.4 USD118.9 USD0.31-13.472.8MOn
8 May 2026106.3 USD5.8%101.2 USD118.9 USD0.61-14.332.9MOn
1 May 2026100.4 USD-15.6%100.9 USD119.0 USD0.71-17.855.4MOn
24 Apr 2026119.1 USD-0.1%101.0 USD119.2 USD0.61-2.672.4MOn
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.