Sharemaestro company-news research for The Trade Desk, Inc. (TT8), showing current tone, evidence confidence, direct company coverage, sector and industry context, completed price response and the source headlines used on the page. Scores describe published news evidence. Confidence describes the amount, freshness, source breadth and direct company relevance of that evidence. Price context is shown separately.
GER
Germany
Provisional evidence
Company news sentiment
TT8 news sentiment
The Trade Desk, Inc.
Company headlines from the last 30 days, weighted by freshness, relevance, publisher quality and the strength of the wording. Price is shown separately.
30-day score48Neutral is 50
Early balanced news score
23/100 evidence confidence
85% direct company focus
10 current stories across 6 publishers
Current company news
Early balanced news score
10 company-specific stories are available, but there are not yet enough fresh stories from separate publishers for a firm reading.
Observed headline tone38/100
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Published 30-day score48/100
Latest source headline
Trade Desk's Downbeat Guidance Indicates Macro, Structural Issues, Wedbush Says
finance.yahoo.com · 07 Aug 2026 18:58
Older, less relevant and less reliable stories count for less. Confidence is shown separately.
What supports the score
10 current stories are mapped specifically to TT8.
The score uses 6 publishers rather than depending on one outlet.
What limits the score
The stories agree, but freshness-weighted evidence is only 0.237.
Confidence is 23/100, below the threshold for a firm score.
48/100
News scoreEarly balanced news score
23/100
Confidencethin evidence
85%/100
Company news10 company stories
89/100
Story agreement11/100 difference
News history
Daily score and story count over 30 days
15 Jul30 Jul13 Aug
News scoreStory count50 baseline
Confidence
How reliable the score is
Confidence uses the amount of news, separate publishers, direct company relevance, freshness and agreement. A high or low score is not automatically reliable.
Amount of evidence5
0.237 after freshness weightingSource breadth100
6 independent publishersCompany relevance85
share tied directly to this companyFreshness30
recency-weighted evidenceAgreement89
how closely stories agreePublisher mix47
less reliance on one publisherPrice and news history
News score and weekly price over 26 weeks
Company-specific news is present, but the evidence has not yet earned enough independent, fresh information weight for price confirmation to be treated as a firm signal.
One scoring method across the chart.Stored company headlines are recalculated at each weekly point with the current 30-day freshness weighting. Old published snapshots are left unchanged.
13 Feb15 May07 Aug
Weekly close, indexedSentiment score
WeekNews scoreCloseWeekly move
07 Aug 202643EUR 11.99-22.1%
31 Jul 202651EUR 15.4+1.9%
24 Jul 202650EUR 15.11-6.0%
17 Jul 202650EUR 16.07-6.9%
10 Jul 202650EUR 17.26+2.5%
03 Jul 202650EUR 16.84+5.8%
26 Jun 202650EUR 15.92-2.0%
Provisional evidence
News subjects
What is shaping the score
Earnings386 stories · 60%
Market update602 stories · 20%
Macro sensitivity501 stories · 10%
Regulatory and legal501 stories · 10%
Source mix
Where the evidence comes from
finance.yahoo.com334 stories · 40%
TipRanks502 stories · 20%
GuruFocus601 stories · 10%
MSN501 stories · 10%
Stock Titan501 stories · 10%
CNW Group501 stories · 10%
Recurring subjects
Subjects appearing most often
Earnings3EARNINGS3Rates1RATES1Jobs Report1JOBS-REPORT1Guidance1GUIDANCE1Fed1FED1
Earlier readings
How the score has changed
Past and present use the same method.Each point recalculates the previous 30 days of stored company headlines with today's scoring rules. The original stored snapshots remain unchanged.
