Company insider dossier

Asure Software Inc insider intelligence

ASUR filings assessed for conviction, transaction quality, insider breadth, clustering, freshness, and price confirmation.

Terminal chart Weekly report Factor intelligence Technology Software - Application Data API
40/100

Distribution bias

95/100 confidence
Exchange
NASDAQ
Sector
Technology
Industry
Software - Application
Latest evidence
3 Aug 2026

Investment committee read

Distribution bias

Priced common-share disposals are concentrated enough to warrant review, but they are not treated as a standalone bearish forecast.

Demand a stronger confirmation bar

Evidence in favour

  • 5 distinct acquisition events survive duplicate and security-type controls.
  • Participation spans 9 named insiders rather than one filing source.
  • The latest qualifying evidence is fresh, dated 03 Aug 2026.

Decision risks

  • Qualifying disposal events outnumber acquisitions, although disposals receive a lower directional weight.
Conviction40Distribution bias
Confidence95Deep evidence
Named insiders9participating in the tape
Controlled events21directional common-share events
Acquisition value$2.1Mnormalized amount
Disposal value$2.4Mnormalized amount

Price confirmation map

Weekly price with common-share events

Acquisitions and disposals are aligned to the nearest completed weekly bar.

11.7210.659.578.507.43 Disposal · 3 Aug 2026 · $7.7KDisposal · 3 Aug 2026 · $5.5KAcquisition · 28 Jul 2026 · Not reportedAcquisition · 28 Jul 2026 · Not reportedAcquisition · 28 Jul 2026 · Not reportedAcquisition · 28 Jul 2026 · Not reportedAcquisition · 28 Jul 2026 · Not reportedAcquisition · 28 Jul 2026 · Not reportedDisposal · 1 Jul 2026 · $14.9KDisposal · 1 Jul 2026 · $14.7KDisposal · 1 Jul 2026 · $10.7KDisposal · 1 Jul 2026 · $7.1KDisposal · 1 Jul 2026 · $5.1KDisposal · 1 Jun 2026 · $8.5KDisposal · 1 Jun 2026 · $6.1KDisposal · 12 May 2026 · $39.3KAcquisition · 12 May 2026 · $39.3KDisposal · 11 May 2026 · $494.1KAcquisition · 11 May 2026 · $471.6KDisposal · 7 May 2026 · $693.0KAcquisition · 7 May 2026 · $606.6KDisposal · 7 May 2026 · $502.8KDisposal · 7 May 2026 · $502.8KAcquisition · 7 May 2026 · $471.6KAcquisition · 7 May 2026 · $471.6KDisposal · 7 May 2026 · $39.3KAcquisition · 7 May 2026 · $39.3KAcquisition · 7 May 2026 · $39.3KDisposal · 1 May 2026 · $8.1KDisposal · 1 May 2026 · $3.6K
Feb 2025Aug 2026
Weekly closeCommon-share acquisitionCommon-share disposal

Market confirmation

Price and trend context

Latest close
8.67 USD
One-week move
+8.0%
Four-week move
+10.7%
Fair-value gap
-3.7%
Trend signal
Inactive
Relative strength
-11.5

Directional balance

Controlled event mix

23.8%acquisition
Acquisition events
5
Disposal events
16
Net value
-$223.9K

Cadence

Twelve-week filing pressure

Volume shows attention. Controlled events determine direction.

025 May
201 Jun
008 Jun
015 Jun
022 Jun
529 Jun
006 Jul
013 Jul
020 Jul
627 Jul
203 Aug
010 Aug

Named participants

Insider conviction by person

ALLEN, BEN FDirector721 events
GOEPEL, PATRICKDirector, Chairman & CEO634 events
GILL, DANIEL MDirector612 events
REYNOLDS, BJORNDirector612 events
DREW, WILLIAM CARLDirector500 events
LEE, GRACE G.Director500 events
OBERWAGER, BRADFORD SCOVILLDirector500 events
PENCE, JOHN FChief Financial Officer327 events
GOLDSTEIN, EYALChief Revenue Officer298 events

Evidence quality

Security and transaction context

Common equity30
Equity compensation0
Options and derivatives7
Other securities0

Role architecture

Who is participating

Director14
Other executive9
Finance leadership8
CEO and chair6

Transaction evidence

Auditable ASUR filing ledger

Showing 1 to 30 of 37.

