Company insider dossier

Asana Inc insider intelligence

ASAN filings assessed for conviction, transaction quality, insider breadth, clustering, freshness, and price confirmation.

14/100

Concentrated distribution

74/100 confidence
Exchange
NYSE
Sector
Technology
Industry
Software - Application
Latest evidence
3 Aug 2026

Investment committee read

Concentrated distribution

Priced common-share disposals are concentrated enough to warrant review, but they are not treated as a standalone bearish forecast.

Review exposure and filing context

Evidence in favour

  • Participation spans 12 named insiders rather than one filing source.

Decision risks

  • Qualifying disposal events outnumber acquisitions, although disposals receive a lower directional weight.
  • The latest qualifying filing is more than 30 days old.
Conviction14Concentrated distribution
Confidence74Well supported
Named insiders12participating in the tape
Controlled events9directional common-share events
Acquisition value$0normalized amount
Disposal value$792.7Knormalized amount

Price confirmation map

Weekly price with common-share events

Acquisitions and disposals are aligned to the nearest completed weekly bar.

23.2718.8214.379.915.46 Acquisition · 3 Aug 2026 · Not reportedDisposal · 30 Jun 2026 · Not reportedDisposal · 30 Jun 2026 · $95.1KDisposal · 26 Jun 2026 · $35.0KDisposal · 24 Jun 2026 · $89.1KDisposal · 24 Jun 2026 · $56.2KDisposal · 22 Jun 2026 · $179.6KDisposal · 22 Jun 2026 · $170.5KDisposal · 22 Jun 2026 · $75.8KDisposal · 22 Jun 2026 · $50.9KDisposal · 22 Jun 2026 · $40.5KAcquisition · 17 Jun 2026 · Not reportedAcquisition · 8 Jun 2026 · Not reportedAcquisition · 8 Jun 2026 · Not reportedAcquisition · 8 Jun 2026 · Not reportedAcquisition · 8 Jun 2026 · Not reportedAcquisition · 8 Jun 2026 · Not reportedAcquisition · 6 May 2026 · Not reportedAcquisition · 6 May 2026 · Not reportedAcquisition · 1 May 2026 · Not reportedAcquisition · 1 May 2026 · Not reportedAcquisition · 1 May 2026 · Not reportedAcquisition · 1 May 2026 · Not reported
Feb 2025Aug 2026
Weekly closeCommon-share acquisitionCommon-share disposal

Market confirmation

Price and trend context

Latest close
9.26 USD
One-week move
+11.3%
Four-week move
+26.3%
Fair-value gap
-35.7%
Trend signal
Inactive
Relative strength
-19.4

Directional balance

Controlled event mix

0.0%acquisition
Acquisition events
0
Disposal events
9
Net value
-$792.7K

Cadence

Twelve-week filing pressure

Volume shows attention. Controlled events determine direction.

025 May
001 Jun
508 Jun
115 Jun
822 Jun
229 Jun
006 Jul
013 Jul
020 Jul
027 Jul
103 Aug
010 Aug

Named participants

Insider conviction by person

ANDERSON-COPPERMAN, KRISTADirector500 events
BORODITSKY, MARCDirector500 events
CAREY, SYDNEYDirector500 events
COHLER, MATTDirector500 events
D'ANGELO, ADAMDirector500 events
LINDSAY, ANDREWDirector500 events
NORRINGTON, LORRIE MDirector500 events
ROSENSTEIN, JUSTINDirector500 events
SOSA, VERONICAChief Accounting Officer281 events
ROGERS, DANIEL MARKDirector, Chief Executive Officer252 events
COLENDICH, KATIE MARIEGC, Corporate Secretary223 events
MEGJI, AZIZChief Financial Officer223 events

Evidence quality

Security and transaction context

Common equity23
Equity compensation0
Options and derivatives0
Other securities0

Role architecture

Who is participating

Director11
Other executive5
Finance leadership4
CEO and chair3

Transaction evidence

Auditable ASAN filing ledger

Showing 1 to 23 of 23.

