Company insider dossier

Designer Brands Inc insider intelligence

DBI filings assessed for conviction, transaction quality, insider breadth, clustering, freshness, and price confirmation.

25/100

Concentrated distribution

58/100 confidence
Exchange
NYSE
Sector
Consumer Cyclical
Industry
Footwear & Accessories
Latest evidence
1 Aug 2026

Investment committee read

Concentrated distribution

Priced common-share disposals are concentrated enough to warrant review, but they are not treated as a standalone bearish forecast.

Review exposure and filing context

Evidence in favour

  • Participation spans 17 named insiders rather than one filing source.
  • The latest qualifying evidence is fresh, dated 01 Aug 2026.

Decision risks

  • Qualifying disposal events outnumber acquisitions, although disposals receive a lower directional weight.
  • Most filings are awards, derivatives, unpriced common shares, or other securities and remain contextual.
Conviction25Concentrated distribution
Confidence58Developing
Named insiders17participating in the tape
Controlled events2directional common-share events
Acquisition value$0normalized amount
Disposal value$451.5Knormalized amount

Price confirmation map

Weekly price with common-share events

Acquisitions and disposals are aligned to the nearest completed weekly bar.

8.376.815.263.702.15 Acquisition · 1 Aug 2026 · Not reportedDisposal · 1 Aug 2026 · $208.7KAcquisition · 31 Jul 2026 · Not reportedAcquisition · 8 Jul 2026 · Not reportedAcquisition · 8 Jul 2026 · Not reportedAcquisition · 8 Jul 2026 · Not reportedAcquisition · 17 Jun 2026 · Not reportedAcquisition · 17 Jun 2026 · Not reportedAcquisition · 17 Jun 2026 · Not reportedDisposal · 10 Jun 2026 · $242.8KAcquisition · 1 May 2026 · Not reported
Feb 2025Aug 2026
Weekly closeCommon-share acquisitionCommon-share disposal

Market confirmation

Price and trend context

Latest close
6.55 USD
One-week move
+8.4%
Four-week move
+18.7%
Fair-value gap
+4.0%
Trend signal
Inactive
Relative strength
1.5

Directional balance

Controlled event mix

0.0%acquisition
Acquisition events
0
Disposal events
2
Net value
-$451.5K

Cadence

Twelve-week filing pressure

Volume shows attention. Controlled events determine direction.

025 May
001 Jun
108 Jun
915 Jun
022 Jun
029 Jun
1806 Jul
013 Jul
020 Jul
527 Jul
003 Aug
010 Aug

Named participants

Insider conviction by person

SCHOTTENSTEIN, JOSEPH A.Director500 events
ATKINSON, JOHN W.Director500 events
COBB, PETERDirector500 events
EISENMAN, ELAINE JDirector500 events
FERREE, DEBORAH LDirector, V. Chair; Ch Product Off500 events
HALEY, MARKSVP, Controller & PAO500 events
HOWE, DOUGLAS M.Director, CEO500 events
LAU, JOANNA TDirector500 events
O'DONNELL, ANDREAEVP, COO & Brands President500 events
PAUL, RICHARD A.Director500 events
SCHOTTENSTEIN, JAY LDirector, Executive Chairman, 10% Owner500 events
SONNENBERG, HARVEY LDirector500 events

Evidence quality

Security and transaction context

Common equity11
Equity compensation14
Options and derivatives0
Other securities9

Role architecture

Who is participating

Director22
Other or unspecified8
CEO and chair1
Finance leadership1
Large holder1
Other executive1

Transaction evidence

Auditable DBI filing ledger

Showing 1 to 30 of 34.

