HSY BUE Week ended 24 Jul 2026

Weekly Investor Report

The Hershey Company · Consumer Defensive · Confectioners

Latest close 13,270 ARS
3.3% latest week
Weekly setup

Mixed setup

The weekly trend is not active. Price is -5.2% below the Trend Line and sits at 45.3% of its 52-week range. The latest completed week returned 3.3%, after a 1.9% four-week move. The latest news-sentiment score is 54/100.

Setup score 42 out of 100
Latest Close 13,270 ARS 24 Jul 2026
1W Return 3.3% latest completed week
4W Return 1.9% short-term follow-through
12W Return 0.4% quarterly tape
Trend Breadth 21.2% 11 of 52 weeks active
Volume Ratio 2.7x vs 13-week average
What is working
  • Volume is elevated versus the 13-week average, confirming attention.
  • Latest weekly return ranks in the strongest part of its sector group.
What could go wrong
  • The trend backdrop is inactive, so price action has not confirmed a constructive regime.
  • Price is below the Trend Line, which keeps downside pressure in focus.
  • Price is below Fair Value, so the market is still discounting the latest tape.
  • Activity pressure is negative, which weakens the current setup.
What to watch next
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is not active. Price is -5.2% below the Trend Line and sits at 45.3% of its 52-week range. The latest completed week returned 3.3%, after a 1.9% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 2.7x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
30 Jan 6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.1012-week average 0.25

12-week confirmation

Trend active0/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure0/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership0/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.10Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers

No recent accumulation markers. No reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is 1.9% over four weeks, 0.4% over 12 weeks, and 15.9% over one year. The current trend has remained active for 0 consecutive weeks.

Performance by holding period

1W3.3%
4W1.9%
12W0.4%
26W-4.7%
52W15.9%
Active trend streak0 weeks
Active weeks in one year11
Trend breadth21.2%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure-0.40Latest activity-pressure read.
Pressure change63.1%Four-week change in activity pressure.
Leadership-20.83Latest relative-leadership reading.
RS change-Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

A published fundamentals and factor snapshot is not available for this company.

Open full factor analysis

No published fundamental snapshot is available for this company.

05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Insider activity-

No recent insider transactions are stored for this company.

News sentiment54/100

Weighted news tone is neutral across 20 relevant articles.

7 positive · 13 neutral · 0 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-21.0%Distance below the 52-week high.
13-week volatility3.3%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher12 of 2614 weeks finished lower.
Best week+18.7%Week of 6 Feb.
Worst week-7.6%Week of 17 Apr.
Latest week+3.3%Week of 24 Jul.

Shape of recent returns

Strong gains4
Modest gains8
Flat weeks0
Modest losses10
Sharp losses4
Recent vol3.3%13-week weekly-return volatility.
Base vol5.3%52-week weekly-return volatility.
Up/down split26/26Count of positive and negative weeks in the 52-week window.
Average skew4.5% / -3.7%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

IndustryAR Confectioners
4-week rank2 / 2
Group average3.3%
Trend breadth50.0%
Trend50.0%active weekly trend signals
MD50.0%positive activity pressure
RS0.0%positive relative leadership

Four-week leaders

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
24 Jul 202613,270 ARS3.3%14,002 ARS13,408 ARS-0.40-20.831.2KOff
17 Jul 202612,850 ARS-3.9%13,996 ARS13,411 ARS-0.64-21.65264Off
10 Jul 202613,370 ARS-2.1%14,032 ARS13,422 ARS-0.75-20.82184Off
3 Jul 202613,650 ARS4.8%14,022 ARS13,423 ARS-0.92-314Off
26 Jun 202613,020 ARS5.5%14,003 ARS13,418 ARS-1.08-446Off
19 Jun 202612,340 ARS-2.5%14,023 ARS13,427 ARS-0.98-292Off
12 Jun 202612,650 ARS-6.0%14,032 ARS13,449 ARS-0.98-116Off
5 Jun 202613,460 ARS-2.2%14,034 ARS13,466 ARS-0.94-314Off
29 May 202613,760 ARS0.8%13,983 ARS13,466 ARS-0.90-1.4KOff
22 May 202613,650 ARS1.9%13,931 ARS13,460 ARS-1.08-120Off
15 May 202613,400 ARS1.1%13,925 ARS13,455 ARS-1.09-399Off
8 May 202613,260 ARS0.3%13,935 ARS13,457 ARS-1.06-576Off
1 May 202613,220 ARS-2.0%13,945 ARS13,461 ARS-0.96-40Off
24 Apr 202613,490 ARS1.2%13,977 ARS13,467 ARS-0.71-437Off
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.