RMCF NASDAQ Week ended 24 Jul 2026

Weekly Investor Report

Rocky Mountain Chocolate Factory · Consumer Defensive · Confectioners

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Latest close 0.90 USD
-6.1% latest week
Weekly setup

Weak trend

The weekly trend is not active. Price is -54.7% below the Trend Line and sits at 2.9% of its 52-week range. The latest completed week returned -6.1%, after a -16.4% four-week move. The latest factor snapshot indicates quality is middle-of-the-pack; growth is moderate; valuation is neither clearly cheap nor expensive. The latest news-sentiment score is 49/100. Near-term considerations: volume confirmation is below normal; earnings are due in 75d.

Setup score 19 out of 100
Latest Close 0.90 USD 24 Jul 2026
1W Return -6.1% latest completed week
4W Return -16.4% short-term follow-through
12W Return -63.3% quarterly tape
Trend Breadth 75.0% 39 of 52 weeks active
Volume Ratio 0.4x vs 13-week average
What is working
  • No strong opportunity cluster is confirmed yet; monitor trend and activity pressure.
What could go wrong
  • The trend backdrop is inactive, so price action has not confirmed a constructive regime.
  • Price is below the Trend Line, which keeps downside pressure in focus.
  • Price is below Fair Value, so the market is still discounting the latest tape.
  • Activity pressure is negative, which weakens the current setup.
What to watch next
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through -6.1% Latest completed week; four-week move -16.4%. Indicator stack 41/20 Trend and activity pressure are weighted against the latest 12-week confirmation window. Trend backdrop Active The trend backdrop defines the current weekly regime. Patient Capital Quiet Activity-pressure buy-signal status for institutional accumulation timing. Next-Week Expectancy Negative 44.79% Historical one-week expectancy contributes to the evidence score when direction is confirmed. News sentiment 49/100 55 relevant articles in the latest sentiment read. Event risk 75d Next report is scheduled for 13 Oct 2026; event risk rises as the date approaches.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is not active. Price is -54.7% below the Trend Line and sits at 2.9% of its 52-week range. The latest completed week returned -6.1%, after a -16.4% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 0.4x the 13-week average. Participation is below its recent norm, so price strength is not receiving full volume confirmation.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
30 Jan 6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.1112-week average 0.38

12-week confirmation

Trend active3/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure0/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership1/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.11Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers

No recent accumulation markers. No reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is -16.4% over four weeks, -63.3% over 12 weeks, and -50.9% over one year. The current trend has remained active for 0 consecutive weeks.

Performance by holding period

1W-6.1%
4W-16.4%
12W-63.3%
26W-59.5%
52W-50.9%
Active trend streak0 weeks
Active weeks in one year39
Trend breadth75.0%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure-1.63Latest activity-pressure read.
Pressure change-10.6%Four-week change in activity pressure.
Leadership-55.33Latest relative-leadership reading.
RS change-9.7%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

The latest factor snapshot indicates quality is middle-of-the-pack; growth is moderate; valuation is neither clearly cheap nor expensive.

Open full factor analysis
Factor week 26 Jul 2026 Financial statements through 28 Feb 2026 Field coverage 82% Model confidence 82%

Relative factor standing

Higher display scores are better. Each score is converted from the underlying universe rank, where rank 1 is best.

Overall factor strength40/100Blend of value, momentum, and quality. Underlying universe rank 61; rank 1 is best.
Value45/100Relative valuation strength. Underlying universe rank 56; rank 1 is best.
Quality44/100Profitability and accounting quality. Underlying universe rank 57; rank 1 is best.
Momentum45/100Medium-term price momentum. Underlying universe rank 56; rank 1 is best.
Growth45/100Revenue and earnings growth. Underlying universe rank 56; rank 1 is best.
How to read this

Quality and valuation are separate questions

A strong company can still carry a demanding valuation. This report shows profitability, growth, balance-sheet strength, and the price paid for those characteristics separately.

Valuation

How much investors are paying for earnings, sales, and cash flow.

P/E
-
Price divided by trailing earnings.
Price / sales
0.3x
Market value relative to trailing revenue.
EV / EBITDA
-
Enterprise value relative to operating cash earnings.
Free-cash-flow yield
-11.4%
Free cash flow as a share of enterprise value.

Business quality

Margins and the return generated on invested capital.