DAVIS, LAURAEVP;Pres DSW Designer ShoeWhse
AcquisitionCommon equity
114501 sharesClass A Common Shares
Not reportedContext evidence
DAVIS, LAURAEVP;Pres DSW Designer ShoeWhse
DisposalOther securities
12566 sharesDividend Equivalent Rights
Not reportedContext evidence
DAVIS, LAURAEVP;Pres DSW Designer ShoeWhse
DisposalEquity compensation
101935 sharesRestricted Stock Unit
Not reportedContext evidence
DAVIS, LAURAEVP;Pres DSW Designer ShoeWhse
DisposalCommon equity
34547 sharesClass A Common Shares
$208.7KDirectional evidence
SCHOTTENSTEIN, JOSEPH A.Director
AcquisitionCommon equity
3725 sharesClass A Common Shares
Not reportedContext evidence
ATKINSON, JOHN W.Director
AcquisitionEquity compensation
1091 sharesStock Unit
Not reportedContext evidence
COBB, PETERDirector
AcquisitionEquity compensation
1967 sharesStock Unit
Not reportedContext evidence
DAVIS, LAURAEVP;Pres DSW Designer ShoeWhse
AcquisitionOther securities
4750 sharesDividend Equivalent Rights
Not reportedContext evidence
EISENMAN, ELAINE JDirector
AcquisitionEquity compensation
2551 sharesStock Unit
Not reportedContext evidence
FERREE, DEBORAH LDirector, V. Chair; Ch Product Off
AcquisitionOther securities
8221 sharesDividend Equivalent Rights
Not reportedContext evidence
HALEY, MARKSVP, Controller & PAO
AcquisitionOther securities
1487 sharesDividend Equivalent Rights
Not reportedContext evidence
HOWE, DOUGLAS M.Director, CEO
AcquisitionOther securities
20527 sharesDividend Equivalent Rights
Not reportedContext evidence
LAU, JOANNA TDirector
AcquisitionEquity compensation
1413 sharesStock Unit
Not reportedContext evidence
O'DONNELL, ANDREAEVP, COO & Brands President
AcquisitionOther securities
3885 sharesDividend Equivalent Rights
Not reportedContext evidence
PAUL, RICHARD A.Director
AcquisitionCommon equity
239 sharesClass A Common Shares
Not reportedContext evidence
SCHOTTENSTEIN, JAY LDirector, Executive Chairman, 10% Owner
AcquisitionOther securities
15165 sharesDividend Equivalent Rights
Not reportedContext evidence
SCHOTTENSTEIN, JOSEPH A.Director
AcquisitionCommon equity
239 sharesClass A Common Shares
Not reportedContext evidence
SONNENBERG, HARVEY LDirector
AcquisitionCommon equity
239 sharesClass A Common Shares
Not reportedContext evidence
SONNENBERG, HARVEY LDirector
AcquisitionEquity compensation
607 sharesStock Unit
Not reportedContext evidence
TANENBAUM, ALLAN JDirector
AcquisitionEquity compensation
2811 sharesStock Unit
Not reportedContext evidence
TOAL, SHEAMUSEVP & CFO
AcquisitionOther securities
945 sharesDividend Equivalent Rights
Not reportedContext evidence
TURNER, MARYEVP;Pres DesignerBrands Canada
AcquisitionOther securities
930 sharesDividend Equivalent Rights
Not reportedContext evidence
ZAIAC, JOANNEDirector
AcquisitionEquity compensation
1358 sharesStock Unit
Not reportedContext evidence
ATKINSON, JOHN W.Director
AcquisitionEquity compensation
26527 sharesStock Unit
Not reportedContext evidence
COBB, PETERDirector
AcquisitionEquity compensation
26527 sharesStock Unit
Not reportedContext evidence
EISENMAN, ELAINE JDirector
AcquisitionEquity compensation
26527 sharesStock Unit
Not reportedContext evidence
LAU, JOANNA TDirector
AcquisitionEquity compensation
26527 sharesStock Unit
Not reportedContext evidence
PAUL, RICHARD A.Director
AcquisitionCommon equity
26527 sharesClass A Common Shares
Not reportedContext evidence
SCHOTTENSTEIN, JOSEPH A.Director
AcquisitionCommon equity
26527 sharesClass A Common Shares
Not reportedContext evidence
SONNENBERG, HARVEY LDirector
AcquisitionCommon equity
26527 sharesClass A Common Shares
Not reportedContext evidence

Reading the dossier

Direction and confidence are separate

Conviction

The 0 to 100 score classifies deduplicated priced common-share evidence. Fifty is balanced or non-directional.

Confidence

Confidence rises with controlled event depth, named-insider breadth, fresh evidence, normalized values, and a longer observation span.

Disposals

Selling is not treated as the mirror image of buying. It carries less directional weight because taxes, diversification, compensation, and planned transactions can all create sales.

Price confirmation

The market chart tests whether the filing thesis is being confirmed or rejected by price, fair-value position, relative strength, and the current trend state.

Independent market research for education. This classification is not investment advice, a recommendation, a forecast, or an execution instruction.

Evidence context