BKNG NASDAQ Week ended 31 Jul 2026

Weekly Investor Report

Booking Holdings Inc · Consumer Cyclical · Travel Services

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Latest close 192.9 USD
8.7% latest week
Weekly setup

Mixed setup

The weekly trend is not active. Price is 9.0% above the Trend Line and sits at 53.9% of its 52-week range. The latest completed week returned 8.7%, after a 4.5% four-week move. The latest factor snapshot indicates quality is middle-of-the-pack; growth ranks strongly; valuation is neither clearly cheap nor expensive. Options positioning is bullish with 35/100 conviction, while the latest news-sentiment score is 54/100. Near-term considerations: earnings are due in 3d.

Setup score 43 out of 100
Latest Close 192.9 USD 31 Jul 2026
1W Return 8.7% latest completed week
4W Return 4.5% short-term follow-through
12W Return 16.5% quarterly tape
Trend Breadth 19.2% 10 of 52 weeks active
Volume Ratio 1.0x vs 13-week average
What is working
  • Price is above the Trend Line, keeping the weekly tape constructive.
  • Price is above Fair Value, showing premium demand versus the model.
  • Activity pressure is positive on the latest completed week.
  • Latest weekly return ranks in the strongest part of its sector group.
What could go wrong
  • The trend backdrop is inactive, so price action has not confirmed a constructive regime.
  • Activity pressure is weak, so confirmation is not yet broad enough.
What to watch next
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through 8.7% Latest completed week; four-week move 4.5%. Indicator stack 11/65 Trend and activity pressure are weighted against the latest 12-week confirmation window. Trend backdrop Active The trend backdrop defines the current weekly regime. Patient Capital Quiet Activity-pressure buy-signal status for institutional accumulation timing. Options pressure Bullish 35/100 conviction; expected move 6.6%. News sentiment 54/100 40 relevant articles in the latest sentiment read. Event risk 3d Next report is scheduled for 04 Aug 2026; event risk rises as the date approaches.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is not active. Price is 9.0% above the Trend Line and sits at 53.9% of its 52-week range. The latest completed week returned 8.7%, after a 4.5% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 1.0x the 13-week average. Participation is around or above normal and provides reasonable confirmation.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul 31 Jul
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.2012-week average 0.11

12-week confirmation

Trend active0/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure12/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership0/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.20Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers

No recent accumulation markers. No reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is 4.5% over four weeks, 16.5% over 12 weeks, and -9.7% over one year. The current trend has remained active for 0 consecutive weeks.

Performance by holding period

1W8.7%
4W4.5%
12W16.5%
26W-3.1%
52W-9.7%
Active trend streak0 weeks
Active weeks in one year10
Trend breadth19.2%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure0.85Latest activity-pressure read.
Pressure change-4.1%Four-week change in activity pressure.
Leadership-8.22Latest relative-leadership reading.
RS change54.5%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

The latest factor snapshot indicates quality is middle-of-the-pack; growth ranks strongly; valuation is neither clearly cheap nor expensive.

Open full factor analysis
Factor week 26 Jul 2026 Financial statements through 31 Mar 2026 Field coverage 91% Model confidence 87%

Relative factor standing

Higher display scores are better. Each score is converted from the underlying universe rank, where rank 1 is best.

Overall factor strength23/100Blend of value, momentum, and quality. Underlying universe rank 78; rank 1 is best.
Value30/100Relative valuation strength. Underlying universe rank 71; rank 1 is best.
Quality75/100Profitability and accounting quality. Underlying universe rank 26; rank 1 is best.
Momentum16/100Medium-term price momentum. Underlying universe rank 85; rank 1 is best.
Growth95/100Revenue and earnings growth. Underlying universe rank 6; rank 1 is best.
How to read this

Quality and valuation are separate questions

A strong company can still carry a demanding valuation. This report shows profitability, growth, balance-sheet strength, and the price paid for those characteristics separately.

Valuation

How much investors are paying for earnings, sales, and cash flow.

P/E
22.3x
Price divided by trailing earnings.
Price / sales
5.0x
Market value relative to trailing revenue.
EV / EBITDA
14.8x
Enterprise value relative to operating cash earnings.
Free-cash-flow yield
6.9%
Free cash flow as a share of enterprise value.

Business quality

Margins and the return generated on invested capital.

Gross margin
100.0%
Gross profit retained from each unit of revenue.
Operating margin
31.8%
Operating profit retained from revenue.
Free-cash-flow margin
34.9%
Free cash flow generated from revenue.
Return on invested capital
-
Operating return generated on invested capital.

Growth and financial strength

Recent business growth and accounting strength.

