Company insider dossier

Rocky Brands Inc insider intelligence

RCKY filings assessed for conviction, transaction quality, insider breadth, clustering, freshness, and price confirmation.

56/100

Balanced insider tape

93/100 confidence
Exchange
NASDAQ
Sector
Consumer Cyclical
Industry
Footwear & Accessories
Latest evidence
7 Aug 2026

Investment committee read

Balanced insider tape

Acquisition and disposal evidence is mixed after low-information compensation and derivative activity is separated out.

Wait for clearer clustering

Evidence in favour

  • 5 distinct acquisition events survive duplicate and security-type controls.
  • Participation spans 8 named insiders rather than one filing source.
  • The latest qualifying evidence is fresh, dated 07 Aug 2026.

Decision risks

  • Qualifying disposal events outnumber acquisitions, although disposals receive a lower directional weight.
Conviction56Balanced insider tape
Confidence93Deep evidence
Named insiders8participating in the tape
Controlled events14directional common-share events
Acquisition value$860.1Knormalized amount
Disposal value$1.2Mnormalized amount

Price confirmation map

Weekly price with common-share events

Acquisitions and disposals are aligned to the nearest completed weekly bar.

49.2340.0530.8821.7012.53 Acquisition · 7 Aug 2026 · $119.4KDisposal · 5 Aug 2026 · $149.2KDisposal · 4 Aug 2026 · $176.0KDisposal · 4 Aug 2026 · $152.9KAcquisition · 4 Aug 2026 · $119.4KDisposal · 4 Aug 2026 · $51.3KDisposal · 3 Aug 2026 · $152.9KDisposal · 31 Jul 2026 · $142.3KAcquisition · 31 Jul 2026 · $119.4KAcquisition · 31 Jul 2026 · $119.4KAcquisition · 31 Jul 2026 · $119.4KAcquisition · 31 Jul 2026 · $119.4KDisposal · 31 Jul 2026 · $97.5KDisposal · 30 Jul 2026 · $148.9KDisposal · 30 Jul 2026 · $147.2KAcquisition · 30 Jul 2026 · $119.4KAcquisition · 30 Jul 2026 · $24.3KAcquisition · 1 Jul 2026 · Not reportedAcquisition · 1 Jul 2026 · Not reportedAcquisition · 1 Jul 2026 · Not reportedAcquisition · 1 Jul 2026 · Not reportedAcquisition · 1 Jul 2026 · Not reportedAcquisition · 1 Jul 2026 · Not reportedAcquisition · 1 Jul 2026 · Not reportedAcquisition · 1 Jul 2026 · Not reported
Feb 2025Aug 2026
Weekly closeCommon-share acquisitionCommon-share disposal

Market confirmation

Price and trend context

Latest close
49.23 USD
One-week move
+0.8%
Four-week move
+22.6%
Fair-value gap
+78.2%
Trend signal
Active
Relative strength
24.4

Directional balance

Controlled event mix

35.7%acquisition
Acquisition events
5
Disposal events
9
Net value
-$358.1K

Cadence

Twelve-week filing pressure

Volume shows attention. Controlled events determine direction.

025 May
001 Jun
008 Jun
015 Jun
022 Jun
829 Jun
006 Jul
013 Jul
020 Jul
1527 Jul
903 Aug
010 Aug

Named participants

Insider conviction by person

SMITH, DWIGHT ERICDirector721 events
HANING, G COURTNEYDirector632 events
FINN, MICHAEL LDirector612 events
HAHN, ROBYN R.Director612 events
MOORE, ROBERT BURTON JR.Director612 events
WINBIGLER, TRACIE A.Director612 events
JORDAN, WILLIAM LDirector553 events
LOVELAND, CURTIS ADirector, Assistant Secretary523 events

Evidence quality

Security and transaction context

Common equity25
Equity compensation0
Options and derivatives7
Other securities0

Role architecture

Who is participating

Director32

Transaction evidence

Auditable RCKY filing ledger

Showing 1 to 30 of 32.

