BUE Equity Snapshot

HOG Weekly Equity Report

Harley-Davidson, Inc.

Latest Close 12,770 ARS 12 Jun 2026
1W Return 3.4% latest completed week
4W Return 2.2% short-term follow-through
12W Return 47.6% quarterly tape
Trend Breadth 34.6% 18 of 52 weeks active
Volume Ratio 0.6x vs 13-week average
Company Brief

What the company does

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, …

Snapshot

What the weekly tape is saying

HOG closed the latest completed week at 12,770 ARS. The 4-week return is 2.2% and the 12-week return is 47.6%. Trend Signal is active, Market Dynamics is 0.85. Setup signature: Balanced read with a 43/100 composite read.

Trend Signal Active
Market Dynamics No fresh buy
Price vs Trend 17.5%
Volume 0.6x
Setup Cockpit

A compressed read of the whole setup

The radar blends trend persistence, momentum, Market Dynamics, Relative Strength, volume confirmation, and risk control into one weekly cockpit.

Composite setup radar

Scoreboard

Trend 26 Persistence of active Trend Signal over the last year and current streak.
Momentum 98 Blend of 4-week and 12-week follow-through.
Dynamics 64 Latest Market Dynamics and whether pressure has improved over four weeks.
Relative Strength 0 Relative leadership and short-term RS change.
Volume 23 Participation compared with the 13-week volume baseline.
Risk Control 44 Drawdown and recent weekly volatility pressure.

16-week signal tape

27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun
Weekly return bar Trend Signal dot Positive Market Dynamics dot
Price Action

Price, Trend Line, and Fair Value

Weekly price context with the latest close, trend position, Fair Value gap, drawdown, and 52-week range location.

52-week price path

Price Trend Line Fair Value

Price map

Trend Line
10,868 ARS
Vs Trend Line
17.5%
Fair Value
11,635 ARS
Vs Fair Value
9.8%
52W High
15,520 ARS
52W Low
8,385 ARS
Drawdown
-17.7%
Range Position
61.5%
Momentum

Returns and trend persistence

Return windows separate the latest week from short-term and medium-term follow-through.

Return windows

1W 3.4%
4W 2.2%
12W 47.6%
26W 16.7%
52W 33.2%

Trend read

Active Streak
2 weeks
52W Active Weeks
18
52W Active Breadth
34.6%
Sector Scope
AR Consumer Cyclical
Sector Rank
14 of 34
Sector Percentile
60.6%
Peer Context

Sector and industry pulse

Peer breadth helps separate a stock-specific move from a broader group rotation.

AR Recreational Vehicles

Tracked Peers
1
4W Rank
1 of 1
Avg 1W
3.4%
Avg 4W
2.2%
Trend Breadth
100.0%
Positive RS
0.0%
Market Dynamics

Pressure, Relative Strength, and expectation

Market Dynamics and Relative Strength show whether buying pressure and relative leadership are confirming the price move.

Dynamics path

Market Dynamics Relative Strength

Signal state

Market Dynamics
0.85
4W MD Change
-15.4%
Relative Strength
-18.05
4W RS Change
-1172.8%
Expectation
Undecided
Probability
51.81%
Volume

Participation and confirmation

Volume tells us whether the latest weekly move is being confirmed by unusual participation.

52-week volume profile

Volume map

Latest Volume
11.0K
13W Average
19.7K
52W Average
13.9K
Vs 13W
0.6x
Vs 52W
0.8x
Risk Anatomy

Volatility, downside weeks, and return shape

A compact risk profile shows whether the move is steady, volatile, or being driven by sharp one-week jumps.

26-week return distribution

Risk map

13W Volatility
4.3%
52W Volatility
5.5%
Upside Weeks
26
Downside Weeks
25
Downside Breadth
48.1%
Avg Gain / Loss
5.2% / -3.9%
Context

Classification, opportunities, risks, and watch points

Top-level read across company classification, constructive evidence, caution points, and the next things that matter.

Classification

Exchange
BUE
Country
AR
Sector
Consumer Cyclical
Industry
Recreational Vehicles
Currency
ARS
Market Cap
426.7B

Opportunity signals

  • Trend Signal is active with a 2-week active streak.
  • Price is above the Trend Line, keeping the weekly tape constructive.
  • Price is above Fair Value, showing premium demand versus the model.
  • Market Dynamics is positive on the latest completed week.

Risk signals

  • No major top-level risk cluster is currently dominant.

Watch next

  • Trend Line remains the key weekly regime level.
  • Market Dynamics is the pressure gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
Weekly Tape

Recent completed weeks

The latest weekly rows behind the report snapshot.

Week Close Return Trend Fair Value MD RS Volume Signal
12 Jun 2026 12,770 ARS 3.4% 10,868 ARS 11,635 ARS 0.85 -18.05 11.0K On
5 Jun 2026 12,350 ARS 3.2% 10,850 ARS 11,590 ARS 0.84 -14.11 7.0K On
29 May 2026 11,970 ARS 1.2% 10,861 ARS 11,547 ARS 0.90 -19.09 2.9K Off
22 May 2026 11,830 ARS -5.3% 10,912 ARS 11,505 ARS 0.97 -11.22 4.0K Off
15 May 2026 12,490 ARS -0.5% 11,010 ARS 11,464 ARS 1.01 -1.42 10.2K Off
8 May 2026 12,550 ARS 4.6% 11,051 ARS 11,418 ARS 1.10 -2.96 23.5K Off
1 May 2026 12,000 ARS 3.6% 11,067 ARS 11,371 ARS 1.13 -9.21 10.7K Off
24 Apr 2026 11,580 ARS 1.5% 11,146 ARS 11,328 ARS 0.93 -12.62 7.9K Off
17 Apr 2026 11,410 ARS 1.8% 11,230 ARS 11,289 ARS 0.61 -15.39 70.4K Off
10 Apr 2026 11,210 ARS 11.3% 11,340 ARS 11,253 ARS -0.00 -19.90 80.1K Off
3 Apr 2026 10,070 ARS 4.7% 11,458 ARS 11,213 ARS -0.65 -28.27 10.2K Off
27 Mar 2026 9,615 ARS 11.2% 11,586 ARS 11,181 ARS -0.87 -26.91 8.8K Off
20 Mar 2026 8,650 ARS -0.2% 11,703 ARS 11,152 ARS -1.03 -32.91 10.0K Off
13 Mar 2026 8,670 ARS -7.5% 11,838 ARS 11,127 ARS -1.08 -30.98 4.3K Off