22 Jun50 neutral13 Aug 21:40
ConstructiveBalanced or withheldCautious
Changes in the stored score
Scores are rebuilt from stored headlines with the current 30-day method. Days with no change are collapsed.
| Observed | Score | Move | Confidence | Stories | Status |
|---|---|---|---|---|---|
| 13 Aug 21:40 | 40 | +1 | 39/100 (-2) | 15 (0) | Measured |
| 12 Aug 23:59 | 39 | +1 | 41/100 (+3) | 15 (+2) | Measured |
| 11 Aug 23:59 | 38 | -1 | 38/100 (+2) | 13 (+1) | Measured |
| 10 Aug 23:59 | 39 | -4 | 36/100 (-1) | 12 (+1) | Provisional |
| 07 Aug 23:59 | 43 | -7 | 37/100 (+10) | 11 (+4) | Provisional |
| 06 Aug 23:59 | 50 | +0 | 27/100 (+1) | 7 (+1) | Provisional |
| 02 Aug 23:59 | 50 | -1 | 26/100 (+2) | 6 (0) | Provisional |
| 31 Jul 23:59 | 51 | +1 | 24/100 (-3) | 6 (-1) | Provisional |
Source headlines
The news behind the score
Only company-specific stories enter this score. The latest 30 days are shown newest first, with newer stories weighted more heavily and duplicate coverage combined.
#150Tone
finance.yahoo.comDirect company coverage
Trade Desk's Downbeat Guidance Indicates Macro, Structural Issues, Wedbush Says
Trade Desk TTD.jpg -Shutterstock Trade Desk's (TTD) downbeat third-quarter outlook following a second-quarter miss indicates macro and structural issues amid growing competition, Wedbush Securities said Friday.Late Thursday, the ad-buying software maker said it expected revenue of at least $650 million and Silver Upgrade to read this MT Newswires article and get so much more. A Silver or Gold subscription plan is required to access premium news articles. Upgrade now
COMPETITIONCompetitionEARNINGSEarningsGUIDANCEGuidance
- Published
- 07 Aug 2026 18:58
- News subject
- Earnings
- Why this score
- Positive financial language
- Company focus
- Shared story · 78%
- How it is used
- Direct company coverage
- Weighted influence
- Medium · 11.1% · 6.1d old
- Duplicates
- 2 consolidated
#234Tone
finance.yahoo.comDirect company coverage
Trade Desk Stock Tumbles as Things Go From Bad to Worse. Here Come the Downgrades.
Trade Desk stock sank to the bottom of the on Friday after the advertising technology company reported second-quarter revenue that fell short of expectations. If the move holds, Trade Desk will close at its lowest level since January, 30, 2019, according to Dow Jones Market Data. It’s been a tough stretch for Trade Desk shares, which have declined 63% this year and are down 74% over the past 12 months. Continue Reading
ADVERTISING-TECHNOLOGYAdvertising TechnologyEARNINGSEarnings
- Published
- 07 Aug 2026 18:26
- News subject
- Earnings
- Why this score
- Operating deterioration
- Company focus
- Shared story · 78%
- How it is used
- Direct company coverage
- Weighted influence
- High · 24.2% · 6.1d old
- Duplicates
- 2 consolidated
#324Tone
finance.yahoo.comDirect company coverage
The Bull Case For Trade Desk (TTD) Could Change Following Q3 Guidance Cut And Execution Missteps – Learn Why
The Trade Desk, Inc. has already reported its second-quarter 2026 results, with sales rising to US$715.06 million while net income and earnings per share declined year on year, alongside a completed share repurchase program totaling 48,644,000 shares for US$2.49 billions since 2023. The earnings miss versus analyst expectations and weaker third-quarter revenue guidance, attributed by management to macro pressures and execution issues, have prompted several broker downgrades and raised fresh questions about the resilience of its growth-focused advertising platform. We'll now examine how the wea
ADVERTISINGAdvertisingEARNINGSEARNINGS PER SHAREEarningsEarnings Per Share
- Published
- 07 Aug 2026 18:12
- News subject
- Earnings
- Why this score
- Guidance cut
- Company focus
- Shared story · 78%
- How it is used
- Direct company coverage
- Weighted influence
- High · 30.3% · 6.1d old
- Duplicates
- 2 consolidated
#450Tone
finance.yahoo.comDirect company coverage
SpaceX, Doximity, Trade Desk, Rigetti, Coherent, and More Stocks That Explain Today’s Market
