MEX Equity Snapshot

BKNG Weekly Equity Report

Booking Holdings Inc.

Latest Close 2,843 MXN 12 Jun 2026
1W Return -2.0% latest completed week
4W Return 6.3% short-term follow-through
12W Return -6.7% quarterly tape
Trend Breadth 26.9% 14 of 52 weeks active
Volume Ratio 0.6x vs 13-week average
Company Brief

What the company does

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel …

Snapshot

What the weekly tape is saying

BKNG closed the latest completed week at 2,843 MXN. The 4-week return is 6.3% and the 12-week return is -6.7%. Trend Signal is inactive, Market Dynamics is 0.08. Setup signature: Risk-first tape with a 27/100 composite read.

Trend Signal Inactive
Market Dynamics No fresh buy
Price vs Trend -12.6%
Volume 0.6x
Setup Cockpit

A compressed read of the whole setup

The radar blends trend persistence, momentum, Market Dynamics, Relative Strength, volume confirmation, and risk control into one weekly cockpit.

Composite setup radar

Scoreboard

Trend 15 Persistence of active Trend Signal over the last year and current streak.
Momentum 58 Blend of 4-week and 12-week follow-through.
Dynamics 56 Latest Market Dynamics and whether pressure has improved over four weeks.
Relative Strength 0 Relative leadership and short-term RS change.
Volume 26 Participation compared with the 13-week volume baseline.
Risk Control 6 Drawdown and recent weekly volatility pressure.

16-week signal tape

27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun
Weekly return bar Trend Signal dot Positive Market Dynamics dot
Price Action

Price, Trend Line, and Fair Value

Weekly price context with the latest close, trend position, Fair Value gap, drawdown, and 52-week range location.

52-week price path

Price Trend Line Fair Value

Price map

Trend Line
3,251 MXN
Vs Trend Line
-12.6%
Fair Value
3,151 MXN
Vs Fair Value
-9.8%
52W High
4,295 MXN
52W Low
2,631 MXN
Drawdown
-33.8%
Range Position
12.7%
Momentum

Returns and trend persistence

Return windows separate the latest week from short-term and medium-term follow-through.

Return windows

1W -2.0%
4W 6.3%
12W -6.7%
26W -24.5%
52W -33.7%

Trend read

Active Streak
0 weeks
52W Active Weeks
14
52W Active Breadth
26.9%
Sector Scope
MX Consumer Cyclical
Sector Rank
76 of 97
Sector Percentile
21.9%
Peer Context

Sector and industry pulse

Peer breadth helps separate a stock-specific move from a broader group rotation.

Market Dynamics

Pressure, Relative Strength, and expectation

Market Dynamics and Relative Strength show whether buying pressure and relative leadership are confirming the price move.

Dynamics path

Market Dynamics Relative Strength

Signal state

Market Dynamics
0.08
4W MD Change
51.4%
Relative Strength
-26.30
4W RS Change
21.5%
Expectation
Negative
Probability
34.10%
Volume

Participation and confirmation

Volume tells us whether the latest weekly move is being confirmed by unusual participation.

52-week volume profile

Volume map

Latest Volume
5.8K
13W Average
9.2K
52W Average
4.1K
Vs 13W
0.6x
Vs 52W
1.4x
Risk Anatomy

Volatility, downside weeks, and return shape

A compact risk profile shows whether the move is steady, volatile, or being driven by sharp one-week jumps.

26-week return distribution

Risk map

13W Volatility
4.8%
52W Volatility
4.7%
Upside Weeks
15
Downside Weeks
29
Downside Breadth
55.8%
Avg Gain / Loss
4.8% / -3.7%
Context

Classification, opportunities, risks, and watch points

Top-level read across company classification, constructive evidence, caution points, and the next things that matter.

Classification

Exchange
MEX
Country
MX
Sector
Consumer Cyclical
Industry
Travel Services
Currency
MXN
Market Cap
2224.7B

Opportunity signals

  • Market Dynamics is positive on the latest completed week.

Risk signals

  • Trend Signal is inactive, so price action has not confirmed a constructive regime.
  • Price is below the Trend Line, which keeps downside pressure in focus.
  • Price is below Fair Value, so the market is still discounting the latest tape.
  • The share remains more than 20% below its 52-week high.

Watch next

  • Trend Line remains the key weekly regime level.
  • Market Dynamics is the pressure gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
Weekly Tape

Recent completed weeks

The latest weekly rows behind the report snapshot.

Week Close Return Trend Fair Value MD RS Volume Signal
12 Jun 2026 2,843 MXN -2.0% 3,251 MXN 3,151 MXN 0.08 -26.30 5.8K Off
5 Jun 2026 2,900 MXN -1.0% 3,278 MXN 3,144 MXN 0.11 -23.60 934 Off
29 May 2026 2,930 MXN 6.4% 3,302 MXN 3,137 MXN 0.08 -26.31 3.9K Off
22 May 2026 2,755 MXN 3.0% 3,334 MXN 3,130 MXN 0.09 -31.16 11.5K Off
15 May 2026 2,674 MXN -7.8% 3,373 MXN 3,124 MXN 0.05 -33.48 6.8K Off
8 May 2026 2,900 MXN -2.2% 3,407 MXN 3,119 MXN 0.09 -30.51 2.9K Off
1 May 2026 2,965 MXN -5.7% 3,443 MXN 3,113 MXN -0.01 -27.57 18.7K Off
24 Apr 2026 3,142 MXN -5.2% 3,476 MXN 3,107 MXN -0.33 -25.33 2.5K Off
17 Apr 2026 3,315 MXN 10.9% 3,504 MXN 3,099 MXN -0.50 -22.42 1.6K Off
10 Apr 2026 2,990 MXN -0.3% 3,533 MXN 3,090 MXN -0.77 -30.70 38.8K Off
3 Apr 2026 3,000 MXN -0.0% 3,574 MXN 3,083 MXN -0.84 -30.77 0 Off
27 Mar 2026 3,000 MXN -1.6% 3,614 MXN 3,076 MXN -0.76 -28.21 25.0K Off
20 Mar 2026 3,048 MXN -0.9% 3,654 MXN 3,068 MXN -0.85 -24.77 850 Off
13 Mar 2026 3,077 MXN -6.0% 3,694 MXN 3,060 MXN -0.86 -26.25 7.0K Off