Gross margin
18.8%
Gross profit retained from each unit of revenue.
Operating margin
-15.5%
Operating profit retained from revenue.
Free-cash-flow margin
-6.8%
Free cash flow generated from revenue.
Return on invested capital
-26.8%
Operating return generated on invested capital.

Growth and financial strength

Recent business growth and accounting strength.

Revenue growth
-7.8%
Latest one-year revenue growth.
EPS growth
-
Latest one-year earnings-per-share growth.
Free-cash-flow growth
-
Latest one-year free-cash-flow growth.
Piotroski F-score
2/9
Nine-point accounting-strength checklist.

Shareholder return and balance sheet

Cash returned to owners and financial leverage.

Dividend yield
-
Cash dividends relative to market value.
Buyback yield
-31.7%
Net share repurchases relative to market value.
Shareholder yield
-31.7%
Dividend yield plus net buyback yield.
Net debt / EBITDA
-2.5x
Balance-sheet debt relative to operating cash earnings.
05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Insider activity1 / 4

1 acquisitions and 4 disposals in the latest 180-day insider tape.

Acquisitions / disposals over the latest 180 days. Insider activity is context, not a stand-alone signal.
News sentiment49/100

Weighted news tone is neutral across 55 relevant articles.

10 positive · 35 neutral · 10 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings75dNext report is scheduled for 13 Oct 2026; event risk rises as the date approaches.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-69.8%Distance below the 52-week high.
13-week volatility9.7%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher11 of 2614 weeks finished lower.
Best week+13.6%Week of 13 Feb.
Worst week-28.5%Week of 26 Jun.
Latest week-6.1%Week of 24 Jul.

Shape of recent returns

Strong gains5
Modest gains6
Flat weeks1
Modest losses3
Sharp losses11
Recent vol9.7%13-week weekly-return volatility.
Base vol9.2%52-week weekly-return volatility.
Up/down split23/26Count of positive and negative weeks in the 52-week window.
Average skew6.5% / -7.6%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

Weekly tape23/100

Trend, activity pressure, participation, and risk combine to a 23/100 tape read.

 Indicator analysis18/100

Latest 12-week confirmation: trend 3/12, activity pressure 0/12, relative leadership 1/12.

Activity pressure 0.11; No reversal markers Next-Week ExpectancyNegative 44.79%

Next-week expectancy is negative with a 44.79% historical one-week setup read.

Adds short-term historical context without overriding trend, activity, or relative leadership. Factors42/100

O'Shaughnessy factor stack blends value, quality, momentum, and confidence.

Buyback Yield rank 94 Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal Sentiment49/100

Weighted news tone is neutral across 55 relevant articles.

Rocky Mountain Chocolate Factory (RMCF) Registration filing Summary Insiders1 / 4

1 acquisitions and 4 disposals in the latest 180-day insider tape.

 Earnings75d

Next report is scheduled for 13 Oct 2026; event risk rises as the date approaches.
WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
24 Jul 20260.90 USD-6.1%1.99 USD2.54 USD-1.63-55.33182.6KOff
17 Jul 20260.96 USD-14.9%2.03 USD2.57 USD-1.54-53.77198.6KOff
10 Jul 20261.13 USD3.7%2.05 USD2.60 USD-1.54-48.56297.8KOff
3 Jul 20261.09 USD0.9%2.06 USD2.63 USD-1.51-50.011.2MOff
26 Jun 20261.08 USD-28.5%2.08 USD2.66 USD-1.47-50.451.8MOff
19 Jun 20261.51 USD-5.6%2.10 USD2.68 USD-1.43-34.27161.5KOff
12 Jun 20261.60 USD-4.8%2.10 USD2.71 USD-1.28-28.75224.0KOff
5 Jun 20261.68 USD-14.7%2.11 USD2.73 USD-1.07-23.48322.7KOff
29 May 20261.97 USD2.1%2.10 USD2.76 USD-0.71-14.23113.0KOff
22 May 20261.93 USD-9.4%2.10 USD2.78 USD-0.49-13.37203.0KOn
15 May 20262.13 USD-16.1%2.09 USD2.80 USD-0.36-3.07229.8KOn
8 May 20262.54 USD3.3%2.08 USD2.82 USD-0.3515.75470.4KOn
1 May 20262.46 USD7.0%2.05 USD2.84 USD-0.6119.00183.3KOn
24 Apr 20262.30 USD2.2%2.02 USD2.86 USD-0.7113.68132.1KOn
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.