MOORE, ROBERT BURTON JR.Director
DisposalOptions and derivatives
3000 sharesStock Option (right to buy)
Not reportedContext evidence
MOORE, ROBERT BURTON JR.Director
AcquisitionCommon equity
3000 sharesCommon Stock, without par value
$119.4KDirectional evidence
MOORE, ROBERT BURTON JR.Director
DisposalCommon equity
3000 sharesCommon Stock, without par value
$149.2KDirectional evidence
FINN, MICHAEL LDirector
DisposalOptions and derivatives
3000 sharesStock Option (right to buy)
Not reportedContext evidence
LOVELAND, CURTIS ADirector, Assistant Secretary
DisposalCommon equity
3483 sharesCommon Stock, without par value
$176.0KDirectional evidence
HAHN, ROBYN R.Director
DisposalCommon equity
3000 sharesCommon Stock, without par value
$152.9KDirectional evidence
FINN, MICHAEL LDirector
AcquisitionCommon equity
3000 sharesCommon Stock, without par value
$119.4KDirectional evidence
JORDAN, WILLIAM LDirector
DisposalCommon equity
989 sharesCommon Stock, without par value
$51.3KDirectional evidence
FINN, MICHAEL LDirector
DisposalCommon equity
3000 sharesCommon Stock, without par value
$152.9KDirectional evidence
HAHN, ROBYN R.Director
DisposalOptions and derivatives
3000 sharesStock Option (right to buy)
Not reportedContext evidence
HANING, G COURTNEYDirector
DisposalOptions and derivatives
3000 sharesStock Option (right to buy)
Not reportedContext evidence
JORDAN, WILLIAM LDirector
DisposalOptions and derivatives
3000 sharesStock Option (right to buy)
Not reportedContext evidence
WINBIGLER, TRACIE A.Director
DisposalOptions and derivatives
3000 sharesStock Option (right to buy)
Not reportedContext evidence
WINBIGLER, TRACIE A.Director
DisposalCommon equity
3000 sharesCommon Stock, without par value
$142.3KDirectional evidence
HAHN, ROBYN R.Director
AcquisitionCommon equity
3000 sharesCommon Stock, without par value
$119.4KDirectional evidence
HANING, G COURTNEYDirector
AcquisitionCommon equity
3000 sharesCommon Stock, without par value
$119.4KDirectional evidence
JORDAN, WILLIAM LDirector
AcquisitionCommon equity
3000 sharesCommon Stock, without par value
$119.4KDirectional evidence
WINBIGLER, TRACIE A.Director
AcquisitionCommon equity
3000 sharesCommon Stock, without par value
$119.4KDirectional evidence
JORDAN, WILLIAM LDirector
DisposalCommon equity
2011 sharesCommon Stock, without par value
$97.5KDirectional evidence
LOVELAND, CURTIS ADirector, Assistant Secretary
DisposalOptions and derivatives
3000 sharesStock Option (right to buy)
Not reportedContext evidence
LOVELAND, CURTIS ADirector, Assistant Secretary
DisposalCommon equity
3000 sharesCommon Stock, without par value
$148.9KDirectional evidence
HANING, G COURTNEYDirector
DisposalCommon equity
3000 sharesCommon Stock, without par value
$147.2KDirectional evidence
LOVELAND, CURTIS ADirector, Assistant Secretary
AcquisitionCommon equity
3000 sharesCommon Stock, without par value
$119.4KDirectional evidence
SMITH, DWIGHT ERICDirector
AcquisitionCommon equity
500 sharesCommon Stock, without par value
$24.3KDirectional evidence
FINN, MICHAEL LDirector
AcquisitionCommon equity
472 sharesCommon Stock, without par value
Not reportedContext evidence
HAHN, ROBYN R.Director
AcquisitionCommon equity
472 sharesCommon Stock, without par value
Not reportedContext evidence
HANING, G COURTNEYDirector
AcquisitionCommon equity
472 sharesCommon Stock, without par value
Not reportedContext evidence
JORDAN, WILLIAM LDirector
AcquisitionCommon equity
472 sharesCommon Stock, without par value
Not reportedContext evidence
LOVELAND, CURTIS ADirector, Assistant Secretary
AcquisitionCommon equity
472 sharesCommon Stock, without par value
Not reportedContext evidence
MOORE, ROBERT BURTON JR.Director
AcquisitionCommon equity
472 sharesCommon Stock, without par value
Not reportedContext evidence

Reading the dossier

Direction and confidence are separate

Conviction

The 0 to 100 score classifies deduplicated priced common-share evidence. Fifty is balanced or non-directional.

Confidence

Confidence rises with controlled event depth, named-insider breadth, fresh evidence, normalized values, and a longer observation span.

Disposals

Selling is not treated as the mirror image of buying. It carries less directional weight because taxes, diversification, compensation, and planned transactions can all create sales.

Price confirmation

The market chart tests whether the filing thesis is being confirmed or rejected by price, fair-value position, relative strength, and the current trend state.

Independent market research for education. This classification is not investment advice, a recommendation, a forecast, or an execution instruction.

Evidence context