ANDERSON-COPPERMAN, KRISTADirector
AcquisitionCommon equity
1827 sharesClass A Common Stock
Not reportedContext evidence
ROSENSTEIN, JUSTINDirector
DisposalCommon equity
2700000 sharesClass A Common Stock
Not reportedContext evidence
ROGERS, DANIEL MARKDirector, Chief Executive Officer
DisposalCommon equity
13790 sharesClass A Common Stock
$95.1KDirectional evidence
COLENDICH, KATIE MARIEGC, Corporate Secretary
DisposalCommon equity
5242 sharesClass A Common Stock
$35.0KDirectional evidence
MEGJI, AZIZChief Financial Officer
DisposalCommon equity
13239 sharesClass A Common Stock
$89.1KDirectional evidence
COLENDICH, KATIE MARIEGC, Corporate Secretary
DisposalCommon equity
8337 sharesClass A Common Stock
$56.2KDirectional evidence
ROGERS, DANIEL MARKDirector, Chief Executive Officer
DisposalCommon equity
26975 sharesClass A Common Stock
$179.6KDirectional evidence
MEGJI, AZIZChief Financial Officer
DisposalCommon equity
25607 sharesClass A Common Stock
$170.5KDirectional evidence
SOSA, VERONICAChief Accounting Officer
DisposalCommon equity
11378 sharesClass A Common Stock
$75.8KDirectional evidence
COLENDICH, KATIE MARIEGC, Corporate Secretary
DisposalCommon equity
7647 sharesClass A Common Stock
$50.9KDirectional evidence
MEGJI, AZIZChief Financial Officer
DisposalCommon equity
6089 sharesClass A Common Stock
$40.5KDirectional evidence
ROGERS, DANIEL MARKDirector, Chief Executive Officer
AcquisitionCommon equity
654665 sharesClass A Common Stock
Not reportedContext evidence
ANDERSON-COPPERMAN, KRISTADirector
AcquisitionCommon equity
22378 sharesClass A Common Stock
Not reportedContext evidence
BORODITSKY, MARCDirector
AcquisitionCommon equity
22378 sharesClass A Common Stock
Not reportedContext evidence
CAREY, SYDNEYDirector
AcquisitionCommon equity
22378 sharesClass A Common Stock
Not reportedContext evidence
LINDSAY, ANDREWDirector
AcquisitionCommon equity
22378 sharesClass A Common Stock
Not reportedContext evidence
ROSENSTEIN, JUSTINDirector
AcquisitionCommon equity
22378 sharesClass A Common Stock
Not reportedContext evidence
COLENDICH, KATIE MARIEGC, Corporate Secretary
AcquisitionCommon equity
98200 sharesClass A Common Stock
Not reportedContext evidence
MEGJI, AZIZChief Financial Officer
AcquisitionCommon equity
585775 sharesClass A Common Stock
Not reportedContext evidence
ANDERSON-COPPERMAN, KRISTADirector
AcquisitionCommon equity
2056 sharesClass A Common Stock
Not reportedContext evidence
COHLER, MATTDirector
AcquisitionCommon equity
1335 sharesClass A Common Stock
Not reportedContext evidence
D'ANGELO, ADAMDirector
AcquisitionCommon equity
1186 sharesClass A Common Stock
Not reportedContext evidence
NORRINGTON, LORRIE MDirector
AcquisitionCommon equity
2323 sharesClass A Common Stock
Not reportedContext evidence

Reading the dossier

Direction and confidence are separate

Conviction

The 0 to 100 score classifies deduplicated priced common-share evidence. Fifty is balanced or non-directional.

Confidence

Confidence rises with controlled event depth, named-insider breadth, fresh evidence, normalized values, and a longer observation span.

Disposals

Selling is not treated as the mirror image of buying. It carries less directional weight because taxes, diversification, compensation, and planned transactions can all create sales.

Price confirmation

The market chart tests whether the filing thesis is being confirmed or rejected by price, fair-value position, relative strength, and the current trend state.

Independent market research for education. This classification is not investment advice, a recommendation, a forecast, or an execution instruction.

Evidence context