Company insider dossier

Cricut Inc insider intelligence

CRCT filings assessed for conviction, transaction quality, insider breadth, clustering, freshness, and price confirmation.

17/100

Concentrated distribution

94/100 confidence
Exchange
NASDAQ
Sector
Technology
Industry
Computer Hardware
Latest evidence
4 Sep 2026

Investment committee read

Concentrated distribution

Priced common-share disposals are concentrated enough to warrant review, but they are not treated as a standalone bearish forecast.

Review exposure and filing context

Evidence in favour

  • Participation spans 8 named insiders rather than one filing source.
  • The latest qualifying evidence is fresh, dated 04 Sep 2026.

Decision risks

  • Qualifying disposal events outnumber acquisitions, although disposals receive a lower directional weight.
Conviction17Concentrated distribution
Confidence94Deep evidence
Named insiders8participating in the tape
Controlled events25directional common-share events
Acquisition value$43.4Knormalized amount
Disposal value$5.0Mnormalized amount

Price confirmation map

Weekly price with common-share events

Acquisitions and disposals are aligned to the nearest completed weekly bar.

6.695.915.124.333.55 Disposal ยท 4 Sep 2026 ยท $336.3KDisposal ยท 3 Sep 2026 ยท $350.9KDisposal ยท 2 Sep 2026 ยท $347.6KDisposal ยท 25 Aug 2026 ยท $57.0KAcquisition ยท 19 Aug 2026 ยท Not reportedDisposal ยท 19 Aug 2026 ยท Not reportedDisposal ยท 19 Aug 2026 ยท $329.0KDisposal ยท 18 Aug 2026 ยท $331.6KDisposal ยท 17 Aug 2026 ยท $335.8KDisposal ยท 13 Aug 2026 ยท $30.0KDisposal ยท 5 Aug 2026 ยท $347.2KDisposal ยท 5 Aug 2026 ยท $11.9KDisposal ยท 4 Aug 2026 ยท $293.2KDisposal ยท 3 Aug 2026 ยท $286.4KAcquisition ยท 21 Jul 2026 ยท Not reportedAcquisition ยท 21 Jul 2026 ยท Not reportedAcquisition ยท 21 Jul 2026 ยท Not reportedAcquisition ยท 21 Jul 2026 ยท Not reportedAcquisition ยท 21 Jul 2026 ยท Not reportedAcquisition ยท 21 Jul 2026 ยท Not reportedAcquisition ยท 21 Jul 2026 ยท Not reportedDisposal ยท 17 Jul 2026 ยท $10.8KDisposal ยท 15 Jul 2026 ยท $5.0KAcquisition ยท 3 Jun 2026 ยท Not reportedAcquisition ยท 3 Jun 2026 ยท Not reportedAcquisition ยท 3 Jun 2026 ยท Not reportedDisposal ยท 1 Jun 2026 ยท $70.3KDisposal ยท 28 May 2026 ยท $71.2KDisposal ยท 22 May 2026 ยท $238.7KDisposal ยท 21 May 2026 ยท $237.2KDisposal ยท 20 May 2026 ยท $237.0KDisposal ยท 15 May 2026 ยท $819.7KDisposal ยท 15 May 2026 ยท $232.8KDisposal ยท 15 May 2026 ยท $29.6KDisposal ยท 15 May 2026 ยท $22.5KAcquisition ยท 13 May 2026 ยท $1.3KAcquisition ยท 12 May 2026 ยท $42.1KAcquisition ยท 14 Apr 2026 ยท Not reportedAcquisition ยท 14 Apr 2026 ยท Not reportedAcquisition ยท 14 Apr 2026 ยท Not reportedAcquisition ยท 14 Apr 2026 ยท Not reported
Mar 2025Sep 2026
Weekly closeCommon-share acquisitionCommon-share disposal

Market confirmation

Price and trend context

Latest close
5.62 USD
One-week move
+1.4%
Four-week move
-2.4%
Fair-value gap
+16.7%
Trend signal
Active
Relative strength
7.0

Directional balance

Controlled event mix

8.0%acquisition
Acquisition events
2
Disposal events
23
Net value
-$5.0M

Cadence

Twelve-week filing pressure

Volume shows attention. Controlled events determine direction.

029 Jun
006 Jul
213 Jul
720 Jul
027 Jul
403 Aug
110 Aug
517 Aug
124 Aug
331 Aug
007 Sep
014 Sep

Named participants

Insider conviction by person

MAKLER, JASONDirector752 events
REIFF, MELISSADirector500 events
WILLIAMSON, BILLIE IDADirector500 events
ZAK, HEIDIDirector500 events
SHILL, KIMBALL CChief Financial Officer281 events
TUTTLE, MATTGeneral Counsel & Secretary281 events
HARMER, RYANPrincipal Accounting Officer204 events
ASHISH, ARORADirector, Chief Executive Officer, 10% Owner1217 events

Evidence quality

Security and transaction context

Common equity41
Equity compensation0
Options and derivatives0
Other securities0

Role architecture

Who is participating

CEO and chair21
Other executive9
Director8
Finance leadership3

Transaction evidence

Auditable CRCT filing ledger

Showing 1 to 30 of 41.

