What the company does
Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also provides wellness products. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.
What the weekly tape is saying
ULTA closed the latest completed week at 8,031 MXN. The 4-week return is -7.0% and the 12-week return is -12.8%. Trend Signal is inactive, Market Dynamics is -0.76. Setup signature: Risk-first tape with a 34/100 composite read.
A compressed read of the whole setup
The radar blends trend persistence, momentum, Market Dynamics, Relative Strength, volume confirmation, and risk control into one weekly cockpit.
Scoreboard
16-week signal tape
Price, Trend Line, and Fair Value
Weekly price context with the latest close, trend position, Fair Value gap, drawdown, and 52-week range location.
52-week price path
Price map
- Trend Line
- 10,165 MXN
- Vs Trend Line
- -21.0%
- Fair Value
- 8,388 MXN
- Vs Fair Value
- -4.3%
- 52W High
- 11,900 MXN
- 52W Low
- 8,018 MXN
- Drawdown
- -32.5%
- Range Position
- 0.3%
Returns and trend persistence
Return windows separate the latest week from short-term and medium-term follow-through.
Return windows
Trend read
- Active Streak
- 0 weeks
- 52W Active Weeks
- 38
- 52W Active Breadth
- 73.1%
- Sector Scope
- MX Consumer Cyclical
- Sector Rank
- 42 of 97
- Sector Percentile
- 57.3%
Sector and industry pulse
Peer breadth helps separate a stock-specific move from a broader group rotation.
MX Consumer Cyclical
- Tracked Peers
- 97
- 4W Rank
- 76 of 97
- Avg 1W
- 0.2%
- Avg 4W
- 2.0%
- Trend Breadth
- 18.6%
- Positive MD
- 41.2%
MX Specialty Retail
- Tracked Peers
- 9
- 4W Rank
- 7 of 9
- Avg 1W
- 0.5%
- Avg 4W
- 2.9%
- Trend Breadth
- 11.1%
- Positive RS
- 11.1%
Pressure, Relative Strength, and expectation
Market Dynamics and Relative Strength show whether buying pressure and relative leadership are confirming the price move.
Dynamics path
Signal state
- Market Dynamics
- -0.76
- 4W MD Change
- 9.9%
- Relative Strength
- -23.76
- 4W RS Change
- -24.3%
- Expectation
- Negative
- Probability
- 31.96%
Participation and confirmation
Volume tells us whether the latest weekly move is being confirmed by unusual participation.
52-week volume profile
Volume map
- Latest Volume
- 701
- 13W Average
- 228
- 52W Average
- 97
- Vs 13W
- 3.1x
- Vs 52W
- 7.2x
Volatility, downside weeks, and return shape
A compact risk profile shows whether the move is steady, volatile, or being driven by sharp one-week jumps.
26-week return distribution
Risk map
- 13W Volatility
- 6.0%
- 52W Volatility
- 4.3%
- Upside Weeks
- 17
- Downside Weeks
- 13
- Downside Breadth
- 25.0%
- Avg Gain / Loss
- 3.4% / -4.9%
Classification, opportunities, risks, and watch points
Top-level read across company classification, constructive evidence, caution points, and the next things that matter.
Classification
- Exchange
- MEX
- Country
- MX
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- Currency
- MXN
- Market Cap
- 392.0B
Opportunity signals
- Volume is elevated versus the 13-week average, confirming attention.
Risk signals
- Trend Signal is inactive, so price action has not confirmed a constructive regime.
- Price is below the Trend Line, which keeps downside pressure in focus.
- Price is below Fair Value, so the market is still discounting the latest tape.
- Market Dynamics is negative, which weakens the current setup.
- The share remains more than 20% below its 52-week high.
Watch next
- Trend Line remains the key weekly regime level.
- Market Dynamics is the pressure gauge to monitor for confirmation or fade.
- A volume ratio above 1.5x would show stronger participation in the next move.
Recent completed weeks
The latest weekly rows behind the report snapshot.
| Week | Close | Return | Trend | Fair Value | MD | RS | Volume | Signal |
|---|---|---|---|---|---|---|---|---|
| 12 Jun 2026 | 8,031 MXN | 0.2% | 10,165 MXN | 8,388 MXN | -0.76 | -23.76 | 701 | Off |
| 5 Jun 2026 | 8,018 MXN | -9.9% | 10,219 MXN | 8,384 MXN | -0.84 | -22.15 | 685 | Off |
| 29 May 2026 | 8,894 MXN | 0.0% | 10,273 MXN | 8,379 MXN | -0.81 | -17.05 | 0 | Off |
| 22 May 2026 | 8,894 MXN | 3.0% | 10,298 MXN | 8,368 MXN | -0.77 | -17.04 | 821 | Off |
| 15 May 2026 | 8,633 MXN | -4.4% | 10,320 MXN | 8,372 MXN | -0.85 | -19.12 | 30 | Off |
| 8 May 2026 | 9,029 MXN | -8.1% | 10,367 MXN | 8,378 MXN | -0.84 | -17.73 | 687 | Off |
| 1 May 2026 | 9,824 MXN | 0.0% | 10,415 MXN | 8,381 MXN | -0.98 | -7.92 | 0 | Off |
| 24 Apr 2026 | 9,824 MXN | 4.7% | 10,430 MXN | 8,379 MXN | -1.04 | -9.69 | 10 | Off |
| 17 Apr 2026 | 9,382 MXN | 0.0% | 10,423 MXN | 8,377 MXN | -1.11 | -14.38 | 0 | Off |
| 10 Apr 2026 | 9,382 MXN | 0.0% | 10,432 MXN | 8,378 MXN | -1.08 | -14.65 | 0 | Off |
| 3 Apr 2026 | 9,382 MXN | 0.0% | 10,448 MXN | 8,378 MXN | -0.79 | -14.33 | 0 | Off |
| 27 Mar 2026 | 9,382 MXN | 1.9% | 10,464 MXN | 8,379 MXN | -0.33 | -10.56 | 7 | Off |
| 20 Mar 2026 | 9,208 MXN | -18.0% | 10,480 MXN | 8,380 MXN | 0.16 | -8.71 | 25 | On |
| 13 Mar 2026 | 11,228 MXN | -4.2% | 10,495 MXN | 8,382 MXN | 0.59 | 8.90 | 10 | On |