- The trend backdrop is active with a 2-week active streak.
- Price is above the Trend Line, keeping the weekly tape constructive.
- Activity pressure is constructive, supporting the smart-money activity read.
VPLAY-A
STO
Week ended 07 Aug 2026
Weekly Investor Report
Viaplay Group AB (publ) · Communication Services · Entertainment
Latest close
2.74 SEK
4.6%
latest week
Weekly setup
Constructive, but selective
The weekly trend is active. Price is 8.2% above the Trend Line and sits at 71.2% of its 52-week range. The latest completed week returned 4.6%, after a 11.4% four-week move. The latest news-sentiment score is 50/100. Near-term considerations: volume confirmation is below normal.
Setup score
46
out of 100
Latest Close
2.74 SEK
7 Aug 2026
1W Return
4.6%
latest completed week
4W Return
11.4%
short-term follow-through
12W Return
1.5%
quarterly tape
Trend Breadth
59.6%
31 of 52 weeks active
Volume Ratio
0.4x
vs 13-week average
- Price is below Fair Value, so the market is still discounting the latest tape.
- Activity pressure is negative, which weakens the current setup.
- Trend Line remains the key weekly regime level.
- Activity pressure is the gauge to monitor for confirmation or fade.
- A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through
4.6%
Latest completed week; four-week move 11.4%.
Indicator stack
40/34
Trend and activity pressure are weighted against the latest 12-week confirmation window.
Trend backdrop
Active
The trend backdrop defines the current weekly regime.
Patient Capital
Quiet
Activity-pressure buy-signal status for institutional accumulation timing.
News sentiment
50/100
6 relevant articles in the latest sentiment read.
01 · Price action
Study the full chart
Where price is—and whether the trend supports it
The weekly trend is active. Price is 8.2% above the Trend Line and sits at 71.2% of its 52-week range. The latest completed week returned 4.6%, after a 11.4% four-week move.
52-week price path
Price vs Trend Line and Fair Value
Price
Trend Line
Fair Value
02 · Volume and demand
Is real participation confirming the move?
Latest weekly volume is 0.4x the 13-week average. Participation is below its recent norm, so price strength is not receiving full volume confirmation.
26-week volume confirmation
Bar height shows volume; colour shows the weekly price direction
13 Feb
20 Feb
27 Feb
6 Mar
13 Mar
20 Mar
27 Mar
3 Apr
10 Apr
17 Apr
24 Apr
1 May
8 May
15 May
22 May
29 May
5 Jun
12 Jun
19 Jun
26 Jun
3 Jul
10 Jul
17 Jul
24 Jul
31 Jul
7 Aug
Up week
Down week
Demand beneath price
Activity pressure and institutional-style signals
These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.
Activity pressure path
Latest 0.6512-week average 0.78
12-week confirmation
Trend active10/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure6/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership5/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.65Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers
No recent accumulation markers. No reversal markers.
03 · Momentum and leadership
Is performance persistent—and is the stock leading?
Performance is 11.4% over four weeks, 1.5% over 12 weeks, and 35.6% over one year. The current trend has remained active for 2 consecutive weeks.
Performance by holding period
Active trend streak2 weeks
Active weeks in one year31
Trend breadth59.6%
Activity pressure vs relative leadership
Activity pressureRelative leadership
Pressure-0.66Latest activity-pressure read.
Pressure change-53.1%Four-week change in activity pressure.
Leadership1.28Latest relative-leadership reading.
RS change135.1%Four-week change in relative leadership.
04 · Fundamentals and valuation
Open full factor analysis
What investors are paying for—and the quality behind it
A published fundamentals and factor snapshot is not available for this company.
No published fundamental snapshot is available for this company.
05 · Ownership, options, and sentiment
What other market participants are doing
Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.
Insider activity-
No recent insider transactions are stored for this company.
News sentiment50/100
Weighted news tone is neutral across 6 relevant articles.
0 positive · 6 neutral · 0 negativePatient CapitalQuiet
Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal
06 · Catalysts and risk
What can move the shares—and how volatile the path has been
Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.
Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-18.5%Distance below the 52-week high.
13-week volatility9.6%Standard deviation of weekly returns.
Weekly gains and losses
Latest 26 completed weeksEach bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.
