COLM NASDAQ Week ended 31 Jul 2026

Weekly Investor Report

Columbia Sportswear Company · Consumer Cyclical · Apparel Manufacturing

Latest close 59.38 USD
-4.7% latest week
Weekly setup

Mixed setup

The weekly trend is active. Price is -1.3% below the Trend Line and sits at 56.7% of its 52-week range. The latest completed week returned -4.7%, after a -6.2% four-week move. The latest factor snapshot indicates quality is middle-of-the-pack; growth ranks weakly; valuation is neither clearly cheap nor expensive. Options positioning is volatility with 49/100 conviction, while the latest news-sentiment score is 54/100.

Setup score 51 out of 100
Latest Close 59.38 USD 31 Jul 2026
1W Return -4.7% latest completed week
4W Return -6.2% short-term follow-through
12W Return -5.3% quarterly tape
Trend Breadth 50.0% 26 of 52 weeks active
Volume Ratio 1.4x vs 13-week average
What is working
  • The trend backdrop is active with a 26-week active streak.
  • Activity pressure is positive on the latest completed week.
  • Activity pressure is constructive, supporting the smart-money activity read.
What could go wrong
  • Price is below the Trend Line, which keeps downside pressure in focus.
  • Price is below Fair Value, so the market is still discounting the latest tape.
What to watch next
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is active. Price is -1.3% below the Trend Line and sits at 56.7% of its 52-week range. The latest completed week returned -4.7%, after a -6.2% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 1.4x the 13-week average. Participation is around or above normal and provides reasonable confirmation.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul 31 Jul
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.8112-week average 0.74

12-week confirmation

Trend active12/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure12/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership3/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.81Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers

No recent accumulation markers. No reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is -6.2% over four weeks, -5.3% over 12 weeks, and 23.1% over one year. The current trend has remained active for 26 consecutive weeks.

Performance by holding period

1W-4.7%
4W-6.2%
12W-5.3%
26W8.5%
52W23.1%
Active trend streak26 weeks
Active weeks in one year26
Trend breadth50.0%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure0.02Latest activity-pressure read.
Pressure change-98.2%Four-week change in activity pressure.
Leadership-4.63Latest relative-leadership reading.
RS change-62.3%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

The latest factor snapshot indicates quality is middle-of-the-pack; growth ranks weakly; valuation is neither clearly cheap nor expensive.

Open full factor analysis
Factor week 26 Jul 2026 Financial statements through 31 Mar 2026 Field coverage 100% Model confidence 96%

Relative factor standing

Higher display scores are better. Each score is converted from the underlying universe rank, where rank 1 is best.

Overall factor strength75/100Blend of value, momentum, and quality. Underlying universe rank 26; rank 1 is best.
Value74/100Relative valuation strength. Underlying universe rank 27; rank 1 is best.
Quality69/100Profitability and accounting quality. Underlying universe rank 32; rank 1 is best.
Momentum31/100Medium-term price momentum. Underlying universe rank 70; rank 1 is best.
Growth9/100Revenue and earnings growth. Underlying universe rank 92; rank 1 is best.
How to read this

Quality and valuation are separate questions

A strong company can still carry a demanding valuation. This report shows profitability, growth, balance-sheet strength, and the price paid for those characteristics separately.

Value-quality framework50/100Value and quality alignment from the Sharemaestro SVQF framework.

Valuation

How much investors are paying for earnings, sales, and cash flow.

P/E
18.8x
Price divided by trailing earnings.
Price / sales
0.9x
Market value relative to trailing revenue.
EV / EBITDA
12.0x
Enterprise value relative to operating cash earnings.
Free-cash-flow yield
9.0%
Free cash flow as a share of enterprise value.

Business quality

Margins and the return generated on invested capital.

Gross margin
50.3%
Gross profit retained from each unit of revenue.
Operating margin
6.5%
Operating profit retained from revenue.
Free-cash-flow margin
8.8%
Free cash flow generated from revenue.
Return on invested capital
9.8%
Operating return generated on invested capital.

Growth and financial strength

Recent business growth and accounting strength.

Revenue growth
0.6%
Latest one-year revenue growth.
EPS growth
-24.2%
Latest one-year earnings-per-share growth.
Free-cash-flow growth
-27.2%
Latest one-year free-cash-flow growth.
Piotroski F-score
6/9
Nine-point accounting-strength checklist.

Shareholder return and balance sheet

Cash returned to owners and financial leverage.

Dividend yield
1.9%
Cash dividends relative to market value.
Buyback yield
7.8%
Net share repurchases relative to market value.
Shareholder yield
9.7%
Dividend yield plus net buyback yield.
Net debt / EBITDA
0.5x
Balance-sheet debt relative to operating cash earnings.
05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Options positioningVolatility

COLM shows volatility options pressure with a 49/100 conviction score, put-call volume ratio of 0.62, expected move of 12.2%, and Sharemaestro trend signal active.

Conviction49/100
Expected move12.2%
Put/call volume0.62
Pressure26
Speculation46
Volatility77
Trend agreement78
Open options detail
Insider activity16 / 4

16 acquisitions and 4 disposals in the latest 180-day insider tape.

Acquisitions / disposals over the latest 180 days. Insider activity is context, not a stand-alone signal.
News sentiment54/100

Weighted news tone is neutral across 49 relevant articles.

13 positive · 34 neutral · 2 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings30 JulLatest stored earnings date was 30 Jul 2026.
Options expected move12.2%Nearest-chain priced movement where available.
52-week drawdown-14.0%Distance below the 52-week high.
13-week volatility4.5%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher11 of 2615 weeks finished lower.
Best week+14.1%Week of 6 Feb.
Worst week-8.4%Week of 15 May.
Latest week-4.7%Week of 31 Jul.

Shape of recent returns

Strong gains6
Modest gains5
Flat weeks0
Modest losses11
Sharp losses4
Recent vol4.5%13-week weekly-return volatility.
Base vol4.3%52-week weekly-return volatility.
Up/down split26/26Count of positive and negative weeks in the 52-week window.
Average skew3.8% / -2.8%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
31 Jul 202659.38 USD-4.7%60.17 USD68.52 USD0.02-4.633.8MOn
24 Jul 202662.32 USD-1.9%60.04 USD68.59 USD0.240.623.2MOn
17 Jul 202663.50 USD0.8%59.79 USD68.66 USD0.570.582.2MOn
10 Jul 202662.97 USD-0.6%59.50 USD68.73 USD0.88-4.672.1MOn
3 Jul 202663.32 USD-1.8%59.29 USD68.80 USD1.10-2.852.0MOn
26 Jun 202664.51 USD-2.9%58.99 USD68.85 USD1.14-0.673.3MOn
19 Jun 202666.46 USD-0.8%58.62 USD68.90 USD0.96-2.662.5MOn
12 Jun 202666.99 USD4.3%58.16 USD68.93 USD0.670.262.1MOn
5 Jun 202664.22 USD-3.0%57.69 USD68.97 USD0.22-2.032.2MOn
29 May 202666.18 USD4.4%57.24 USD69.02 USD0.18-4.062.5MOn
22 May 202663.39 USD10.3%56.67 USD69.06 USD0.18-6.042.5MOn
15 May 202657.47 USD-8.4%56.31 USD69.11 USD0.16-14.392.5MOn
8 May 202662.73 USD1.1%56.11 USD69.20 USD0.32-7.673.6MOn
1 May 202662.05 USD3.5%55.62 USD69.27 USD0.14-4.514.3MOn
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.