FEATURE Stocks rose Friday with tech names picking up steam after the U.S. jobs report for July was softer than expected, resulting in Wall Street rethinking whether the Federal Reserve will raise interest rates any time soon. Continue Reading
FEDFedJOBS-REPORTJobs ReportRATESRates
- Published
- 07 Aug 2026 18:03
- News subject
- Macro sensitivity
- Why this score
- No clear positive or negative phrase
- Company focus
- Shared story · 78%
- How it is used
- Direct company coverage
- Weighted influence
- Low · 2.2% · 6.2d old
- Duplicates
- 2 consolidated
#550Tone
TipRanksDirect company coverageScored from headlineSource lookup
Trade Desk (TT8) Q3 2025 Earnings Report - Results, Call & Slides
- Published
- 06 Aug 2026 21:44
- News subject
- Earnings
- Why this score
- No clear positive or negative phrase
- Company focus
- Main company · 100%
- How it is used
- Direct company coverage
- Weighted influence
- Medium · 17.7% · 7.0d old
- Duplicates
- 1 consolidated
#650Tone
TipRanksDirect company coverageScored from headlineSource lookup
Trade Desk (TT8) Q1 2024 Earnings Report - Results, Call & Slides
- Published
- 02 Aug 2026 00:41
- News subject
- Earnings
- Why this score
- No clear positive or negative phrase
- Company focus
- Main company · 100%
- How it is used
- Direct company coverage
- Weighted influence
- Medium · 9% · 11.9d old
- Duplicates
- 1 consolidated
#760Tone
GuruFocusDirect company coverageScored from headlineSource lookup
The Trade Desk Inc (TTD) Shares Surge 3.4% -- What GF Score of 8
- Published
- 31 Jul 2026 04:42
- News subject
- Market update
- Why this score
- Positive market reaction
- Company focus
- Main company · 100%
- How it is used
- Direct company coverage
- Weighted influence
- Low · 0.4% · 13.7d old
- Duplicates
- 1 consolidated
#850Tone
MSNDirect company coverageScored from headlineSource lookup
What you need to know ahead of the Trade Desk’s earnings release
- Published
- 24 Jul 2026 19:28
- News subject
- Earnings
- Why this score
- No clear positive or negative phrase
- Company focus
- Main company · 100%
- How it is used
- Direct company coverage
- Weighted influence
- Low · 2.5% · 20.1d old
- Duplicates
- 1 consolidated
#950Tone
Stock TitanDirect company coverageScored from headlineSource lookup
Trade Desk (TTD) grants CFO Olmstead 246K RSUs and 440K options
- Published
- 23 Jul 2026 01:02
- News subject
- Market update
- Why this score
- No clear positive or negative phrase
- Company focus
- Main company · 100%
- How it is used
- Direct company coverage
- Weighted influence
- Low · <0.1% · 21.9d old
- Duplicates
- 1 consolidated
#1050Tone
CNW GroupDirect company coverageScored from headlineSource lookup
Company that purported to trade foreign currencies committed fraud and illegal distribution, BCSC alleges
- Published
- 16 Jul 2026 05:50
- News subject
- Regulatory and legal
- Why this score
- No clear positive or negative phrase
- Company focus
- Main company · 100%
- How it is used
- Direct company coverage
- Weighted influence
- Low · 2.7% · 28.7d old
- Duplicates
- 1 consolidated
Earlier company news
TT8 news archive
Stored newest first for historical research. It starts after the newest three pages above and then continues through older news. Each archive page is loaded only when it is opened.
Older news is kept in the archive
There are 9 older TT8 headlines. Open one page at a time when you need them.
Open older archiveHow the page works
How to read the score
It describes the weighted balance of qualifying headlines. A score of 50 can mean balanced news or that there is not enough evidence; the status label explains which.
Confidence measures depth, source breadth, direct relevance, freshness and agreement. It does not rise merely because the tone is extreme.
Weekly price response, trend and fair-value position test whether the market is accepting or rejecting the news. They never rewrite the news score.
It measures news already published. It is not a forecast, recommendation or price target.