Revenue growth
15.0%
Latest one-year revenue growth.
EPS growth
13.1%
Latest one-year earnings-per-share growth.
Free-cash-flow growth
3.5%
Latest one-year free-cash-flow growth.
Piotroski F-score
6/9
Nine-point accounting-strength checklist.

Shareholder return and balance sheet

Cash returned to owners and financial leverage.

Dividend yield
0.9%
Cash dividends relative to market value.
Buyback yield
5.8%
Net share repurchases relative to market value.
Shareholder yield
6.7%
Dividend yield plus net buyback yield.
Net debt / EBITDA
0.3x
Balance-sheet debt relative to operating cash earnings.
05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Options positioningBullish

BKNG shows bullish options pressure with a 35/100 conviction score, put-call volume ratio of 0.66, expected move of 6.6%, and Sharemaestro trend signal inactive.

Conviction35/100
Expected move6.6%
Put/call volume0.66
Pressure20
Speculation41
Volatility70
Trend agreement43
Open options detail
Insider activity12 / 8

12 acquisitions and 8 disposals in the latest 180-day insider tape.

Acquisitions / disposals over the latest 180 days. Insider activity is context, not a stand-alone signal.
News sentiment54/100

Weighted news tone is neutral across 40 relevant articles.

12 positive · 24 neutral · 4 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings3dNext report is scheduled for 04 Aug 2026; event risk rises as the date approaches.
Options expected move6.6%Nearest-chain priced movement where available.
52-week drawdown-16.1%Distance below the 52-week high.
13-week volatility4.1%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher13 of 2613 weeks finished lower.
Best week+10.7%Week of 17 Apr.
Worst week-10.9%Week of 6 Feb.
Latest week+8.7%Week of 31 Jul.

Shape of recent returns

Strong gains6
Modest gains7
Flat weeks0
Modest losses6
Sharp losses7
Recent vol4.1%13-week weekly-return volatility.
Base vol4.4%52-week weekly-return volatility.
Up/down split25/27Count of positive and negative weeks in the 52-week window.
Average skew3.6% / -3.5%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

Weekly tape37/100

Trend, activity pressure, participation, and risk combine to a 37/100 tape read.

 Indicator analysis33/100

Latest 12-week confirmation: trend 0/12, activity pressure 12/12, relative leadership 0/12.

Activity pressure 0.20; No reversal markers Factors36/100

O'Shaughnessy factor stack blends value, quality, momentum, and confidence.

Buyback Yield rank 10 Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal Options51/100

BKNG shows bullish options pressure with a 35/100 conviction score, put-call volume ratio of 0.66, expected move of 6.6%, and Sharemaestro trend signal inactive.

Bullish · Call-side pressure · Expected move 6.6% Sentiment54/100

Weighted news tone is neutral across 40 relevant articles.

UBS Adjusts Price Target on Booking Holdings to $266 From $249, Maintains Buy Rating Insiders12 / 8

12 acquisitions and 8 disposals in the latest 180-day insider tape.

 Earnings3d

Next report is scheduled for 04 Aug 2026; event risk rises as the date approaches.
WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
31 Jul 2026192.9 USD8.7%177.0 USD172.3 USD0.85-8.2234.8MOff
24 Jul 2026177.5 USD-2.3%177.6 USD171.8 USD0.80-15.6722.6MOff
17 Jul 2026181.7 USD1.8%178.9 USD171.4 USD1.07-15.7630.4MOff
10 Jul 2026178.4 USD-3.3%180.0 USD171.0 USD1.01-21.4226.3MOff
3 Jul 2026184.6 USD1.7%181.1 USD170.6 USD0.89-18.0636.3MOff
26 Jun 2026181.5 USD5.6%181.9 USD170.1 USD0.71-19.4855.0MOff
19 Jun 2026171.8 USD4.1%182.3 USD169.6 USD0.51-27.8941.2MOff
12 Jun 2026164.9 USD-0.5%182.9 USD169.1 USD0.44-29.6236.2MOff
5 Jun 2026165.8 USD-0.7%184.1 USD168.7 USD0.42-28.3335.1MOff
29 May 2026167.0 USD4.0%185.1 USD168.3 USD0.41-31.8232.1MOff
22 May 2026160.7 USD4.5%186.3 USD167.9 USD0.38-33.2738.3MOff
15 May 2026153.7 USD-7.1%187.7 USD167.5 USD0.39-36.0736.7MOff
8 May 2026165.5 USD-2.2%189.3 USD167.2 USD0.47-32.1339.6MOff
1 May 2026169.2 USD-5.9%190.6 USD166.8 USD0.35-27.5343.1MOff
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.