13 Feb
13 Mar
10 Apr
8 May
5 Jun
3 Jul
7 Aug
Weeks higher14 of 269 weeks finished lower.
Best week+18.5%Week of 22 May.
Worst week-21.9%Week of 19 Jun.
Latest week+4.6%Week of 7 Aug.
Shape of recent returns
Strong gains11
Modest gains3
Flat weeks3
Modest losses2
Sharp losses7
Recent vol9.6%13-week weekly-return volatility.
Base vol12.2%52-week weekly-return volatility.
Up/down split28/18Count of positive and negative weeks in the 52-week window.
Average skew9.9% / -11.5%Average positive week versus average negative week.
07 · Sector and peer context
Is this stock leading—or simply moving with its group?
Sector and industry breadth distinguish company-specific strength from a broad group move.
SectorSE Communication Services
4-week rank13 / 51
Group average3.9%
Trend breadth51.0%
Trend51.0%active weekly trend signals
MD47.1%positive activity pressure
RS31.4%positive relative leadership
Four-week leaders
IndustrySE Entertainment
4-week rank2 / 5
Group average5.1%
Trend breadth60.0%
Trend60.0%active weekly trend signals
MD20.0%positive activity pressure
RS40.0%positive relative leadership
Four-week leaders
08 · Evidence and weekly data
The underlying research record
Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.
Weekly tape43/100
Trend, activity pressure, participation, and risk combine to a 43/100 tape read.
Indicator analysis60/100Latest 12-week confirmation: trend 10/12, activity pressure 6/12, relative leadership 5/12.
Activity pressure 0.65; No reversal markers Factors50/100No published factor snapshot is available yet.
Patient CapitalQuietActivity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal Sentiment50/100Weighted news tone is neutral across 6 relevant articles.
Insider Spends kr993k Buying More Shares In Viaplay Group Insiders50/100No recent insider transaction evidence is stored.
Earnings50/100No stored earnings event is currently attached to this ticker.
| Week | Close | Return | Trend Line | Fair Value | Pressure | Leadership | Volume | Trend |
|---|---|---|---|---|---|---|---|---|
| 7 Aug 2026 | 2.74 SEK | 4.6% | 2.53 SEK | 7.16 SEK | -0.66 | 1.28 | 175 | On |
| 31 Jul 2026 | 2.62 SEK | 4.0% | 2.50 SEK | 7.62 SEK | -0.63 | -1.09 | 23 | On |
| 24 Jul 2026 | 2.52 SEK | 4.1% | 2.47 SEK | 8.06 SEK | -0.63 | -3.00 | 537 | Off |
| 17 Jul 2026 | 2.42 SEK | -1.6% | 2.44 SEK | 8.47 SEK | -0.72 | -4.76 | 28 | Off |
| 10 Jul 2026 | 2.46 SEK | 0.0% | 2.41 SEK | 8.86 SEK | -0.43 | -3.63 | 787 | On |
| 3 Jul 2026 | 2.46 SEK | 7.9% | 2.39 SEK | 9.35 SEK | -0.05 | -5.14 | 143 | On |
| 26 Jun 2026 | 2.28 SEK | -8.8% | 2.36 SEK | 9.86 SEK | 0.46 | -9.09 | 323 | On |
| 19 Jun 2026 | 2.50 SEK | -21.9% | 2.34 SEK | 10.39 SEK | 1.02 | -0.67 | 725 | On |
| 12 Jun 2026 | 3.20 SEK | 1.9% | 2.32 SEK | 10.90 SEK | 1.35 | 30.68 | 0 | On |
| 5 Jun 2026 | 3.14 SEK | -6.5% | 2.29 SEK | 11.51 SEK | 1.26 | 29.67 | 342 | On |
| 29 May 2026 | 3.36 SEK | 5.0% | 2.27 SEK | 12.09 SEK | 1.19 | 39.62 | 291 | On |
| 22 May 2026 | 3.20 SEK | 18.5% | 2.24 SEK | 13.48 SEK | 0.92 | 34.65 | 1.9K | On |
| 15 May 2026 | 2.70 SEK | -10.0% | 2.21 SEK | 14.91 SEK | 0.57 | 19.30 | 328 | On |
| 8 May 2026 | 3.00 SEK | 11.9% | 2.21 SEK | 16.40 SEK | 0.28 | 32.44 | 542 | On |
How to use this report
This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.