GOLDSTEIN, EYALChief Revenue Officer
DisposalCommon equity
879 sharesAsure Software, Inc. Common Stock ($0.01 par value)
$7.7KDirectional evidence
PENCE, JOHN FChief Financial Officer
DisposalCommon equity
628 sharesAsure Software, Inc. Common Stock ($0.01 par value)
$5.5KDirectional evidence
ALLEN, BEN FDirector
AcquisitionCommon equity
5420 sharesAsure Software, Inc. Common Stock ($0.01 par value)
Not reportedContext evidence
DREW, WILLIAM CARLDirector
AcquisitionCommon equity
5420 sharesAsure Software, Inc. Common Stock ($0.01 par value)
Not reportedContext evidence
GILL, DANIEL MDirector
AcquisitionCommon equity
5420 sharesAsure Software, Inc. Common Stock ($0.01 par value)
Not reportedContext evidence
LEE, GRACE G.Director
AcquisitionCommon equity
5420 sharesAsure Software, Inc. Common Stock ($0.01 par value)
Not reportedContext evidence
OBERWAGER, BRADFORD SCOVILLDirector
AcquisitionCommon equity
5420 sharesAsure Software, Inc. Common Stock ($0.01 par value)
Not reportedContext evidence
REYNOLDS, BJORNDirector
AcquisitionCommon equity
5420 sharesAsure Software, Inc. Common Stock ($0.01 par value)
Not reportedContext evidence
GOLDSTEIN, EYALChief Revenue Officer
DisposalCommon equity
1837 sharesAsure Software, Inc. Common Stock ($0.01 par value)
$14.9KDirectional evidence
GOLDSTEIN, EYALChief Revenue Officer
DisposalCommon equity
1804 sharesAsure Software, Inc. Common Stock ($0.01 par value)
$14.7KDirectional evidence
PENCE, JOHN FChief Financial Officer
DisposalCommon equity
1312 sharesAsure Software, Inc. Common Stock ($0.01 par value)
$10.7KDirectional evidence
GOLDSTEIN, EYALChief Revenue Officer
DisposalCommon equity
879 sharesAsure Software, Inc. Common Stock ($0.01 par value)
$7.1KDirectional evidence
PENCE, JOHN FChief Financial Officer
DisposalCommon equity
628 sharesAsure Software, Inc. Common Stock ($0.01 par value)
$5.1KDirectional evidence
GOLDSTEIN, EYALChief Revenue Officer
DisposalCommon equity
879 sharesAsure Software, Inc. Common Stock ($0.01 par value)
$8.5KDirectional evidence
PENCE, JOHN FChief Financial Officer
DisposalCommon equity
628 sharesAsure Software, Inc. Common Stock ($0.01 par value)
$6.1KDirectional evidence
GILL, DANIEL MDirector
DisposalOptions and derivatives
5000 sharesStock Option (Option to Buy)
Not reportedContext evidence
GILL, DANIEL MDirector
DisposalCommon equity
4581 sharesAsure Software, Inc. Common Stock ($0.01 par value)
$39.3KDirectional evidence
GILL, DANIEL MDirector
AcquisitionCommon equity
5000 sharesAsure Software, Inc. Common Stock ($0.01 par value)
$39.3KDirectional evidence
PENCE, JOHN FChief Financial Officer
DisposalOptions and derivatives
60000 sharesEmployee Stock Option (Right to Buy)
Not reportedContext evidence
PENCE, JOHN FChief Financial Officer
DisposalCommon equity
55645 sharesAsure Software, Inc. Common Stock ($0.01 par value)
$494.1KDirectional evidence
PENCE, JOHN FChief Financial Officer
AcquisitionCommon equity
60000 sharesAsure Software, Inc. Common Stock ($0.01 par value)
$471.6KDirectional evidence
ALLEN, BEN FDirector
DisposalOptions and derivatives
5000 sharesStock Option (Option to Buy)
Not reportedContext evidence
GOEPEL, PATRICKDirector, Chairman & CEO
DisposalOptions and derivatives
60000 sharesEmployee Stock Option (Right to Buy)
Not reportedContext evidence
GOEPEL, PATRICKDirector, Chairman & CEO
DisposalOptions and derivatives
90000 sharesEmployee Stock Option (Right to Buy)
Not reportedContext evidence
GOLDSTEIN, EYALChief Revenue Officer
DisposalOptions and derivatives
60000 sharesEmployee Stock Option (Right to Buy)
Not reportedContext evidence
REYNOLDS, BJORNDirector
DisposalOptions and derivatives
5000 sharesStock Option (Option to Buy)
Not reportedContext evidence
GOEPEL, PATRICKDirector, Chairman & CEO
DisposalCommon equity
75492 sharesAsure Software, Inc. Common Stock ($0.01 par value)
$693.0KDirectional evidence
GOEPEL, PATRICKDirector, Chairman & CEO
AcquisitionCommon equity
90000 sharesAsure Software, Inc. Common Stock ($0.01 par value)
$606.6KDirectional evidence
GOEPEL, PATRICKDirector, Chairman & CEO
DisposalCommon equity
54768 sharesAsure Software, Inc. Common Stock ($0.01 par value)
$502.8KDirectional evidence
GOLDSTEIN, EYALChief Revenue Officer
DisposalCommon equity
54768 sharesAsure Software, Inc. Common Stock ($0.01 par value)
$502.8KDirectional evidence

Reading the dossier

Direction and confidence are separate

Conviction

The 0 to 100 score classifies deduplicated priced common-share evidence. Fifty is balanced or non-directional.

Confidence

Confidence rises with controlled event depth, named-insider breadth, fresh evidence, normalized values, and a longer observation span.

Disposals

Selling is not treated as the mirror image of buying. It carries less directional weight because taxes, diversification, compensation, and planned transactions can all create sales.

Price confirmation

The market chart tests whether the filing thesis is being confirmed or rejected by price, fair-value position, relative strength, and the current trend state.

Independent market research for education. This classification is not investment advice, a recommendation, a forecast, or an execution instruction.

Evidence context