ASHISH, ARORADirector, Chief Executive Officer, 10% Owner
DisposalCommon equity
60000 sharesClass A Common Stock
$336.3KDirectional evidence
ASHISH, ARORADirector, Chief Executive Officer, 10% Owner
DisposalCommon equity
60000 sharesClass A Common Stock
$350.9KDirectional evidence
ASHISH, ARORADirector, Chief Executive Officer, 10% Owner
DisposalCommon equity
60000 sharesClass A Common Stock
$347.6KDirectional evidence
HARMER, RYANPrincipal Accounting Officer
DisposalCommon equity
10000 sharesClass A Common Stock
$57.0KDirectional evidence
ASHISH, ARORADirector, Chief Executive Officer, 10% Owner
AcquisitionCommon equity
1750000 sharesClass A Common Stock
Not reportedContext evidence
ASHISH, ARORADirector, Chief Executive Officer, 10% Owner
DisposalCommon equity
1750000 sharesClass B Common Stock
Not reportedContext evidence
ASHISH, ARORADirector, Chief Executive Officer, 10% Owner
DisposalCommon equity
60000 sharesClass A Common Stock
$329.0KDirectional evidence
ASHISH, ARORADirector, Chief Executive Officer, 10% Owner
DisposalCommon equity
60000 sharesClass A Common Stock
$331.6KDirectional evidence
ASHISH, ARORADirector, Chief Executive Officer, 10% Owner
DisposalCommon equity
60000 sharesClass A Common Stock
$335.8KDirectional evidence
HARMER, RYANPrincipal Accounting Officer
DisposalCommon equity
5000 sharesClass A Common Stock
$30.0KDirectional evidence
ASHISH, ARORADirector, Chief Executive Officer, 10% Owner
DisposalCommon equity
58095 sharesClass A Common Stock
$347.2KDirectional evidence
ASHISH, ARORADirector, Chief Executive Officer, 10% Owner
DisposalCommon equity
1905 sharesClass A Common Stock
$11.9KDirectional evidence
ASHISH, ARORADirector, Chief Executive Officer, 10% Owner
DisposalCommon equity
60000 sharesClass A Common Stock
$293.2KDirectional evidence
ASHISH, ARORADirector, Chief Executive Officer, 10% Owner
DisposalCommon equity
60000 sharesClass A Common Stock
$286.4KDirectional evidence
ASHISH, ARORADirector, Chief Executive Officer, 10% Owner
AcquisitionCommon equity
65212 sharesClass A Common Stock
Not reportedContext evidence
HARMER, RYANPrincipal Accounting Officer
AcquisitionCommon equity
3849 sharesClass A Common Stock
Not reportedContext evidence
REIFF, MELISSADirector
AcquisitionCommon equity
677 sharesClass A Common Stock
Not reportedContext evidence
SHILL, KIMBALL CChief Financial Officer
AcquisitionCommon equity
16897 sharesClass A Common Stock
Not reportedContext evidence
TUTTLE, MATTGeneral Counsel & Secretary
AcquisitionCommon equity
4884 sharesClass A Common Stock
Not reportedContext evidence
WILLIAMSON, BILLIE IDADirector
AcquisitionCommon equity
677 sharesClass A Common Stock
Not reportedContext evidence
ZAK, HEIDIDirector
AcquisitionCommon equity
2072 sharesClass A Common Stock
Not reportedContext evidence
ASHISH, ARORADirector, Chief Executive Officer, 10% Owner
DisposalCommon equity
2282 sharesClass A Common Stock
$10.8KDirectional evidence
ASHISH, ARORADirector, Chief Executive Officer, 10% Owner
DisposalCommon equity
1051 sharesClass A Common Stock
$5.0KDirectional evidence
REIFF, MELISSADirector
AcquisitionCommon equity
30414 sharesClass A Common Stock
Not reportedContext evidence
WILLIAMSON, BILLIE IDADirector
AcquisitionCommon equity
30414 sharesClass A Common Stock
Not reportedContext evidence
ZAK, HEIDIDirector
AcquisitionCommon equity
30414 sharesClass A Common Stock
Not reportedContext evidence
ASHISH, ARORADirector, Chief Executive Officer, 10% Owner
DisposalCommon equity
16366 sharesClass A Common Stock
$70.3KDirectional evidence
HARMER, RYANPrincipal Accounting Officer
DisposalCommon equity
17267 sharesClass A Common Stock
$71.2KDirectional evidence
ASHISH, ARORADirector, Chief Executive Officer, 10% Owner
DisposalCommon equity
60000 sharesClass A Common Stock
$238.7KDirectional evidence
ASHISH, ARORADirector, Chief Executive Officer, 10% Owner
DisposalCommon equity
60000 sharesClass A Common Stock
$237.2KDirectional evidence

Reading the dossier

Direction and confidence are separate

Conviction

The 0 to 100 score classifies deduplicated priced common-share evidence. Fifty is balanced or non-directional.

Confidence

Confidence rises with controlled event depth, named-insider breadth, fresh evidence, normalized values, and a longer observation span.

Disposals

Selling is not treated as the mirror image of buying. It carries less directional weight because taxes, diversification, compensation, and planned transactions can all create sales.

Price confirmation

The market chart tests whether the filing thesis is being confirmed or rejected by price, fair-value position, relative strength, and the current trend state.

Independent market research for education. This classification is not investment advice, a recommendation, a forecast, or an execution instruction.

Evidence context